Gian Ramming is the new Editor-in-Chief of Radio e Televisiun Rumantscha (RTR). At the same time, Erwin Ardüser has been appointed head of the newly created Program Services department. Both appointments were made at the meeting of the SRG Board of Directors Svizra Rumantscha on Wednesday. Ramming succeeds Mariano Tschuor, who was appointed to succeed Bernard Cathomas as the new Director of RTR. Ramming and Ardüser will take up their new positions at the beginning of May.
Gian Ramming has been working for RTR since 2003, initially as daily manager for Radio Rumantsch's word programs and for the past year as deputy editor-in-chief. He studied German, Romansh and anthropological psychology at the University of Zurich. He then worked as a delegate for the ICRC. Before joining RTR, he worked as an editor at the Bündner Tagblatt and Südostschweiz.
As head of the Program Services department, Ardüser is in charge of the program secretariat, marketing, archive services and the production of audio and video media. His responsibilities also include program analysis and listener research. Ardüser has worked for RTR since 1993 as an editor, correspondent and presenter. In 1999, he took over the management of Radio Rumantsch and was appointed a member of the management board.

In an advertisement for Powerade Ion4, Coca-Cola allegedly misrepresented the effects of Gatorade, Pepsi's sports drink. A legal dispute has now broken out between the two drinks companies. According to Pressetext.ch, the Powerade advertising campaign claims that Gatorade lacks calcium and magnesium.
The Powerade advertisement damages the 44-year-old Gatorade brand, according to Pepsi's indictment. Furthermore, there is no proof that Powerade is a better sports drink, according to a Pepsi spokesperson. The beverage company is now demanding that the campaign be stopped immediately.
This is not the first court battle between the two beverage giants in the USA. According to Pressetext.ch, Pepsi filed a lawsuit against Coca-Cola back in 2006 over a TV commercial. The following year, Coca-Cola filed a lawsuit against Pepsi for an alleged infringement of patent law.

The exclusive marketing of Star TV by Publicitas Cinecom announced in February will not materialize. The two parties have decided to break off the cooperation after the essential requirements for a contract were not met. It was agreed not to disclose the broken-off negotiations, P announced on Wednesday. Both sides regretted this development. The end of the cooperation means that all spots can be booked via the broadcaster again with immediate effect. Bookings already made with Publicitas Cinecom & Media remain valid and will be processed as booked.

Rupert Murdoch's News Corp. is planning to set up a new, central editorial team to supply all of the group's media with news in future. It is still unclear how the concept will be implemented in practice.
As the German media service Meedia reported on Wednesday, Murdoch's News Corp, the parent company of media such as the Wall Street Journal, the British tabloid newspaper The Sun, the New York Post and the TV station Fox News, is setting up a gigantic newsroom. The new newsroom will be headed by John Moody, previously head of news at Fox News. News Corp. wants to become more efficient in news production, according to the announcement.
In addition, the TV station Fox News, the tabloid title The New York Post and the venerable London Times are also to be connected to the new news factory. Murdoch's group also includes the social network Myspace and various pay-TV stations such as BSkyB and Sky Italia as well as the book publisher Harper Collins.
The new head of news, Moody, said in a statement that it was still far too early to give examples of how the interaction between the different media could work. However, the obvious aim is to avoid duplication of work, make news production more efficient and therefore significantly cheaper.

The Swiss Digital Marketing Forum will take place on May 27 as part of the Goldbach Mediarena. The focus will be on the social, media and technological developments that are shaping the media landscape. The Swiss Digital Marketing Forum will take place at the World Trade Center in Oerlikon. Publisher and National Councillor Filippo Leutenegger will lead through the day.
The invited speakers are: Head of the Zukunftsakademie Andreas Haderlein, Vice Director of the Institute for Media and Communication Management at the University of St.Gallen Prof. Katarina Stanoevska, President of the German Marketing Association Bernd M. Michael and founder of Trend One Nils Müller. The presentations will be followed by an introductory speech by Christoph Blocher and a panel discussion in which Frank Bodin (CEO Euro RSCG), Martin Dummermuth (Director of Bakom), Klaus Kappeler (CEO Goldbach Media) and Albert P. Stäheli (CEO NZZ Group) will discuss current topics relating to changes in society, communication and the media.
For the first time, a workshop on the implementation of cross-media advertising will be held at the Goldbach Mediarena. The three winners of the Goldbach Crossmedia Award, which will take place on May 19, will present their case studies at the workshop.

Migros is excitedly staging its new advertising campaign. After the new claim "One M better" was presented to the public in the first scene, the print subjects are now following in the second scene. The new image spots will then be shown tonight on national television as the final fireworks display. All the work was produced in the Jung von Matt/Limmat creative kitchen. The team led by CD Alexander Jaggy was awarded the contract shortly after Christmas in a pitch that was followed with great excitement for almost a year.
The new Migros television commercials:
" Chicken subject (wmv)
" Subject potato nose (wmv)

Migros stands for strength and freshness
The new Migros campaign is here. In TV commercials, online games, advertisements and posters, it focuses on Migros' core values: freshness, regionality, sustainability, value for money and Swissness. In line with the motto "Where Migros is written on it, there is added value inside", the orange M stands for the added value that Migros offers. "Just one M better". The orange M uses the existing brand capital and further expands the strength of the figurative brand. Already today, 92 percent of the population clearly associate an orange M with Migros.

Renowned directors and musicians
The award-winning "The Vikings" from Paris were engaged for the commercials. The directors achieved worldwide fame with the film "Wind" for Epuron. The film was awarded a Golden Lion in Cannes. Kolja Brandt is currently nominated for a German Film Award for his film Nordwand, a mountaineering drama starring Benno Fürmann.

A day with a chicken
The first of the two films underlines Migros' organic and fresh produce expertise. We accompany a chicken on its daily journey to work. It leaves its beautiful organic farm early in the morning and wobbles purposefully into town to the nearest Migros store, where it lays an egg directly into the carton. The commercial was filmed with a real chicken in Switzerland. And where there is a real chicken, a real egg is not far away: Chocolate, the name of the talented leading actress, actually laid a fresh egg on the set.

One nose, one potato
The second film promotes Migros' strong regional focus. We observe a family of potato farmers in their everyday lives. Here the Vikings were able to demonstrate their talent for bizarre staging. The farmers' identification with their home-grown vegetables seems to go so deep that even their noses have been adapted to the potatoes. The noses were molded in silicone by Swedish specialists and adapted to the actors. A test of patience for the actors: it took around two hours to conjure up an original Charlotte from their noses.
The two films will be shown on national television immediately.

In the canton of Schwyz, municipalities will no longer be allowed to use the visitor's tax to finance tourist advertising or ordinary municipal tasks. In future, only services that primarily serve guests - such as facilities, events or services for tourists - are to be financed. The cantonal government has submitted a corresponding proposal for consultation, which is intended to fundamentally revise the 1970 Visitor's Tax Act, as announced by the State Chancellery on Tuesday.
According to the current law, the tourist tax serves to promote tourism. This is too broad, writes the government council in its message. In key points, the current law no longer corresponds to the case law of the Federal Supreme Court. In addition, the guest should now pay the tourist tax and no longer the accommodation provider. Owners and tenants of vacation apartments and campsites will also be liable to pay the tax under the new law.

The guests were in a good mood when the first two spots of the Migros umbrella campaign from Jung von Matt/Limmat were shown to them. Oskar Sager, Head of Marketing at the Federation of Migros Cooperatives, addressed the audience with a few words. For example, he emphasized that Migros would still spend 35 advertising francs per Swiss citizen despite the 20 percent savings in the advertising budget - which is much more than the advertising expenditures of the other major distributors. "Migros will be a reliable partner for the media," Sager also said. In view of the coming drought in the advertising industry, a sentence that probably pleased many.
Great cinema
Only Migros manages to create a buzz with an advertising campaign reminiscent of box office hits like "Titanic". The new umbrella campaign, which bears the name "one M better", was presented to the public on Tuesday evening in the eponymous museum of the major distributor. Wild speculations made the rounds beforehand, which made the tension of the guests present rise almost to unbearable levels. In the end, the event was as casual as their light and airy line for calorie-conscious customers.
Marketing boss Oskar Sager spoke to the audience before they were then allowed to see the brand-new spots in a live broadcast on SF. After a few minutes, the acclaimed spectacle, which was acknowledged with much applause, was over again, and the aperitif was served. After that, it was time for the industry get-together.
Which was more than convenient for the surprisingly large number of Ringier editors who mingled with the people yesterday with friendly smiles. After all, their presence could only mean one thing: they wanted to make their mark. This was probably also in the hope of snatching one or two advertising contracts from the orange giant. Especially since Migros had already saved Ringier a painful 20 million francs in advertising money.
(Text and photos: Adriana Zilic)

Oskar Sager (l.), Head of Marketing Migros-Genossenschafts-Bund (MGB), Ralph Büchi, President Axel Springer Switzerland.

Herbert Bolliger, MGB CEO, Dominique von Matt, co-owner of JvM/Limmat, Ralph Büchi, and Kurt Schaad, Editor-in-Chief of Eco (from left).

Monica Glisenti (l.), Head of Communications MGB, Andrea Schlenker, Head of PR MGB.

Susanna Heim, Limmatdruck, with Patrik Müller, Editor-in-Chief Sonntag.

Sven Guggenheim, Marketing/Communications MGB, Stefania Rosati, Limmatdruck, Chiara Dörrer, Head of Online Editorial MGB (from left).

Hans Schneeberger, Editor-in-Chief of Migros Magazine, Barbara Salm, Head of Communications of the Directorate of Culture and Social Affairs MGB, Medard Meier, Gisler.Meier.Repele.Z'Graggen (from left).

Andi Huggel (l.), Publishing Director Seasonal Cuisine, with Martin Tamas, Head of Advertising Market Magazines Schweizer Illustrierte.

Claude Hauser (l.), Chairman MGB, and Fredy Collioud, Publicis advertising agency.

Christine Kunovits (l.), Editor-in-Chief Seasonal Cuisine, with Janine Urech, Deputy Editor-in-Chief Annabelle.

To coincide with the launch of the new Migros umbrella brand campaign, the agency responsible, Jung von Matt/Limmat, carried out a guerrilla campaign on Tuesday: In 57 Swiss municipalities that have an M in their name and where there is also a Migros store, the M on the town sign was replaced by an orange M. Over a million apples were also distributed to customers in these towns, as well as in all Migros branches in Switzerland.
According to Migros, the aim of the campaign is to surprise the public and draw attention to the new TV commercials, posters and advertisements. The campaign is limited to one day. Although Migros states that safety is the top priority and that the legibility of the signs is absolutely guaranteed, the matter could still have some legal repercussions due to vandalism. On verra.

The agency at the airport was commissioned by the newly founded company Zuhause to develop the brand. The company, which operates throughout Switzerland and is based in eastern Switzerland, specializes in the construction of condominiums and condominiums. The first measures will be seen shortly, as the Altenrhein agency writes on Tuesday.

The nominations have been announced for the prestigious One Show creative awards, which will be presented in New York in early May. Across all categories, a total of 22 entries from Swiss agencies are listed in the “First Cut” and on the finalists’ list. Advico Young & Rubicam received the most nominations (5), followed by Walker (4). Several agencies were nominated twice.

First Cut
Category: Newspaper – Full Page or Spread – Campaign
Advico Young & Rubicam For the Sonntagszeitung: The Insight Story
Category: Magazines – Black and White: Full Page or Spread – Campaign
Jung von Matt/Limmat for Mercedes-Benz Switzerland: Palindromes
Category: Magazines – Color: Full Page or Spread – Campaign
Krieg, Schlupp, Bürge / Springer & Jacoby For Finger Magazine: Finger Statistics
Category: Outdoor – Singles
Spillmann/Felser/Leo Burnett For SMP/Butter: Holed slice
Draftfcb/Lowe Group For BMW: MINI: Breaking Parachute 2
Category: Outdoor – Campaign
Advico Y&R Zurich for That Suits: That Suits
Advico Y&R Zurich For the Sonntagszeitung: The Insight Story
JWT+Hostettler+Fabrikant For Cleandent: Cleandent Removes What Shouldn't Be There
Publicis Zurich For Xeroprint: Xeroprint
Category: Trade – Full Page or Spread – Campaign
Scholz & Friends Zurich For Boxi Portable Toilet: Relief
Category: P.O.P. and In-Store – Single
Krieg, Schlupp, Bürge/Springer & Jacoby for AXA Winterthur Insurance: Crashed Cars
Category: P.O.P. and In-Store – Single
Call Lanz For Fashion Outlet: Farmers Wife
Walker for Kein & Aber: Love Scheme
Category: Public Service – Newspaper or Magazine – Campaign
Jung von Matt/Limmat for the Prostate Cancer Foundation: Get Undressed
Category: Public Service – Television – Single
Walker for Amnesty International: Cattle Market
Category: Television – Under $80K Budget – Single
Advico Young & Rubicam For the Sunday newspaper: Bush
Category: Cinema – Single – Maximum 3 minutes
Advico Young & Rubicam For the Sonntags Zeitung: Bush
Category: Innovative Media – Campaign
Walker For Amnesty International: eBay Attack

Interactive
Category: Online Branded Content – Single
Publicis Zurich for Chocolat Frey: The Unicorn
Category: Public Service – Online Branded Content
Walker For Amnesty International: eBay Attack

Design
Category: Product Design – Campaign
Rod Communication Zurich for Denner: Primess
Category: Direct Mail – Campaign
Call Lanz For Freelancerportal.ch: Bad news—you’ve won a pitch

Advertising expenditure will fall by seven percent worldwide in 2009. This is according to a report published on Tuesday by the global media agency Zenith Optimedia. Advertising investments worldwide are expected to fall to a total of 453 billion dollars. An opposing trend is forecast for the Internet, but the agency also expects growth there to slow considerably. Advertising budgets are continuously shifting towards online relations. Budgets will grow by an average of 8.6 percent. In 2008, advertising managers were still enjoying growth of over 20 percent.
Television remains the dominant medium, although advertising revenues in the TV industry will fall by an estimated 5.5% in 2009. In relation to the other market segments, the TV market share is growing by 0.5 percent and is expected to reach 38.6 percent in 2009. Newspapers are successively confronted with declining revenues, the report continues. Due to the economic crisis, the media agency has had to revise its December 2008 forecasts significantly downwards. In December, the experts expected advertising revenues to fall by just 0.2 percent.

Europe hardest hit
The sharpest declines are expected in Central and Eastern Europe. North America, by far the largest advertising market, is expected to shrink by 8.3% in 2009. Last year, Zenith Optimedia was still assuming that the contraction of the advertising market could be neutralized by strong growth in the emerging markets. According to the latest publication, however, stagnation is now to be expected in the emerging markets.
Retail and insurance companies will continue to advertise their products at the same level. The automotive and aviation industries are among the problem children, the report continues. In the event of adequate crisis management and a sensible government debt policy, a recovery of the markets is realistic for 2010 and 2011. However, the growth rates have been revised downwards significantly.