The Koch Kommunikation agency in Frauenfeld is expanding its workforce due to new orders. Jens Ruckli and Mirjam Bührer have joined the team.
Jens Ruckli will support the agency's management in communication projects and will be responsible for client consulting. He will also manage his own projects in the fields of marketing and advertising, events and electronic media. Ruckli has already worked as a project manager for marketing, events and sales promotion and has previously managed projects in the IT and automotive sectors in particular.
Mirjam Bührer will be responsible for customer relations, support various areas of the company in her role and take care of editorial and administrative matters. She has experience in journalism and event marketing.

Marco Reale fills the newly created position of New Business Developer at Fos.to. He complements the team of the agency for communication design since October 1. Marco Reale most recently worked abroad for Affichage Holding in the area of business development.

The people magazine 20 Minuten Friday from Tamedia, which 20 Minuten is launching together with Annabelle and Tilllate.com, has announced its latest additions. The first issue will be published on Friday, October 31, 2008 with an initial circulation of 137,000 copies. The new magazine will be distributed on Friday evenings via the 20 Minuten boxes and other distribution points. The editor-in-chief is 20 Minuten boss Marco Boselli.
For the Beauty section of 20 Minuten Friday, the new Miriam Röthlisberger. The 28-year-old graduated from the Zurich University of Applied Sciences in Winterthur with a degree in Organizational Communication and Journalism. She gained work experience through internships at the Winterthurer Stadtanzeiger, the Swiss Museum Pass Foundation and Annabelle. Since May 2007, Miriam Röthlisberger has been writing as an editor for the health magazine Vista and the specialist magazine OTX World.
People editor since October 1, 2008 Jonas Dreyfus. The 31-year-old also studied journalism and organizational communication and gained professional experience in various internships. During and after his studies, he worked as a freelance journalist for Facts, Züritipp and as an intern for Annabelle. Before Jonas Dreyfus worked as an editor in the entertainment department of 20 Minuten Online, he wrote reports and features on music and lifestyle for 20 Minuten Week.
Starting as Art Director of 20 Minuten Friday Peter Kienzle. In recent years, he has worked as a freelance art director and illustrator for numerous clients in the fields of sports and streetwear, fashion, editorial, music and culture in Zurich, New York, Tokyo and Stuttgart. In addition to his activities as a freelancer, the 38-year-old was responsible for the corporate design of Intercity Real Estate Services in Zurich as art director and launched the New York urban lifestyle magazine Bonus as co-editor and creative director.
The layout team is strengthened by Sarah Parsons. The qualified graphic designer has been working as a freelance graphic designer and illustrator since April 2006. Before that, she worked as a graphic designer for Raffinerie in Zurich, which is responsible for the design concept of 20 Minuten Friday.
Another new member of the 20 Minuten Friday layout team is Kathrin Bänziger. The 25-year-old trained graphic designer gained her practical experience at SI Style magazine and advertising agencies in Zurich and Barcelona. From September 2007 until recently, she worked as the graphic designer responsible for the style section of the free newspaper .ch. She was also responsible for the production of the Top5 and the weekly fashion page.
The 25-year-old Stefanie Goetz has joined the editorial office of 20 Minuten Friday. After completing her apprenticeship, the trained businesswoman first worked for Suva as a claims clerk and then for Kuoni as a travel agent. From 2004 to July 2008, she worked as an editorial secretary at the fashion magazine Bolero.

The Professional Association for Sponsoring (Faspo) announces the 16th International Sponsoring Award 2008, in which sponsoring projects from Germany, Austria and Switzerland will be honored by an independent jury of experts. Sponsoring projects in the categories sports, culture, media (TV, print, radio and Internet) and public (social, environmental and educational) will be judged. In addition, an innovation prize will be awarded for new solutions and ways in sponsoring. Faspo is particularly looking for smaller and regional concepts, as it is not the size of the projects that is decisive for the evaluation, but the concept and implementation.
Until December 15, all market participants who have realized successful sponsorships can submit their work to Faspo in Hamburg (further information at www.faspo.ch). The winning projects will be presented at a public awards ceremony in Hamburg on March 10, 2009.

The Zurich agency Spillmann/Felser/Leo Burnett is already realizing the second climate protection campaign for Migros. In the spring of this year, an advertising campaign was carried out on the subject of CO2, in which concrete examples were shown of how Migros was able to reduce CO2 emissions in its operations, stores and transportation. In a second round, since October 5, particularly climate-friendly products have been displayed on posters and in advertisements, including those that have been awarded the CO2 label by the independent organization Climatop. The climate protection campaign also features energy-efficient appliances and energy-saving light bulbs.
During the campaign, Migros employees who have made some of the advertised CO2 measures possible will also be featured in the M magazine. Additional promotions with the climate protection message will be carried out at seven Swiss railroad stations.
Further information and the carbon footprints of products that have been awarded the CO2 label can be found on the retail chain's website.

Responsible at Migros: Cornelia Diethelm (Head of Issue Management), Ursula Künzle (Strategic Marketing Communications), Urs-Peter Naef (Media Spokesperson). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (CD), Simon Staub (AD), Peter Brönnimann, Christian Schaefer (text), Pamela Hügli, Marco Chini, Ivana Giannakis (consulting), Suzana Kovacevic (art buying). Photos: Felix Streuli. Image editing: Nora Fehr.

Publicis was commissioned by Nestlé Findus to realize a new brand image. The new image "Fresh. Fresher. Findus." was first visualized in a TV commercial. The commercial is intended to show that although deep-freezing is the oldest method of preservation, it is still the healthiest.
Regardless of whether a chicken is laying an egg, carrots are being harvested or a fish is being caught, everything is already frozen in a block of ice. This is to illustrate that Findus products are frozen immediately after harvesting. The rapid freezing means that no artificial additives are needed and the vegetables retain most of their vitamins. >To the commercial
>To the spot
The TV commercial has been airing since October 6. The repositioning of the traditional brand will be supported by print and numerous accompanying measures in the coming year.

Responsible for the campaign at Nestlé Findus: Daniel Lutz (Managing Director), Roger Matter (Marketing Manager). At Publicis: Sacha Moser (CD), Lori Fischer (AD), Serge Deville (text), Valentin Cheli (graphics), Achill Prakash, Scarlett Gaus (strategy), Curdin Janett, Muriel Asté, Judith Hoeck (consulting), Derya Derdiyok (agency producer). Responsible for the production: Rudi Haller (Solid & Hallerfilm), Rainer Binz (director), Hänse Meier (camera).

On October 27, Ringier publishes the sustainability and lifestyle magazine SI Gruen. Urs Heller, Head of Magazines at Ringier and responsible for the project, is delighted with the interest in the advertising market two weeks before the publication of the new magazine. "We had an incredible response to the advertisements, even before the magazine was published," he told Werbewoche. "Overall, we've had twice as much advertising as expected, and what's more, we already have bookings for future issues. I've never experienced anything like it." Heller believes that this also shows the market's trust in Ringier's sustainability and lifestyle publication. "People obviously trust us to be good at this." The first SI Gruen is already finished, "and every advertising space is taken", as Heller eloquently added.
" Front page of the first SI Gruen of October 27, 2008 in large format
Ringier's aim with the green Schweizer Illustrierte was to tap into the ever-growing Lohas trend (lifestyle of health and sustainability) via the publishing house's lifestyle expertise. One in three consumers now belongs to this group, and the trend is rising. "We are talking about a megatrend and a dream target group," said Urs Heller. "Lohas is independent of everything and yet permeates every area. In other words, there is a green aspect to all aspects of life and consumption." Whether SI Gruen, which will initially be included in Schweizer Illustrierte four to six times a year, will have the same success in the reader market as in the advertising market will become clear from the end of October. (elk)
(Image: Cover of the first SI Gruen)

The Graubünden Yes to Harmos committee has made an embarrassing mistake. The supporters of the Concordat have mistakenly advertised on a flyer with the SVP logo, the very party that is fighting the bill nationwide. But if the SVP has its way, the sun has nothing to laugh about at this point.
How did the whole thing get rolling? The non-partisan committee also includes the newly founded Civic Democratic Party, which was formed after the expulsion from the SVP. For unknown reasons, perhaps out of habit, a mishap occurred. The tried-and-tested SVP emblem found its way onto the flyer.
The executive committee of the SVP Graubünden condemned these "unfair advertising methods" in the strongest possible terms. The SVP logo had been misused, the party announced. SVP President Jon Peider Lemm called on the committee to stop distributing the flyers.
Already done, according to the committee. According to campaign manager Curdin Mark, the distribution of the flyer was already stopped on Tuesday last week after the error was discovered by himself.
Now the flyers must be reprinted as quickly as possible - and without using the SVP emblem - because a vote will be held in Graubünden on November 30.

The agency at the airport has created an invitation for Balgach-based Vision Studios to mark the Austrian national holiday. Customers and friends are invited to the traditional morning pint on October 26 in the "Austrophile enclave" in Balgach, Switzerland. The top of the letter is adorned with tear-off blocks with obligatory food and drink vouchers.
Responsible at Vision Studios: Alexander Bayer (business owner). Responsible at the agency at the airport: René Eugster (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text), Miriam Egli (consulting).

A 16-year-old Viennese student is currently causing a stir in the Internet community with a creative idea. Over the past three months, Julian Zehetmayr has created the so-called "Second Web" on his own initiative. www.thesecondweb.net a kind of second Internet parallel to the regular one. The site works like a browser that can be used to access the parallel web.
"I came up with the idea of the Second Web when I was looking for interesting domains myself," Zehetmayr told Pressetext. The idea could also contribute to solving the domain name problem on the World Wide Web. "There are now 140 million Internet addresses registered worldwide. Unfortunately, many people can no longer get the domain they want because it is already taken," says Zehetmayr.
The rush of visitors to the new website is huge. Since the site was launched on September 21, users of the new network have registered an estimated 5,000 web addresses. Zehetmayr said that the number of interested parties is growing daily and is consistently international. Of course, he knows that the second web cannot replace the first because it is based on it. "All we want to do is sell virtual domains in a fictitious second Internet".
Users who want to secure an address of their choice on the Second Web have to invest five dollars. So far, however, only .com addresses can be registered. The .web domain is to be added. Zehetmayr does not see the fact that some companies that have secured an address under their name on the normal web may not be particularly happy about the new registration option as a threat to his project. "We have secured ourselves legally in this respect. From a legal point of view, second web domains are not real Internet addresses, but database entries".
However, the Austrian will still have to greatly expand the server infrastructure. When 20 Minuten briefly announced the news of the "second Internet", it quickly collapsed due to the 2,000 visitors who then accessed the site at almost the same time.

Jung von Matt/Limmat has produced two radio commercials for the Eurasia Heart Foundation, a medical foundation, to recruit organ donors and draw attention to the benefits of donations. The two most urgent donation areas, heart and lungs, are addressed. In short radio plays, patients describe their fate and their recovery. However, it is not only the patients who have their say, but also their new organs in the form of the voice of the donors. The spots have been on the radio in German-speaking Switzerland since October 1.

Spot heart
Spot lung

Eurasia Heart Foundation consists of a group of European doctors. Under the leadership of Swiss surgeons, the foundation provides medical care for organ transplants to people in Eastern Europe and Asia.
Responsible at EurAsia Heart Foundation: Prof. Dr. med. Paul R. Vogt. Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Alexander Holtz (Text), Martin Samsel, Petra Gayko, Dennis Busch (Consulting), Simone Gruber (Art Buying), kirschnermusic (Sound Studio), Frank Estermann (Production).

Exxtra Kommunikation is implementing six livening up print subjects for Migros in the usual striking M-Budget style. After the last campaign focused on the price argument and the amount of low-priced products, the orange giant now wants to prove that it has not lost its sense of humor. Funny sayings are supposed to elicit a wink from viewers, but at the same time show that the products are not only cheap, but also good. "Make times again a good business" it is called for instance with the WC paper or "does not bring you also financially into the sweat" the Deo lets announce.
The ads will be seen in the Sunday press and in the company's own M magazine.

Responsible at the Federation of Migros Cooperatives: Sven Guggenheim, Daniel Hasenfratz (Communication). Responsible at Exxtra Communication: Dieter Hofmann (CD), Roger Dobmann, Priska Meyer (Art Director), Nina Treml (Text), Philippe Meyer (Client Service Director), Claudia Kuhn (Consulting), Markus Weber (Photographer).