The name Leica stands for cameras in which nothing is too much and the really important things are of good quality. The lens of the Leica D-Lux 4 is an example of this: it has a leading light intensity in the digital compact camera segment. Accordingly, AY&R was looking for the simplest possible implementation for this lens feature, according to a press release from the agency. Communication takes place on illuminated posters in the regular network. This allows viewers to experience the benefits of a fast lens in low light conditions for themselves: The posters show the actual surroundings of the location, but are significantly brighter due to the poster lighting.
The expansion of the multi-award-winning Zoom campaign is just as reduced. Instead of zoom power, the message is now detail fidelity. The driving force behind this is the Leica S2, which at 37.5 million pixels has the highest resolution ever achieved in the digital 35 mm camera category. With the new poster motifs, enlarged details that are usually seen in camera tests in photo magazines suddenly become visible in real life. And, of course, razor sharp.
Responsible at Leica Camera AG, Nidau: Oliver Bachmann (Head of Marketing & Sales). Responsible at AY&R: Philipp Skrabal, Markus Gut (overall responsibility), Christian Bobst (CD), Johannes Raggio (text), Lukas Wietlisbach (art director), Luca Schneider (graphics/photography) Sandro Breu (consulting), Reprotechnik Kloten AG (lithography and printing).

Chief Financial Officer (CFO) Rinaldo Poltera has been appointed to the Wirz Group Executive Board with immediate effect. In this new role, he will continue to perform the function of CFO both at Wirz Partner Holding and at management level in the individual operating companies of the Wirz Group, as detailed in a press release issued on Thursday. At the same time, he will be responsible as Managing Director of Wirz Services. Poltera joined the Wirz Group in 2002 as Head of Finance and took on the role of CFO in 2007. Previously, the business economist FH was a trustee at Informactions AG and Financial Officer of the Euro RSCG Group Switzerland.

The Best of Corporate Publishing awards were presented in Berlin on Wednesday evening. The Basel West agency won two silver awards at the same time: for the member magazine Twen of the youth card Euro<26 in der kategorie b2c nonprofit und für das kundenmagazin slide von hawa sparte b2b industrie.
Responsible at Basel West Corporate Communications: Albin Kirchhofer (Consulting), Stephan Lichtenhahn (Editorial), Thomas Aerni (Editorial Design). Photography: Frédéric Giger. Responsible at Euro<26 Swiss Youth Card, Bern: Ursula & Jörg Huggenberger. Responsible at Hawa, Mettmenstetten: Rolf Arnold, Doris Hug, Anke Deutschebaur.

From next Wednesday, the Swiss television landscape will have one more channel: Swiss Sports Television SFF will go on air at 12 noon. Those responsible promise a full program that will cover sport in its entirety. SSF's declared aim is to become a platform for national and regional sporting activities in every conceivable discipline, from fistball and beach volleyball to car racing, crossbow shooting and the Football Challenge League.
The aim is not just to broadcast competitions, but to show sport in all its breadth and importance, SSF Chairman of the Board Peter Weigelt told the media on Thursday, according to SDA. "For us, this also includes popular sporting events and health aspects." The SSF makers are not newcomers: over the past 18 months, they have completed a test run on the private channel StarTV, during which they broadcast a total of 250 sports programs, including the Football Challenge League matches, which were broadcast on Monday evenings.
"It doesn't always have to be football"
So far, SSF has signed contracts with over 40 Swiss sports associations to contribute half of the production costs. "In return, we are given the opportunity to raise awareness of our sport every week," said Christian Bigler, Director of Swiss Volley. They are very happy to have this opportunity. Other broadcasters are closed to a B sport like volleyball, as they mainly report on the top disciplines. "But it doesn't always have to be football," said Bigler.
The face of the station will be presenter Claudia Lässer, who is also responsible for the program. Weigelt said that Lässer will try to improve the somewhat modest 30 percent share of female viewers in the program design. Lässer also wants to bring a female perspective to the football talk show "Kick-it!". Together with ex-footballer Jörg Stiel, she will be taking footballers and officials to task for an hour. Finally, the "Healthy Sports Magazine" in collaboration with a private clinic in Zurich will focus on health and prevention.
It deliberately avoids scandals such as doping in cycling or violent football fans.
Full program from autumn
It will start on July 1 with a program that is still largely based on reruns and purchased programs. By the start of the indoor sports championships in the fall, however, SSF will be expanded into a full program, said Weigelt. The channel will be broadcast on the former site of the German sports television channel DSF, which will be shut down shortly before the SSF launch. In February 2009, the Federal Office of Communications OFCOM decided that Cablecom must broadcast the new channel for at least three years in the analog service. SSF will also be broadcast via other channels, such as the Graubünden cable network Telerätia, via Cablecom's basic digital service, via BluewinTV and via InternetTV.ch.
As far as advertising revenue is concerned, SSF is still hoping for a few more solvent customers and sponsorship partners. "It's difficult to generate advertising money at the moment," said Weigelt. However, the SSF will prove to advertisers that it has a lot of potential.

Italian Prime Minister Silvio Berlusconi's request to entrepreneurs to stop placing advertisements in the newspaper La Repubblica has had legal repercussions. The parent company L'Espresso wants to take legal action against Berlusconi, as reported by SDA on Thursday. The group's lawyers have already been called in, L'Espresso announced on Wednesday. As a result, the media group's shares rose by almost nine percent on the Milan stock exchange.
La Repubblica has played a significant role in the recent revelations about Berlusconi's private life. At a meeting with young entrepreneurs in Liguria almost two weeks ago, the head of government suggested an advertising boycott against the country's second-largest newspaper, which he accused of anti-government activities. Meanwhile, the 72-year-old head of government reacted calmly to the threat of legal action from the parent company. "They are not afraid of making fools of themselves," he said. He reiterated that "you have to be masochistic to entrust your advertising to media that talk about a crisis until they themselves become a crisis factor."
In his office as Prime Minister, Berlusconi is protected from prosecution thanks to a new law.

The long-established Bernese company Utzenstorf Papier has new owners. It will be taken over by two of the company's managers with the support of an investor. The managers are the previous managing director and the plant manager, as the new managing director Stefan Endras said on Thursday on request. The investor is a Swiss private individual with close ties to the region who does not wish to be named.
The price paid to the former parent company, the Finnish company Myllykoski, is not known. The reorientation of the Finnish company led to the sale of Utzenstorf Papier with its paper mill and waste paper plant. The company employs 280 people.

Switzerland wins two more awards at the international advertising festival in Cannes. The agencies Jung von Matt/Limmat and Ruf Lanz were each honored with a bronze lion. In the "Press" category, Jung vom Matt/Limmat was able to impress with its three subjects for the Prostate Cancer Research Foundation. Ruf Lanz scored in the "Design" category with the "Small Printed Design" subjects for the lawyer Ion Eglin.

Basel-based agency Kreisvier Communications has packed a sports bag for IT solutions and services provider Trivadis. The mailing for the technical information seminars "TechnoCircles" was designed in the style of an iconic retro sports bag and is intended to encourage IT specialists from Germany and Switzerland to get fit for the future of IT.
Responsible at Trivadis: Eva Dziurzynski (Marketing Communications). Responsible at Kreisvier: Christian Jost-Cellarius (Head of Consulting), Angela Stubauer (Consulting), Sven Kahler (Art Direction), Svenia Ruch (Graphics), Sara Steinmann (Text).

The Euro RSCG posters for the Zurich Chamber Orchestra were awarded two Bronze Lions by the Cannes jury. The campaign's communicative vehicle is the basic idea of "Great Emotions", which, according to the agency, is based on the realization that classical music encompasses a wider emotional spectrum than any other musical genre.
Responsible at the Zurich Chamber Orchestra: Michael Bühler (overall responsibility), Carola Fischer (PR). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Rob Hartmann, Isabelle Bühler (AD), Andrea Ulrich, Nadja Stadelmann (illustration), Anna Colby (art buying), Walter Tagliaferri, Cornelia Dürst (consulting), Frank Bodin (overall responsibility).

The Swiss Press Council criticizes the reporting of numerous media on the Lucie homicide. It was disproportionate to publish the name of the perpetrator and his picture, said Press Council President Dominique von Burg in Zurich on Wednesday.
After the 16-year-old au pair girl Lucie was killed in early March, the media reported extensively. After the Aargau cantonal police announced the full name and photo of the perpetrator at a media conference broadcast directly by Swiss television on March 12, a majority of the Swiss media also gave the full name of the perpetrator and published the photo. Some media then switched back to anonymized reporting, but did not always follow through. Still other media, such as Le Temps, La Liberté, Der Bund and Swiss Radio DRS, consistently refrained from naming the perpetrator. The Swiss Dispatch Agency also anonymized its reporting in accordance with its internal guidelines in all services and languages.
However, refraining from publishing names and photos would have been the appropriate way of reporting, Press Council President Dominique von Burg told the media in Zurich on Monday. Regardless of the heinousness of an act, a suspected perpetrator and his indirectly affected relatives also have a right to the protection of their privacy. The interest in finding further victims of the perpetrator does not change anything. A publication of name and photo is only justified if there is imminent danger, for example because the suspect is on the run.
It is understandable to a certain extent that numerous media spontaneously published names and pictures after the Aargau police had called for witnesses, the press council states in its statement. Nevertheless
Rather, journalists are expected to think independently about professional ethics in such situations. Even economically difficult times, job cuts in the media and the pressure of online media should not lead to professional ethical reflections being put on the back burner.
Radio, TV and online services required
Radio and TV stations as well as online services are particularly challenged. They would have to take appropriate precautions if sensitive information was communicated at a media conference that they broadcast uncut. In addition, the one-time publication of name and image by the cantonal police does not make the perpetrator so generally known that this would result in
anonymous reporting would become pointless. And even if an editorial department comes to the conclusion that publication of name and picture is justified, proportionality must be maintained. The release by the authorities must not be abused to make a
to put the alleged perpetrators in the media pillory.

The newly created Swiss Marketing Award honors the best young marketing specialists in Switzerland. The winner is Zurich marketing specialist Stefanie Brauchli, who came top of the 522 new marketing specialists with a federal certificate with an average grade of 5.4. According to the press portal, the professional examinations are organized by the Examination Board on behalf of the Federal Office for Professional Education and Technology (OPET) and conducted by Swiss Marketing. The sponsors are the industry associations GfM, KV Schweiz, Schweizer Direktmarketing Verband and Swiss Marketing. From the fall, Swiss marketing specialists will be able to obtain European certification.
Almost 1000 people from all parts of the country attended the national graduation ceremony for new marketing specialists last Saturday in the Kursaal in Bern. The 9 best graduates from a total of 522 new marketing specialists were presented with the Swiss Marketing Award for the first time last Saturday.
The Swiss Marketing Award will be presented annually to new marketing professionals in Switzerland.
Starting this fall, the industry association Swiss Marketing, on behalf of the European Marketing Confederation (EMC) in Switzerland, is expected to award the exclusive European
Union recognized certification documents. This facilitates access to the European labor market for Swiss professionals. Swiss marketing specialists who obtain European certification from Swiss Marketing are entitled to use the job title Junior Marketing Manager.

The Biel-based Gassmann publishing house will be marketing its daily newspapers Bieler Tagblatt and Journal du Jura itself from next year. This also applies to two advertising combos in the Jura and the title Le Progrès Courrier. Gassmann hopes that this will bring it closer to its customers.
The expiring contract with the Swiss print marketer Publicitas was terminated at the end of the year, said Marcel Geissbühler, Head of Media at Gassmann-Verlag, on Wednesday. He was adding to a statement from the company.
However, Gassmann-Verlag will continue its collaboration with Publicitas with regard to Romandie-Combi and the ARC Presse combination. In order to be able to market its own products without intermediaries, Gassmann-Verlag is setting up a new subsidiary, Gassmann Media. According to Geissbühler, five to ten jobs will be created for this purpose.
The subsidiary also receives a mandate for marketing the Bern newspaper pool. This concerns the entire Berner Zeitung, Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote editions.