Radio Zürisee is upgrading its technical equipment. The private radio station's new broadcasting bus is equipped with the latest digital technology, which can be completely dismantled and installed at the desired location within a very short space of time when used outdoors. Broadcasts can also be made directly from the studio bus. The new vehicle in the station's typical yellow and blue colors will be used for the first time at the "Sound of Glarus" open-air festival in Glarus on August 22.

Jasmina Ritz took up her position as Head of Location Promotion in Dietikon in mid-August. In this role, she is responsible for town marketing and business promotion. The 34-year-old was most recently responsible for communications for the 100th anniversary of Elektrizitätswerke des Kantons Zürich (EKZ). Prior to that, she was media spokesperson for the Credit Suisse Expo.02 project. Ritz is a graduate of the MAS in Communication Management and Leadership at the Zurich University of Applied Sciences ZHAW.

Volkswagen will be the presenting sponsor of the Swiss Football Cup for the 2009/2010 and 2010/2011 seasons. VW is thus continuing its international sponsorship strategy in Switzerland. The name "Swiss Cup" will be retained. The partnership focuses on the Blue Motion sustainability initiative. Under the name "Blue Motion Technologies", Volkswagen bundles environmental technologies that reduce fuel consumption and CO2 emissions. This label is to be further publicized with the football commitment. Volkswagen is also using the Swiss Cup as a platform for Volkswagen dealers to present and position themselves regionally.

(Caption from left to right: Peter Gilliéron (Swiss Football Association SFV), Domenico Gaito (Head of Brand VW), Robert Breiter (SFV). Picture: VW / AMAG Automobil- und Motoren).

Spinas Gemperle has created a new campaign for Greenpeace consisting of advertisements and a TV commercial. The environmental protection organization wants to raise awareness of the dramatic nature of climate change among a broad audience and gain new supporters for its work. According to the posters, the climate is changing much faster than previously assumed. The TV spot symbolizes the connection between climate change and the loss of habitat for humans and animals. In the commercial, the viewer is shown what appears to be an iceberg floating alone on the open sea. When they dive into the water, they realize that it is not an iceberg, but the lifeless body of a polar bear.

> To the spot

Responsible at Greenpeace Switzerland: Marc Birbaum (Head of Fundraising), Katja Nispel (Project Management). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (Text), Fabienne Widmer (Consultant), Alexander Meier (Director), Vladimir Jankijevic (Technical Director Elefant Studios).

Swiss Post has launched an interactive glossary with over 500 important technical terms relating to direct marketing. The free "Direct Glossary" is aimed at specialists and anyone interested in direct marketing. The tool makes it possible to quickly search for terms, comment on them and recommend them to others. Users can add missing terms or complete incomplete entries. On the platform Post.ch/directpoint you will also find numerous practical aids, planning tools and learning opportunities for successful direct marketing.

The advertising agency GGK was commissioned by Roviwa to design an advertisement to attract new customers and raise the profile of the asset management company. The client's specifications were obviously impossible for the agency to meet: everything at once, no chatter, decent, serious and very human. The advertisers therefore inform in the ad - in the style of a newspaper article - about the "impossible task" and refer to the client.

Responsible at Roviwa Asset Management: Andreas Meier. Responsible at GGK: Oliver Kindhauser, Christoph Knuchel, Bruno Züttel.

The text for the ad:
When it comes to advertising for asset management, the task for agencies is obviously unattainable.
The advertising agency was tasked with acquiring new customers for an asset manager via an advertisement.
To sharpen its profile, praise its good performance and focus on customer benefits.
So everything at once.
Please do not do this at the expense of our banks, competitors, finance ministers or bad
performances. Pessimistic economic scenarios and references to difficult times are not appropriate.
So without chatter.
The target group is wealthy people who are simply disappointed with their investment advisors. They feel
simply not looked after as it should be - which would be the minimum.
So please do it properly.
The tone should not be ingratiating, by no means arrogant and already
not at all non-promotional. The appearance should be much more open and trustworthy
to convey security and fairness.
So quite serious.
The owner of the asset management company has been in the business for over 20 years and has gained the trust of his clients over this time.
by many clients, not least thanks to his correct and conscientious manner. He can do "nothing better than anyone else", but he simply does more for his clients. He is not under any bonus pressure, so he does not have to sell his own investment products. And he prefers to work for clients he has gotten to know personally.
So very human.
The advertising agency GGK is overwhelmed by these specifications and refrains from decorating the entire site with nice
arguments and meaningless pictures. She prefers to refer you to the person responsible.
So please:
Andreas Meier, Tel. 043 817 63 53.

The American media group News Corp has announced that the free newspaper The London Paper, which was founded in 2006, is about to be closed down in order to save costs and to shift its focus to the internet business, according to an article in the FAZ. Media mogul Rupert Murdoch is clearly serious about making money from journalistic content in the future. The development of the business has fallen short of expectations, Murdoch's son James, CEO for Europe and Asia, explains the decision. Last year, the paper posted a pre-tax loss of almost 13 million pounds, according to Nzz.ch. The last edition will be published on September 18, 2009. In addition to local news, the Abendzeitung mainly covers sports and celebrity topics.

Südostschweiz Print, the printing division of Südostschweiz Presse und Print AG, is investing in the Chur site and purchasing two new printing presses for the 70 x 100 centimeter printing format - a 5-color and a 4-color offset press. Both machines are equipped with dispol coating units and will be put into operation in the first quarter of next year.
In addition to the Chur site, printing services in Davos, St. Moritz and Glarus are to be developed as special sub-centers for small offset and digital printing. Südostschweiz believes in the future of the printing industry despite difficult market conditions and the economic crisis, the company writes in a press release.

Primus Verlag is launching "Cruisetip - Das Magazin für Schiffsreisen", a magazine for end consumers dedicated to the world of cruises and river cruises. The magazine, which will be published for the first time at the end of December, reports on cruise and river cruise operators and their ships as well as on the associated lifestyle with reports on fashion, accessories, beauty and gadgets. Houseboat and sailing vacations as well as ferry travel will also be covered. A service section is also planned.
The magazine will be published with a circulation of 20,000 copies. It will reach detached and semi-detached houses in the Zurich, Basel and Berne area by promo mail. Beat Eichenberger is editor-in-chief, while the Travel Media team is responsible for sales and marketing.

Matter & Gretener and Richterich & Partner are now in charge of communications for the Swiss Cup sports event taking place on November 1, 2009 in the Hallenstadion Zurich. Matter & Gretener is responsible for the image and advertising and Richterich & Partner for media relations and content.

Time Warner and You Tube are expanding their partnership. In future, the Google video portal will also show clips from CNN and TNT, among others. According to media reports, the clips from various series, reports and information programs will also be available outside the USA. YouTube is thus taking a further step towards professional content.

The Group for a Switzerland without an Army (Gsoa) accuses the Swiss PR agency Farner of spying on its referendum campaign for an arms export ban. Farner and the alleged informant deny this. According to SDA, the Gsoa told media representatives in Bern on Thursday that an alleged informant from the agency took part in an event organized by their organization in June. The voting campaign for the popular initiative "for a ban on the export of war material", which will be put to the vote on November 29, was prepared there. She claimed to be a political science student looking for material for a seminar paper. In reality, however, she was working as a freelancer for the Farner agency, which works for the arms industry, and had gathered information about the GsoA's campaign strategy, as GSoA Secretary Tom Cassee explained.
The Gsoa criticized the procedure and submitted a protest note to the agency on Thursday. In it, it demands, among other things, information about the material collected and its possible dissemination, the return of a "fraudulent folder" containing confidential campaign material as well as information about the background to the alleged spying. The Gsoa is also calling on the arms industry to withdraw the mandate for the voting campaign from the Farner agency. It is also demanding transparency with regard to the financing of the counter-campaign and the disclosure of all information collected about the Gsoa, its activists and its referendum campaign.
The alleged informant denied to the weekly newspaper that she had spied on Gsoa on behalf of Farner. According to Gsoa and WOZ, the Farner agency also denied having given such an order.