The PR agency Paroli and the advertisers from Metzgerlehner have been commissioned to give the acquirer Aduno, which belongs to the Aduno Group, a new overall image. The main aim is to communicate the advantages of the Aduno payment terminal, such as reliability, speed and security, using puns such as "Adunoeasy" or "Adunoschneller", according to a press release.
The activities encompass all of Aduno's communication measures. These include a nationwide advertising campaign, posters, image brochures, trade fair appearances, e-banners and car lettering. A new website is also being planned.
Responsible at Aduno SA, Bedano: Gerhard Fehr (Head of Marketing), Marianne Burgener (Senior Communication Manager). Responsible at Agentur Paroli, Zurich: Oliver Suter (overall responsibility), Lukas Tschopp (consultant), Annika Marina Mentel (junior consultant). Responsible at Metzgerlehner worldwide partners, Erlenbach/ZH: Felix Dammann (Creative Direction), Marco Lehner (Strategy/Text), Joceline Strebel (Graphics), Thomas Hinderling, Karin Schweizer (Consulting), Mario Müller (Production), Patrick Hofmann (Photography), Hans H. Hilker (Image Retouching), Blue Horizon AG (Image Editing/Litho).

The retailer Coop is launching a mobile internet portal. At Mobile.coop.ch, users can access information on e-food numbers, healthy eating and the various types of white goods, for example. Information on the Supercard and current promotions can also be found, according to the press release. A kind of electronic shopping list is intended to help ensure that nothing is forgotten when shopping. Also available on the portal is a cell phone sudoku, a BMI calculator and daily horoscopes.
The new service is free of charge and is available in German, French and Italian. Technologically, the mobile portal is based on server software developed by Mobiletechnics. This ensures that mobile websites adapt to the respective cell phone: The system recognizes different device types and automatically delivers images and texts in a suitable format.

The new cable radio station Rock Nation went on air at 8pm on Thursday evening. The latest project from Music First Network boss Guiseppe Scaglione celebrated its launch with 800 party guests in Zurich's Palavrion bar. The station is the third regional language radio station launched by Music First after Radio 105 and Radio Monte Carlo Swiss.
According to the concept, the station plans to play rock music that is ignored by other radio stations. The program will range from the Beatles to the Rolling Stones, The Clash, Van Halen, David Bowie, Pink Floyd, The Who, AC/DC and Deep Purple to the Kaiser Chiefs, Fratellis, We Are Scientists and Editors. In short: "Everything that has written or will write rock and music history in the future", writes the broadcaster. There will also be space for Swiss bands, with the target audience being music and rock fans aged between 15 and 50.
In addition to radio broadcasting via the cable network, satellite and the internet, the station's website shows video clips from a wide range of rock stars. As with 105TV, Scaglione's company has collaborated with Zurich-based web agency Divio and streaming partner Nine.

The agency Ruedin Consulting is using the allure of culinary delights to promote its client, the health insurance company Sansan. Several online commercials draw attention to a competition in which you can win an evening in your own four walls. The special feature: Celebrity chef Ivo Adam will be in your kitchen preparing a meal for you.
At the same time, the commercials are intended to show how the "right" health insurance can save money while providing more benefits, writes the Herrliberg agency in a press release issued on Thursday. Helsana's three health insurers Sansan, Avanex and Aerosana are using cross-media campaigns for young target groups to publicize their low-cost offers. The main medium is three viral banner films.
Director Jyri Pasanen understood exactly how to realize their story quickly and wittily, the enthusiastic Creative Director Joerg Birker is further quoted in the press release. The banner films lead to landing pages with competition games and prizes. The online measures are supported by advertisements and radio spots.
Responsible at Helsana Insurance: Christian Moser (Head of Marketing PK), Katerina Danilis-Tsianakas (Project Manager Marketing Private Clients). Responsible at Ruedin Consulting, Herrliberg: Thérèse Ruedin (strategy and consulting), Joerg Birker (CD), film production and photos: Rosas'n'Co, director: Jyri Pasanen, post-production: Boutiq, radio spots: Jingle Jungle, Media: SMC Schwab Media Consulting, Online activities: The Eyecatcher.

Click here for the commercial with Ivo Adam

A new addition to the agency scene: the communication and design agency Zeta opened its office in Zurich on September 1. Zeta specializes in complete solutions in the fields of graphic design, corporate design and advertising. Depending on the project, the agency brings in experts from Switzerland and abroad. This allows Zeta to put together a tailor-made creative team for each client with a lean organizational structure, the new communications office wrote in a press release on Thursday.
The owner and creative director of Zeta is Ibrahim Zbat, born in Bern in 1967. In the 1990s, Zbat worked at the design agency Walhalla, which he ran for nine years with business partner Marco Simonetti.
From 2004, Ibrahim Zbat worked as an art director and freelance art director for various
Swiss advertising agencies such as Publicis, Walker, TBWA and Contexta. He was involved in the realization of advertising campaigns such as "Beck & Bondi" for Swisscom or the
Fleurop's Mother's Day campaign. Various of his works have been awarded national and
internationally recognized.

Google wants to expand its leading role in the online advertising market with new forms of advertising. With the new "Adsense for Games" program, providers of online games will also be able to display advertising videos in their games in future. The new form of advertising will initially only be available in a beta version in the USA. Google is working with game developers such as Konami, Playfish and Demand Media for the "Adsense for Games" program. The first advertising customers include Sprint, the American car insurer Esurance and Sony Pictures.
In addition, music will soon be sold on the video platform and Google subsidiary YouTube. When a user watches a music video in future, they will be shown buttons that can be used to purchase the respective title as a download. The company is working together with the music offerings of Amazon and Apple. The situation is similar for video content such as trailers or gameplay videos for computer games. The games can also be ordered directly via YouTube. According to American media reports, the parent company Google hopes to generate revenues of around 200 million dollars in the coming year through the partnership with Apple and Amazon.

Illustrations are once again in vogue in print media and advertising. In the creative industry, there is even talk of illustrations posing significant competition to advertising photography. Thanks in no small part to advertising campaigns by Apple, Coca-Cola, Nivea, Häagen-Dazs, and Ferrero, illustrations convey a kind of authentic zest for life. Far removed from the often monotonous mainstream of retouched and overly stylized photographic imagery, illustrations convey a sense of uniqueness and vitality that can influence purchasing decisions and set trends in today’s increasingly complex brand landscape. In Switzerland, notable examples include the campaigns for ÖKK, Michel fruit juices, and VPI Bank.
Aside from specialized agencies that have been founded in response to growing demand, Artforum Illustrative has established itself as an international gathering that showcases the artistic work of illustrators and graphic designers in one place. Following events in Berlin and Paris, the fourth edition of Illustrative in Zurich—taking place from October 18 to 26—will feature more than 400 trend-setting works by international illustrators in the fields of Graphic Fashion, Digital Illustrative Visuals, and Illustrative Objects. For example, the exhibition will feature independent works by Lorenzo Petrantoni—who, as an art director, is otherwise responsible for Nike’s print campaigns—as well as pieces by Artstübli from Switzerland. (pan)

Passengers arriving at Zurich Airport are now greeted by people holding signs with a special message. Instead of holding up signs with the name of a businessman who has just landed, their signs read: «No matter where you’re coming from, you can be home in 2 minutes.»” With this guerrilla marketing campaign, the Zurich-based agency Matter & Gretener is trying to attract guests to the new Radisson SAS Hotel Zurich Airport. The fact that the signs are held by attractive women is intended to draw particular attention.
Responsible at the Radisson SAS Hotel, Zurich Airport: Werner Knechtli (General Manager), Holger Herrmann (Deputy General Manager), Stefan Schaer (Director of Sales & Marketing). Contact person at the Matter & Gretener agency: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli (Art Direction), Jochen Hennecke (Consulting).

The event was very high-profile, the guests were wrapped in expensive cloth, and for the night the rooms were ordered at Lucerne's Hotel Schweizerhof. Before going to bed, the host then gave the guests the alternative: a nightcap in the hotel bar - or another short visit to an illegal club. Of course, the secret tip caught on. In the evening dress the society moved to a shabby demolition booth. There a candle was lit discreetly in a window. A sign that today at this address is forbidden to gamble. In the gambling den in the basement, a fully stocked bar was waiting with the appropriate ladies behind the counter. A few men were playing blackjack. In one corner, poker was being played. 20 real thousand dollar bills on the table attracted the astonished looks of the guests. At first, a discreet embarrassment spread among them. But quickly also a shy desire for the wicked.
Of course, the gamblers were actors. And upstairs, an employee of Kleistermeister was on guard - so that the police, who might have been alerted by neighbors, could be enlightened with a complete dossier that only an event was taking place here. Downstairs in the cellar, however, no one has yet smelled a rat from this daring game of their boss. He generously bought chips, distributed them to his colleagues from the management - and soon they were gambling boldly. Only after half an hour did Marc Zehnder blow the whistle. The groupier turned out to be a magician. He then entertained the once again clean company for another hour with all kinds of tricks around the art of cheating.
"You have to be creative, then you can turn any cellar hole into an attractive event location," says Marc Zehnder, still pleased with the success of this event at the witching hour. Of course, he can't always sell such ideas.
Ice cold and hot desire
The organizer's desire is often there. Usually, the mix of guests or the reason for the event then nevertheless demands hip venues such as the Bally-Lab in Schönenwerd, the Maag-Areal or the Kongresshaus in Zurich. All these sought-after venues are offered on the new Kleistermeister.ch website. An igloo village in the Alps, where you can present products or train employees at a scant 2 degrees above freezing, is also hotly sought after. But even if it can't always be a fresh location, Zehnder at least wants to create as new an experience as possible for the staging.
"We are not satisfied with 08/15 solutions. If expectations are met, it's a normal occasion. But we try to exceed expectations," is Zehnder's goal. To do this, he first gets into the minds of the event attendees, "What is expected?" This research is the basis for building a concept. Then Kleistermeister wants to "creatively surprise" people. This is evident in the common thread. "A communication idea must be supported throughout the event with many small and always amazing elements." It is also important to Marc Zehnder that he not only writes the concept himself for each event, but also takes over the direction on site at the event.
Together with Marc Zehnder, three permanent project managers work at the Lucerne event agency. In addition, depending on the event, there are up to 30 or sometimes 200 freelancers. The company also has a 1,000-square-meter warehouse for decor, lounge furniture and technology.
The name Kleistermeister is fantasy. It had to be "something that stands out and polarizes", because in the industry register they all sound the same: Event Motion, Event Tool, Event Maker. With Eventsolutions alone, "I can't stand out in this environment," said Marc Zehnder when he founded his company four years ago. The young entrepreneur first tested the Kleistermeister Eventsolutions brand on his mother. When she could still remember the word after three days, the "market research" was considered successfully completed.
With the move from Hochdorf to Lucerne these days, the name has also found a little more influence on the new business paper as well as the website of the event agency. There, after four years, "new wallpaper is now visibly being put up".The specialist for everything
The Kleistermeister story began in 2004 when, after seven years in the event business, Marc Zehnder wanted to set up his own business and won the pitch for the license for the Swiss Dialog Marketing Award as his first leg of the journey.
Zehnder entered the professional world as an electrician. Because he was an active skier, he volunteered for various background jobs at winter sports events. He set up advertising boards for the Bankverein Ski Open. Then came more and more jobs "in the implementation area". Finally, Zehnder applied to an event agency in Bern. There he was the "specialist for everything" and, for example, laid 1,000 square meters of carpet at an altitude of 2,000 meters. "Today, when I expect something from my employees, I know what I'm talking about," he says. And he also learned how to calculate, how much time an implementation takes, what materials are available and which are not suitable. "I can tell a customer what's possible and what he'd be better off forgetting."
This basis of craftsmanship is very important to Zehnder. "That's the big plus of our agency. Many have studied something or other and know a lot about marketing communications - but they have no idea about organizing," he often notes. Zehnder learned this nuts and bolts of a successful event from scratch, worked his way up, and has since done sponsorship implementations for UBS and Swisscom mobile at the first Snowboard World Cup races. When the agency in Bern was shut down, he moved to Fisch Meier Direkt in a subsidiary for promotion. "There I learned about the connection between communication and event. Before, I thought a sporting event was an event for people to enjoy. Then I realized: an event needs a communication goal."
He supplemented his theoretical knowledge with a postgraduate degree - certified sports and event manager - at the Academia Engadina tourism college. But practice has taught him the most important lesson: Keep calm in all situations. "If something doesn't work out somewhere, I can't run through the crowd at the aperitif in a panic. I can't let anything escalate. Because if I get nervous, that also transfers to my employees, to the guests and to the customer for sure." And if nervousness should ever arise at a Kleistermeister event, then at most because once again illegal gambling is taking place.
Andreas Panzeri

It can't always be fancy and fresh locations, but Kleistermeister knows how to create a lasting memory through clever staging.

Alfred Escher was the preeminent figure in 19th-century Swiss economic policy. He founded ETH Zurich in 1855. To finance his vision of a Swiss railway network and, later, the railway through the Gotthard Pass, he founded the Swiss Credit Institution. As a member of the National Council, he helped secure the breakthrough for Switzerland’s policy of neutrality. Thanks to his many achievements, Escher is regarded as the most important architect of modern Switzerland.
So the VBZ didn’t exactly go with a lightweight celebrity for its latest advertising stunt. But the choice couldn’t be more fitting. Ruf Lanz has now stuck two iPod earbuds in the ears of Zurich’s most famous resident. The campaign promotes the new podcast «Money and Mind in Zurich.».
With its professionally narrated commentary, a ride on the tram or bus becomes an entertaining journey through time. The audio city tour provides background information on about 20 significant landmarks and locations in Zurich. From the Sechseläutenwiese—where Lake Zurich used to be—the tour heads to the Kronenhalle, which opened as a hotel in 1862. At the Schauspielhaus, we learn that snake dancers and beer stands once drew crowds there. Things were a bit more refined around the NZZ. It was founded on January 12, 1780, by a friend of Wolfgang Goethe’s. You can hear all this and much more on the podcast, which you can find at www.vbz.ch can download for free.
Andreas Panzeri

Under the watchful eyes of many, the free press has continued to expand its presence in the country since the middle of last year and, in some cases, has repositioned itself. “Heute” finally became “Blick am Abend,” “News” appeared in the “golden media triangle” and made inroads into the Mittelland, and “20 Minuten” continued its success story, one that still collectively brings the industry to its knees.
In this battle for survival and self-discovery—where the reader comes last and ad sales come first—the publication .ch, dubbed the «little NZZ of the free press,» seemed to have the worst odds. With hardly any ads and a distribution concept that was as bold and original as it was reckless—one that did little to inspire confidence among advertisers.
This stood in stark contrast to the assurances of its founder, Sacha Wigdorovits, that things weren’t half as bad as they seemed and would soon fall into place. The PR consultant and media executive is known for his tenacity and doesn’t give up until his opponents are dead in the water. And when photos of piles of newspaper stands appeared in the SonntagsBlick, he sued Ringier for defamation.
But it was all for naught; many of those half-height platforms have since been repurposed as music stands for guitarists in rehearsal rooms. As a commuter newspaper in direct competition with *20 Minuten*, the paper may still need time to find its footing. The rest remains to be seen. A rival publication has already lost out to *20 Minuten* once before…

Susanne Erb is leaving Tele Top after seven years as production manager. Starting October 10, Barbara Aeppli will take over her position at the Eastern Switzerland regional television station.
Susanne Erb was responsible for developing and implementing promotional strategies at Tele Top. She established various partnerships, particularly in the public transportation sector, as Tele Top announced in a press release. Susanne Erb is now taking on a new role in the area of organization and support.
Barbara Aeppli has worked as an exhibition director at the Winterthur Trade Fair for the past two years. Since 1995, she has held various positions related to trade fairs and exhibitions at the trade fair company Maurer + Salzmann.