The Zurich-based agency Station was commissioned by Migros to create a website including an online campaign and newsletter for the New Year's Eve promotion "Murmelmania". The promotion is the continuation of the eponymous
Summer promotion. The aim is to create stronger customer loyalty in the segment of families with children and to promote sales and image.
As of now, the six marbles can be found on Murmurmania.ch be unveiled in an online game. To do this, users first have to get through six difficulty levels of a high-speed course in which you have to steer a marble through a tunnel without colliding with any of the obstacles.
Between December 29 and 31, 2008, a limited edition of the marbles will be available in Migros stores and various specialty markets. With every purchase of 80 Swiss francs or more, a set of three of the six special marbles will be given away as a gift.
The communication concept was developed by Alborghetti Communication in collaboration with ZB Werbung. Assai Zurich was responsible for media planning.

Responsible at MGB, Zurich: Wolfgang Schuster (overall responsibility), Christoph Dockmann, Diana Blaser, Claudia Frank (project management).

Christian Soppelsa will take over the operational management of the general contractor for large posters Clear Channel Felice at the beginning of January 2009. Soppelsa will be responsible for the sale of the advertising space managed by the Clear Channel Outdoor (CCO) subsidiary.
Soppelsa replaces the previous Felice Managing Director Felix Rothweiler, who is leaving the company at the end of the year. The change of manager was agreed on the occasion of the acquisition of Felice by CCO in 2005. The offices in Muttenz will remain the same.

Silvana Imperiali, the previous program director at Radio Basel 1, is leaving the local radio station at her own request. From January 1, Head of Presentation Simon Thiriet and Editor-in-Chief Benjamin Schmid will take over management responsibility jointly and ad interim. According to a press release issued by Basler Zeitung Medien on Monday evening, Imperiali wants to move on to new tasks after a very successful start-up phase. With the change in management, Radio Basel 1 is focusing on continuity. The program diversity and independence of the editorial team will continue to be ensured.

Plan.Net has realized a display campaign including an online game for Swiss. The aim is to position the Swiss airline among young adults as a quality airline with fair prices and to show that it can easily compete with offers from low-cost airlines. While the latter can incur expensive extra fees during the booking process, Swiss always quotes the final flight prices including the return flight, according to a press release from the Munich-based interactive agency.
Various online banners are now being placed on high-reach Swiss portals, party and photo communities, networks and student sites. The banners initially show an offer from Swiss, which is suddenly interrupted by an advertisement from a fictitious low-cost provider with the invitation "Cheaper? Then click here!". It appears as if the appeal comes from a competing airline - however, the mouse click triggers the "price alert level red" and takes the user directly to the Microsite of Swiss.
The campaign is aimed at young adults between the ages of 18 and 28 who plan and book their vacations mainly online, but may not immediately think of Swiss when it comes to cheap flights. On the microsite www.preisalarmstuferot.com Swiss offers are therefore compared with those of other airlines. Among other things, hidden costs and the lack of service on low-cost airlines are revealed. By clicking on various symbols, players can call up information on the numerous services that are included in the Swiss price from the outset.
In the online game, individual components of a "care package" must be packed together from the conveyor belt under time pressure, whereby each item may only be clicked once. Every week, four tickets for European flights from Basel are raffled off among the participants.

Responsible at Swiss: Parand Rohani, Alexander Strehler. Responsible at Plan.Net Cencept: Marcus Schnarr, Sven Mentel (management), Katy Lohse (consulting), Katrin Kalchschmid (senior media planner), Catharina Jaschke (junior media planner).

Orange 8 Interactive redesigned Kempinski's homepage for the Christmas season. The aim was to refresh the brand image of Europe's oldest luxury hotel chain with more promotion and emotional images and thus ensure better click-through rates. The Geneva-based hotel chain has already been receiving search engine marketing support from Orange 8 Germany for some time, according to a press release issued by the agency on Monday. The Biel-based digital marketing agency provided the concept and graphic design for the new website. The technical implementation was carried out by Kempinski's existing IT service provider.

The service provider and producer Adcom joins forces with OMD International. The aim is to strengthen the national and, in particular, the international market position of the Adcom Group in the production of optical data carriers. Together, the production plants of the two companies are expected to generate an annual volume of 75 million data carriers.
Roger Geissberger, CEO and co-owner of OMD International, is quoted in a press release as saying that the merger between the communications company Adcom and the international manufacturer of optical storage media will see a return to the core competence of plastics. Franco Zanini, former Managing Director of Adcom Production, will take over the management of both companies.

Draft FCB has produced a series of TV commercials for Ferro Recycling, the association for the promotion of sheet steel recycling. The aim is to remind viewers that every recycled tin can is turned into a valuable new product.
In the TV productions, tin cans stand in front of a recycling container and wait with great hope for their "reincarnation". However, the Wallisell advertisers did not always fulfill the cans' wishes. For example, a flattened tin can was not reborn as a sleek Ferrari, but as a shopping cart.
> Spot Ferrari
> Spot Hippie
> Spot Wedding
The spots, animated entirely in 3D, were produced by the winner of the Young Directors Award 2008, the young British director Christian Bevilacqua. The spots can be seen on television in German and French-speaking Switzerland from December 22.

Responsible at Ferro Recycling: Rudolf Müller. Responsible on agency side: Nicolas Vontobel, Florian Birkner, Patrick Lienert (CD), Roland Jäggi (AD), Boris Beuckmann (Text), Melanie J. Auerbach (Agency Producer + Producer CH), Christoph Bögli (Consulting), Therapy Films London (Production), Christian Bevilacqua (Director/Director), Therapy Films London, Ultra Images Zurich (Postproduction), Jingle Jungle (Sound Studio, Voice over + SFX), Spacetrain (Music, Dave Macloed/Dean Montenegro).

The +Söhne agency has two new additions to its portfolio. The "provincial agency", as it calls itself, was able to win a pitch from Isostar and will now restage the brand of the Swiss food manufacturer Wander. The first implementations are expected in spring 2009.
Stadtbus Winterthur has also decided to work with the Winterthur agency. An image brochure is planned for the time being, which will also be published in 2009.

Eleven companies have been nominated for the 2009 Marketing Trophy awards, which will be presented on the occasion of the Swiss Marketing Day on March 3, 2009. An eight-member jury has selected companies from four categories: large companies, medium-sized companies, small companies and non-profit organizations (NPO).
In the category of large companies British American Tobacco Switzerland with the cultivation of the Parisienne brand, for which a strong smoking community has been formed. The company, which is active in print finishing Muller Martini Marketing convinced with a uniform design concept that enabled the transfer from consumer goods marketing to the capital goods sector. The Swiss importer Fiat Group impressed with the launch of the new Fiat 500, which used an approach unusual in the industry to drum up publicity for the new vehicle type around six months before import.
In the category of medium-sized companies, the Directory assistance 1818 which succeeded in surpassing the high profile of Swisscom's directory assistance service with one of the most successful product launches in recent years and established 1818 as a cult brand. Also Sanitized, a company active in antimicrobial hygiene and material protection, was nominated for its marketing strategy as well as brand design.
In the category of small companies, the Klug health insurancewhich was able to position itself as number 1 in terms of customer satisfaction with a thoroughly thought-out marketing strategy. Also "100jetzt - the solar roof program for municipalities". convinced with a campaign through which important partnerships could be established. In the same category was Bagno Sasso a company from Landquart with little market presence that has become an international player and won various awards by focusing on the high-price segment and innovative product design. Also nominated was the pet food manufacturer Kellas Natural Cat Foodwhich was able to position its cat food range in the high-price segment by combining its offer with a subscription for cat health insurance.
In the case of the NPOs, the Swiss Travel Fund Rekawhich was able to realize a close link between tourism and the host region with the Reka vacation village in Urnäsch. Also WWF Switzerland succeeded in motivating people and highlighting opportunities for action to combat climate change with its climate campaign, which was continued in 2008.

> Detailed justification for the nominations, Marketing Trophy 2009

The design agency Snowflake has completely revised the SDA homepage from 2002. The focus was on taking account of developments on the Internet and maintaining a contemporary appearance. The design is functional and clear. The new website is intended to be more reader-friendly with shorter texts and more images. Visitors will therefore find the title and lead of the three most recent news items from the online editorial team on the homepage.
The graphic realization of the website shows the role of the news agency as a mediator of information from all over the world for the Swiss media, the agency writes in a press release. The modern but classic design stands for the company's long tradition and constant change.
From mid-January 2009, customers will be able to log in directly to SDA-Direct via the homepage. This new service will make it possible to search for messages, with messages from 1983 onwards being recorded electronically. It will also be possible to create search profiles and set alerts for e-mail or SMS. SDA-Direct will replace the outdated Elias online service.

Casanova Druck und Verlag AG has adopted a new participation model involving the members of the management. The previous sole shareholder Stefan Bühler, who took over the Chur-based company in 1997 from the then owner families Falke and Reischle and continuously expanded it, now wants to secure the long-term future of the company by integrating the most important members of management. In doing so, he also wants to arrange the succession for the company from the graphics industry, which currently employs over 50 people, as detailed in a press release.
In a first step, the three management members Patrick Gimmi, Jann Hartmann and Andrea Götz will become partners in the company. 38-year-old Gimmi has been Head of Printing for ten years, Jann Hartmann, who is the same age, has also been Head of Finance for ten years and 50-year-old Andrea Götz has been responsible for the entire Marketing and Sales division for almost a year. The conditions for an internal succession plan in the next few years are ideal, it is said. The company did not disclose the size of the stake held by the three new shareholders.

Stefan Bühler (left) welcomes the current management members Patrick Gimmi, Andrea Götz and Jann Hartmann as partners in the company.