Mediapulse has finally decided to publish the TV PIN data for the advertising industry and program creators from summer 2009. Until now, the Foundation for Media Research has only provided the TV market with the aggregated, but not the raw data. It will now be sold in a standard advertising tool to ensure software-independent access. The detailed offer is expected to be presented in December. It will be marketed by Publica Data.
For some time now, the advertising market has been demanding the release of personalized usage data from television research, according to a press release issued on Monday. Thanks to this PIN data and suitable software, it should now be easier to determine relevant TV usage figures and to plan and optimize TV advertising times. This will bring the availability of TV usage data into line with international standards.

On Sunday, October 5, the annual Golden Drum Festival kicked off in Portoroz, Slovenia. For the 15th time, works from advertising and media are judged there. This year's competition received 2753 entries from 44 countries.
Several works from Switzerland have also been nominated in the 14 different categories: In the W "Advertising Campaigns" category, the Zurich-based Walker advertising agency has made the list with two works for Amnesty International. These are "Stop Slavery/Women Trafficking" and "Not here, but now/Nicht hier, aber jetzt", and they are continuations of the campaigns with new media implementations. On Tuesday evening, it will be decided which of the 127 nominated works in this category will actually be awarded.
Pius Walker's creative office is also among the nominees in the G "Media Campaigns" category, where the campaign entitled "No one prints faster" made it into the competition. The decision in this category will also be made on Tuesday evening. In the F "Interactive" category, Walker is again on the finalist list for the work "Ebay Attack" and - yet another Swiss agency - Publicis for "Cézanne". In category E "Design & Art Direction", three of Walker's works made it onto the list: The 2007 annual report and the "Heart" motif for Fleurop, as well as the stationery for Rhombus.
The Golden Drum Festival lasts until next Friday, October 10. Guests expected on the Slovenian coast include Erik Vervrogen from TBWA/Paris and multimedia designer Prasoon Joshij from McCann Erickson. In addition, Slovenian President Danilo Türk will present the award for the best agency in Eastern Europe.

Golden Drum New Europe Competition
Entrants from the New Europe compete in the following groups:
Group A: TV
Group B: Press
Group C: Outdoor
Group D: Radio
and together with other competitors in all groups of Golden Drum Open
Group E: Design & Art Direction
Group F: Interactive
Group G: Media campaigns
Group H: TV & Film promo
Group W: Advertising campaigns
OpenAd Ideas competition - unpublished ads
Group X: OpenAd TV
Group Y: OpenAd Print
Group Z: OpenAd Web Design

Golden Drum Worldwide Competition
This part of the competition is open also to the creatives worldwide
Group E: Design & Art Direction
Group F: Interactive
Group G: Media campaigns
Group H: TV & Film promo
Group W: Advertising campaigns
OpenAd Ideas competition - unpublished ads
Group X: OpenAd TV
Group Y: OpenAd Print
Group Z: OpenAd Web Design

International Advertising Festival (IAF) and Haymarket Media want to relaunch the Spikes Asian Advertising Award and expand it into the largest regional advertising festival in Asia. The IAF is the organizer of the renowned advertising festivals Cannes Lions, Dubai Lynx and Eurobest. The Spikes Asian Advertising Festival has already been held for 22 years, during the last three years in Bali.
The new festival will start in 2009 and will be held annually in September. It will be accompanied by exhibitions, awards ceremonies, seminars and workshops. The first venue will probably be Singapore, according to a statement on Monday. According to Phil Thomas, managing director of Cannes Lions, the strategy behind the relaunch of the spike is to build a series of world-class regional festivals to support the "global event" Cannes Lions.
The Spikes will be open to companies whose advertising runs in Asia. Awards will be given for Press, Film, Outdoor, Radio, Cyber, Integrated, Direct & Promo, Media, Craft and Design. A "Young Tigers competition" will be held to promote young talent.

Winterthur-born cartoonist and graphic artist Walter Hollenstein has designed the official poster for the seventh International World Day of Bread, which takes place this year on October 16, 2008. Hollenstein was inspired by the shape of the loaf of bread - He unceremoniously replaced the globe with a nutritious piece of bread. This is intended to point to the central importance of bread in world nutrition.
The artist also made the process of creating the poster the content of the accompanying comic strip, which illustrates the creative development of the advertising subject. " to the comic
The project was commissioned by the International Union of Bakers and Bakers-Confectioners (UIB) and managed by the Schlierem-based communications agency Karl F. Schneider AG.

In the Australian state of Queensland, all police patrol cars will soon be driving around with advertising. The lucky advertising partner of this cooperation is Brisbane Airport, which is allowed to place the 15 x 15 centimeter stickers with logo and name on the sides of the cars for 100,000 Aussie dollars. The money will go to Crime Stoppers, the Queensland Police Department announced on Monday. Crime Stoppers is a crime-fighting initiative that encourages the public to report suspicious activity to the police via an emergency number.
While airport operator Brisbane Airport Corporation and Crime Stoppers welcome the arrangement, the political opposition in Queensland is less than enthusiastic (though it is their constitutionally mandated role not to be enthusiastic about anything). It's a worthy cause, said one spokesman, "but how far should it go? I don't think anyone wants advertising from a fast food chain on an ambulance just because they've sponsored specialist equipment." Why not? Why not advertise asbestos potholders on a fire engine or "Saw V" on an ambulance?

Swiss consumer protection organizations are calling for a ban on junk food advertising, as they believe that advertising puts children's health at risk. They would therefore support a ban on advertising for foods that are "too sweet, too fatty or too salty", the consumer organizations announced.
In its statement, Schweizer Werbung (SW) writes that advertising cannot be held responsible for eating behavior. It is a fallacy to assume that these products would no longer be consumed without advertising. In addition, the advertising ban contradicts the principles of the market economy and is a "paternalism of the responsible citizen".
In addition, the media are dependent on the advertising industry. If this income were to be lost as a result of an advertising ban, the existence of the media and ultimately the freedom of the press would be threatened. Swiss Advertising is calling on consumer advocates to demand active behavioral prevention and greater personal responsibility instead of new bans.

The Freicom Group is opening the Freicom Consulting division for association management, strategy consulting and journalistic activities on November 1, 2008. The Freicom Group announced on Monday that a new business area has been accentuated with special mandates, which will now be incorporated into a new division. For example, the communications agency worked for the management of Swissfundraising and Wirtschaft Region St.Gallen (WISG) as well as the management of the 2011 Federal Music Festival in St. Gallen.
From next month, the Freicom Group will thus be based on three pillars: Freicom Communications (with branches in St. Gallen, Zurich, Chur and Widnau), Freicom Projects (based in St.Gallen) and Freicom Consulting. The former Managing Director of Freicom Communications, Roger Tinner, will become the owner and Managing Director of Freicom Consulting. Reinhard Frei, Chairman of the Board of Directors of Freicom and Managing Director of Freicom Projects, will also take over the management of Freicom Communications on an ad interim basis until new management is appointed. Marc Reinhardt and Reto Küng will form the management of Freicom Communications together with Frei.
The management of the Zurich branch is also being replaced. Following the interim management by Reinhard Frei, Freicom Zurich will be managed by André Glauser from November 1. In this function, the marketing specialist will strengthen the management of Freicom Communications. Glauser is moving to Freicom together with his colleague Joy Wildbolz and the customers and clients of his previous agency Markenplan.

Sandra Kobelt will take over as Head of Corporate Communications for Hirslanden in 2009. She will be responsible for external and internal communication measures, media and information work, public relations and media-related support for the private hospital group's new medical services. The 47-year-old communications manager has a doctorate in history from the University of Basel and was responsible for crisis communications at Kuoni and Shell, among others. She was also responsible for communications and public affairs at Mars Switzerland.
Sandra Kobelt succeeds Urs Brogli, who has been Head of Corporate Communications at the private hospital group for over 14 years. He will head the newly created Public Affairs department, which will represent the interests of the Hirslanden Group and private medicine in healthcare policy.

McCann Erickson Zurich won a pitch from the Feldschlösschen Group for the market launch of Angel. Angel by Cardinal is a non-alcoholic lifestyle drink for young women. The product will initially be available in selected bars and clubs from October, according to a press release from the agency. The brand will initially be launched throughout Switzerland with a print, outdoor and web presence.
McCann Erickson pitch team: Timo Kirez (CD), Susanne Jungbluth (consulting), Claudia Schille, Angelo Sciullo and Tom Kees (art) and Fabian Küchler (text).

Publicis has created a TV commercial for Möbel Pfister based on this year’s fall theme, «inspired by nature.» The simple yet emotional commercial features natural motifs that evoke pieces of furniture. For example, it showcases a lamp-shaped mushroom and a wheat field that resembles a fluffy rug. The commercial aims to demonstrate that the designers of the new fall collection drew inspiration from shapes, colors, and materials found in nature. Solid & Hallerfilm was responsible for producing the commercial.
Pfister team: Christine Roth (Head of Communications), Jasna Smojvir (Head of Advertising). Responsible at Publicis: Martin Denecke (Creative Director), Suzanne Friedli and Philipp Sträuli (Art Directors), Andrea Heierli (Graphic Designer), Fabian Zahner (Copywriter), Derya Derdiyok (TV Producer), Bruno Biondi (Consultant). People in charge at Solid&Hallerfilm: Rudi Haller (Producer), Rainer Binz (Director), Stuart Graham (Cinematographer), Filip Piskorzynski (Editor), Adelphoi (Music).
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The location development organization of the city of Brugg has commissioned Evoq to develop the Brugg Regio brand. In future, all location marketing activities are to be combined under Brugg Regio. Evoq is responsible for developing the brand identity, designing an image brochure and creating a website for Brugg Regio. The Zurich-based agency won the pitch against other agencies. In addition to its work for Zürich Tourism and Greater Zurich Area, this is another mandate in the area of location marketing.

With new partnerships, Publicitas intends to strengthen its presence on the market in the mobile marketing, Internet and advertising sectors. Long-term contracts concluded with the companies Alliera and Ilimitada are intended to support this plan.
The merger of the dialog media telephone, mobile and web opens up opportunities to involve the target groups more closely, writes Web2com in a press release.
In cooperation with Alliera, Web2com is now offering a selection of the most common SMS services as additional advertising space for national, local and regional campaigns free of charge. If customers now book such an interaction element in addition to the advertising space at Publicitas, this platform is also available to them for advertising used outside Publicitas.