In an interview with the Sonntagszeitung, SF editor-in-chief Haldimann commented on the facts of the Toni Brunner microphone affair. Roland Huber, the author of the SF film, had wanted to show how Brunner leads the members of the SVP parliamentary group before and during the election to the Federal Council. The filming had been agreed with Brunner. According to Haldimann, it did not occur to Huber that the footage with the clearly visible clip-on microphone could have been interpreted as a "hidden recording".
Huber was not the only one who was unaware that a special admission permit was required for the Council Chamber of the Federal Palace. "I only understand the indignation of the parliamentarians based on the discussions I have had since then. The confidentiality of the journalist-free Council chamber is very important to them," said Haldimann.
He has since deposited the recordings with a notary, where they are to remain until the investigation is concluded. The editor-in-chief remained silent about the internal consequences for journalist Huber. "It is crucial that we learn the right lessons from the incident," he concluded.

According to a new study by the British rights manager MCPS-PRS, 85% of all music titles for sale on the Internet are absolute slow sellers. In concrete terms, this means that out of 13 million songs offered on the web, ten million have not been downloaded even once. A sobering realization, especially for musicians who had hoped for a kind of "democratization" through the Internet.
But only the top stars are really making money: four-fifths of sales from legal music downloads are generated by just 52,000 songs. The situation is similar for albums: Out of a total of 1.23 million albums, only 173,000 were also downloaded.

Good news for owners of prepaid cell phones: In future, prepaid credit can be topped up with the Mobile Voucher service not only in a large number of retail outlets, but also at over 3,000 ATMs throughout Switzerland. This new service from Six Multipay (formerly Telekurs Multipay) is being advertised by the Zurich agency Bärtschi, Meroni and Bolleter (BMB) in a commercial that is currently being shown in cinemas and on television. In the commercial, the visual leitmotif already used for the launch of Mobile Voucher two years ago - a curved cell phone - is used again.
" Play spot
Responsible at SIX Multipay AG: Ramona Rast (Head of PR & Communications), Astrid Holenstein (Project Manager PR & Communications), Thomas Landis (Brand Manager). Responsible at BMB: Flavio Meroni and Markus Tränkle (creation), Christian Baertschi and Marion Schwager (consulting), Sam Bolleter (realization). Production: Heinrich Reinacher (Markenfilm (Schweiz) AG). Animation: Film Tecknarna. Director: Stig Bergqvist.

YouTube is becoming increasingly lucrative for the music industry and the media sector as sales continue to rise. Many companies have already recognized the potential of YouTube for advertising purposes, Google spokesperson Stefan Keuchel told Pressetext. The platform enables companies to reach target groups that would otherwise be very difficult to reach. Free, ad-financed online videos have developed into a significant industry in recent years.
Industry insiders assume that Universal Music, for example, was able to generate a total of almost 100 million dollars in 2008 by offering video streams. The partnership between YouTube and the record company is made up of two areas: On the one hand, the music company earns from the advertising revenue generated by the music it posts itself; on the other hand, Universal shares in the revenue generated by uploaded user contributions to which the record label holds the rights. The Universal channel is one of the top YouTube channels.

Scholz & Friends Zurich developed a series of advertisements for sanitary system supplier Boxi to demonstrate the versatility of portable toilets.
The ad motifs show situations in which it is impossible to get to the
to disappear into the toilet: Whether the goal scorer at the penalty kick, the groom in the church
or the swimmer on the diving platform. But the urgent need usually comes at the wrong moment. The subjects show that the mobile toilet can help in any situation, according to the motto "You can where you need to". Accordingly, the posters show a Boxi Mobil toilet as a representative of the person in this delicate situation.
The advertising motifs can be seen in selected magazines from December.

Responsible at Scholz & Friends Zurich: Joerg Jahn (CD), Jan Leube (CD), Markus Hammer (AD), Björn Blöchinger (graphics), Hermann Weiss (text), Conrad Malcher (text), Uli Geiger, Merja Rinderli, Jürgen Heel (consulting), Hans Starck (photography), Dario Gagula (3D illustration), Lisa Biedlingmeier (image processing).

In January 2009, Deep Purple legend Jon Lord will be performing the classic "Concerto for Group and Orchestra" together with the Notabene Symphony Orchestra and guest singer Steve Lee (Gotthard) at the Tonhalle Zurich and the KKL Lucerne. Rod Kommunikation provided the poster, which can be seen in Zurich and Lucerne these days. The airbrushed poster is obviously doing its job well - both concerts are already sold out, according to the agency, which is based right next to the Enge church.
Client: Concert agency TakePlace. Responsible at Rod Communication: Maurus Zehnder (concept/art direction), David Schärer (consulting), Philipp Klopfenstein (airbrush).

Published by Swisswell Medien with the support of the Swiss Yoga Association, Yoga! Das Magazin was published for the first time on December 12. The 76-page, 4-color publication in A4 format will be published every two months with a print run of 10,000 copies. It is available both as a subscription and as a single copy at 1,500 kiosks throughout German-speaking Switzerland. Karin Reber Ammann is the editor-in-chief with an office in Berne, and the publishing house is managed by Frank Müller, Mathias Ammann and Nicole Maron.
The magazine also serves as a platform for the professional association of yoga teachers, Yoga Schweiz Suisse Svizzera, which has integrated its previously separately published association magazine into the new magazine. Yoga! The magazine closes a gap in the magazine market, writes the publisher in a press release on Tuesday. Yoga is becoming more and more of a trend in Switzerland, which is why there is a growing need for a magazine in which interested parties can find out about yoga topics of all kinds in Switzerland and abroad.

The agency at the airport made it to the finals of the John Caples International Award with its "Piranhas-Fishing" campaign for Regus (Switzerland), the world's leading provider of readily available office workstations. The award ceremony will take place on March 19, 2009 in New York. This is the third nomination for the St. Gallen agency. It was the first Swiss agency to take home a prize from the prestigious dialog marketing competition in 2006.

Axa Winterthur will serve as the main sponsor of Art on Ice and the ice galas for the first time in 2009. The multi-line insurer has signed a contract through the sports marketing agency ISA International Sports Agency for the well-known figure skating event in Zurich, Lausanne, and St. Moritz, as well as for the subsequent ice galas in Davos and Basel. The sponsor will be visible immediately on advertising platforms as well as on-site on the boardside advertising.
The insurance company decided to stage the performance on the ice to support this unique combination of sports and culture, according to Tom Markwalder, Head of Event & Promotion at Axa Winterthur, as quoted in a press release. In addition, the events—which will feature, among others, two-time world champion Stéphane Lambiel and the group Sugar Babes—are to be used for client events.

Neue Lgk was commissioned by ZAF Zuckerfabriken Aarberg and Frauenfeld to create another commercial for the current TV, POS and gastronomy campaign. The aim is to sensitize the Swiss population to the local product - "Swiss sugar. Because from Switzerland.". The new film emphasizes the importance of Swiss sugar for the annual Guezli baking, just in time for Christmas.
The campaign to promote Swiss sugar was launched in spring 2008. The two advertising films "Transportation" and "Specialties" have already been broadcast throughout Switzerland.
> To the spot
Responsible at ZAF Zucker Fabriken Aarberg and Frauenfeld: Josef Arnold (CEO), Beat Gerber (Head of Marketing). Responsible at Neue Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti (text), Reto Schild (AD), Dominik Beyeler (graphics), Alfredo Trasatti, Gabriela Kammermann, (consulting), Solid & Hallerfilm, (film production).

The Yes Committee of the Young Parties for the Free Movement of Persons has sued SVP National Councillor Lukas Reimann. The reason: he is parodying the website of the Yes committee in order to campaign for a No vote on February 8. The two internet domains have almost identical names and look confusingly similar. On www.dabei-bleiben.ch, the young parties of the SP, FDP, CVP and the Greens present their arguments for the continuation and extension of the free movement of persons with the EU. They are campaigning for a no vote on www.dabeibleiben.ch.
Lukas Reimann, SVP National Councillor from St. Gallen and President of the Young4Fun organization, is behind the internet domain without a hyphen. Lukas Reimann told the SDA news agency on Tuesday that he wanted to annoy the Yes committee a little with this campaign. And he succeeded. Lena Schneller, President of the Young Liberals Switzerland, said on request: "At first, the Yes Committee laughed about it. However, as more and more feedback came in from unsettled people, Reimann was asked several times to take his website offline.
Reimann did not comply with the request. Schneller subsequently appealed to the Meilen district court. In a super-provisional injunction issued on December 19, Reimann was ordered to shut down his website with immediate effect. Of course, you could just leave it at that.

Swisscom is supporting the World Hockey Championships, which will take place in Switzerland from April 24 to May 10, 2009, as official partner and telecommunications supplier. The telecommunications provider will be responsible for all telecommunications solutions for the organizers, the teams and media representatives from all over the world during the IIHF World Championships.
Both arenas - Bern and Zurich-Kloten - are equipped with communication technology by Swisscom. Fiber optic, telephone and data connections will ensure that transmissions and messages can be sent quickly all over the world. Fans will thus be connected to the whole world from Switzerland, Stefan Nünlist, Head of Corporate Communications at Swisscom, was quoted in a press release.
Swisscom has many years of experience as a partner of major national and international events. For example, the company supported the 2008 European Football Championships and has been the main sponsor of Swiss-Ski for many years.