The Swiss classifieds platform Piazza.ch will become part of 20 Minuten Online as of January 1, 2009. This step should enable both platforms to further strengthen their position in the market, according to a press release issued on Thursday. Piazza.ch will continue to have an independent presence in the future. The employment contracts of Piazza.ch employees will be transferred to 20 Minuten.
Piazza.ch currently lists over 120,000 classified ads in around 50 sections and 1,000 different categories. Around 430,000 unique clients are registered every month.

The Bern-based agency Cosmic has developed a campaign for car glass manufacturer Trösch. According to a press release issued by the agency, the subjects will focus on the company's core competence as a specialist for suitable original spare parts in every situation. The full-page advertisements will appear in selected trade journals from fall 2008.
Responsible at Trösch Autoglas: Rolf Bäuerle (Head of Communications). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Isabella Jungo (text), Simon Schatzmann (consulting).

Ringier's Zurich-based Radio Energy, which came away empty-handed when the license was awarded in the fall, cannot count on the Zurich government.
This rejects an urgent postulate in favor of the broadcaster, as reported by the SDA on Thursday.
In its motion, the SP demanded that the government should lobby the federal government for a fourth private radio frequency in the Zurich area. The greater area has sufficient economic potential for a fourth private radio station. A well-functioning radio station with 60 jobs should not be forced to close.
However, the Government Council considers a subsequent direct allocation of a fourth frequency to an unsuccessful applicant in the licensing procedure to be ruled out for legal reasons alone. And a repetition of the invitation to tender for the correctly conducted allocation procedure should be rejected, according to the postulate response published on Thursday.
The selection procedure came about because, according to the federal government, only three VHF transmitters are available for private broadcasters in the greater Zurich area. The cantonal government sees no reason to doubt this assessment by the Federal Office of Communications (OFCOM). In any case, the Zurich government is not the right point of contact to examine whether there are further technical possibilities for a fourth frequency, the reply continues.
A week ago, Radio Energy lodged an appeal against the licensing decision of the Federal Department of the Environment, Transport, Energy and Communications (DETEC) for the Zurich-Glarus broadcasting region. Energy will therefore remain on air until at least the end of 2009. In its appeal to the Federal Administrative Court, the broadcaster criticizes the Uvek for having "arbitrarily disregarded" its long-standing track record when assessing the applications. The three licenses were awarded to competitors Radio 24, Radio Zürisee and Radio 1 at the end of October.

The Canton of Bern will contribute a maximum of CHF 150,000 to the marketing campaign that Bernese tourist destinations are planning in the Netherlands over the next two years. This was decided by the Bernese cantonal government, according to SDA.
The canton of Bern is covering half of the costs, up to a maximum of CHF 150,000, as the canton announced on Thursday. The project goes back to Euro 2008, when thousands of "Oranjes" transformed the city of Bern into a festival hut. The aim is to encourage the Dutch to return with marketing and bookable offers.

The media service of the Federal Office of Police (Fedpol) will in future be headed by Eva Zwahlen. The 33-year-old will take over from Danièle Bersier on March 15, 2009, as Fedpol announced on Thursday according to SDA. Bersier will move to the Federal Department of Finance (FDF) as Deputy Head of Information as of January 1, 2009.
Zwahlen is a federally certified PR consultant and has been Deputy Head of Communications for the Armed Forces Logistics Base in the Federal Department of Defense, Civil Protection and Sport (DDPS) since May 2005. From October 2004 to April 2005, she was Public Information Officer for Swisscoy in Kosovo.

The TBWA/Zurich agency staged Media Arts for the Schauspielhaus Zurich. An argument scene was re-enacted in a prominent location in two restaurants around the Schauspielhaus. According to a press release, the advertisers from the TBWA Zurich agency trashed a table for two, emptied wine, spilled and demolished crockery. Visitors to the restaurant were left with the impression that they had just missed a heated argument. However, a stand with the inscription "Missed the fight?" and a card enlightened the curious: With the ticket, you can order a subscription and enjoy the next full-length argument at a performance at the Schauspielhaus Zurich.
Thanks to the cooperation with the Terroir restaurant and the Kunsthaus restaurant, this scene could be left standing for almost two weeks.
Responsible at Schauspielhaus Zürich: Markus Sulzer (Head of Marketing), Tina Kornfeld (Marketing Assistant). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (concept/text), Charlotte Stampfli (consulting).

Switzerland is not only famous for its holes, but above all for the Emmental cheese around them. Publicis implemented this insight in the "Swiss holes" TV campaign, which is now being continued. To this end, the TV commercials were provided with new packshots that refer to the new AOC seal of quality for Swiss cheese.
In addition to the TV campaign, further communication measures were implemented this autumn, according to a press release from the agency. Newspaper advertisements were created with subjects of everyday objects without holes: a birdhouse without holes, a flute without holes or a tunnel without an entrance. This is followed by the solution: an advertisement with the headline "What would the world be like without holes?" and a packshot of an Emmental.
A video banner was also developed: You can see a titmouse approaching its bird house. However, this has no hole. Here, too, the solution follows immediately: "What would the world be without holes?" And finally, the idea of the campaign is played out on golf courses: Lettering with the claim and the Emmentaler logo was placed in the holes of the green.
Responsible at Emmentaler Switzerland: Arthur Fasel and Guido Nydegger. Responsible at Publicis: Martin Denecke and Peter Rettinghausen (CD), Daniel Kobi (AD), Jan Krohn (Text), Deborah Herzig (Art Buying), Derya Derdiyok (TV-Producer), Stephan Lanz, Sabrina Elsässer, Dominique Ospel (Consulting). Responsible on the producer side: Pumpkin Film AG, Ultra Images AG (post-production), Yogi Parish (banner production), Zed-Digital, Pierre Morgadès (banner programming).

On April 23, 2010, the Award for Marketing + Architecture will be presented for the second time. Credit Suisse will be supporting the event for the first time as presenting partner, according to a statement issued on Thursday.
The award aims to promote an innovative and creative approach to construction management and architecture. The subject area of corporate architecture has great potential and occupies architects, marketing specialists and companies alike, the statement continues. According to Michael Rentsch, Head of Commercial Real Estate Group Switzerland at Credit Suisse, these were important reasons for the company's involvement.

What the Neue Zürcher Zeitung has so far failed to do, the Genevans are now showing it how to do it: The traditional Geneva newspaper Journal de Genève has been completely digitized on the Internet. The 172 volumes from 1826 to 1998 can be searched in full text and downloaded free of charge. can be viewed. They contain around 550,000 articles or approximately 30 linear meters of newspapers.
The mammoth project, which began in 2006, was made possible by a cooperation between Le Temps and the Swiss National Library and the Bibliothèque de Genève, with both libraries providing financial and technical support for the project. Le Temps emerged from a merger between the Journal and the Nouveau Quotidien in 1998 and inherited the archives of both newspapers.

Agentur am Flughafen, based in Altenrhein, has developed a customer magazine for Polymeca, the general contractor for precision engineering. It bears the title Generalunternehmer (General Contractor) and will be published from December 2008.
Responsible at Polymeca, Heerbrugg: Matthias Aeppli (Managing Director), Peter Kuratli (Head of Marketing and Sales). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (concept), Dominique Rutishauser (AD), Benita Sutter (design), Désirée Schmid (editing).

Former German Chancellor Helmut Schmidt celebrates his 90th birthday this December. So it's no wonder that newspapers are vying for the attention of the politician, who has almost become an icon in Germany. As co-editor of Die Zeit, Schmidt naturally gave preference to Hamburg's Bildungsbürgerblatt and did not authorize his quotes in Der Spiegel, which also wanted to do a cover story about him, until Die Zeit was able to be the first to publish a broad report about him on 11 December.
The hype surrounding his person was probably a bit too much for him in general. As Kress.de reports, Schmidt must also have been quite stubborn towards the Spiegel photographer. He gave her exactly four minutes and indicated with his fingers how much time she had left. On the cover of the issue, he is now sitting there with his index finger raised. Apparently the last minute of the photo session had begun.

In 2008, Greenpeace launched the High Seas Fleet Sponsorship Program, with which you can directly support the Greenpeace fleet. The Startbahnwest agency was commissioned to develop a mailing for existing sponsors. In addition, advertisements were to be created and placed in suitable media to draw attention to the program and attract new sponsors.
Startbahnwest has ventured into the shallow waters of the financial world to find out which investments are really worthwhile, according to a press release from the Zurich-based agency. Investors should be pleased: Startbahnwest now offers them a solution for investing in real values, namely yachts. Presented in the style of a high-gloss luxury yacht provider, the sponsorship of Greenpeace's ocean-going fleet is advertised.
The advertisements and inserts will appear from today in the Woz, in the magazine, in the Sonnagszeitung and in the NZZ am Sonntag.
Responsible at Greenpeace: Katja Nispel (Fundraiser). Responsible at Runway West: Hartmut Vetter (Strategic Planning), Zoe Maritz (Consulting), Rüdiger Flothmann (CD), Gesine Dittrich (Graphics), Natasa Maricic (Text), Joely Tafanalo (DTP).