Schneiter Meier Külling Develops New Organic Line for Migros

Following its packaging designs for M-Budget, Migros Séléction, and M-Classic, schneiter meier külling is developing Migros’ new organic line. The agency is responsible for designing the labels and outer packaging, as well as for implementing the new organic line.

Following its packaging designs for M-Budget, Migros Séléction, and M-Classic, schneiter meier külling is now developing Migros’ new organic line. The agency is responsible for the design of the label and outer packaging, as well as the implementation of the new organic line. Based on initial market research results, production of several hundred packaging designs has now begun. The first new organic packaging designs will hit the shelves in October.
Schneiter meier külling is a Swiss center of excellence for branding and corporate communications. In the areas of corporate identity, packaging design, annual reports, and corporate publishing, schneiter meier külling supports its clients with design and consulting solutions.
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Hesskiss: E-bill as easy as a kick in the pants

The Zurich-based agency Hesskiss responded with a banner to the confession made yesterday by Swiss national soccer team star and Basel returnee Alex Frei on Blick Online, in which he admitted that he doesn't understand online banking.

The Zurich agency Hesskiss has responded to the confession of soccer team star and Basel returnee Alex Frei yesterday on Blick Online that he doesn't understand e-banking with a banner. The agency partner of e-bill developed a banner in the new look of e-bill. It explains to the kicker that the modern way of receiving and paying bills is as easy as a spit kick.
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NZZ publishes political report online

The Neue Zürcher Zeitung's website and the Polit-Report project have agreed to collaborate. Under this agreement, the special section—which is based on Cognita's Blue-Report media monitoring service—will provide the NZZ's online journalists with up-to-date political information.

The online site of the Neue Zürcher Zeitung and the Polit-Report project have agreed to work together. The special site, which is based on Cognita's media monitoring Blue-Report, will provide the NZZ's online journalists with up-to-date information on politics. Polit-Report provides daily analyses and statistics on the media coverage of politicians and political topics, as Kleinreport.ch writes on Tuesday. According to an NZZ press release, NZZ Online is now making the Polit-Report analyses available to its readers.

www.nzz.ch
www.politreport.ch
www.kleinreport.ch

Last but not least: Federal Council against free party ads on radio and television

The Federal Council is opposing a project by the National Council's Political Institutions Committee (SPK). This provided for parties and committees to be allowed to advertise free of charge on radio and television before federal votes.

The Federal Council is opposing a project by the National Council's Political Institutions Committee (SPK). This envisaged that parties and committees would be allowed to advertise free of charge on radio and television before federal votes. According to the SDA, the concerns of the national government are constitutional and political. The interference in the freedom of broadcasters is not suitable for promoting political parties. In addition, the plan contradicts the decision of the councils to maintain the ban on religious and political advertising in the Radio and Television Act.
According to the Federal Council, SBB has offered the political parties the option of displaying a joint poster with a slogan on the proposals in the larger stations before referendums. However, the parties have never made use of this offer.
The SPK would like to bring more fairness to the referendum campaign with the free advertisements from the parties and the referendum and initiative committees. The Commission must now decide whether and in what form it wants to submit the legislative amendments to the plenary. Otherwise, we can only guess how long the Swiss parties will wait to come up with an alternative to Teleblocher.

www.sda.ch

Daniel Sommer becomes Head of Publicitas Publimag

Daniel Sommer has been appointed the new head of Publicitas Publimag. The publishing expert will succeed Darko Pani?.

Daniel Sommer is taking over the management of Publicitas Publimag. The publishing specialist will succeed Darko Pani?, who has headed the P branch in Liestal since 2008. From September 1, 2009, he will move to the Publicitas marketing unit for consumer, trade and specialty press as Managing Director. Daniel Weick, branch manager of Publicitas Basel, will also take over the management of the Liestal site on September 1.
Daniel Sommer started his career at Publicitas in 1979 as assistant to the Head of Marketing. Since then, he has held various positions at P. Sommer was also instrumental in setting up the "Publishing Directorate" division, according to a press release from P. After working for various publishing houses as a member of company management for over 12 years, Daniel Sommer returned to Publicitas in February 2008 as Branch Manager Liestal.

www.publicitas.ch

The Trivadis training catalog from Kreisvier

Following a competition presentation, Basel-based advertising agency Kreisvier has been awarded the contract to design the Trivadis training catalog. The catalog will be published in September.

Following a competitive presentation, Basel-based advertising agency Kreisvier has been awarded the contract to design the Trivadis training catalog. Trivadis thus also promoted the agency to lead agency for the IT business service provider. The catalog will be published in September.

www.kreisvier.ch

Strategic cooperation between Linkgroup and Syntax

Syntax Übersetzungen, a Swiss company specializing in integrated foreign language management, and Linkgroup, a company specializing in print and electronic media, have begun working more closely together as part of a strategic partnership. The goal of this collaboration is to provide seamless processes for the production of multilingual corporate and financial publications.

Syntax Translations, the Swiss company for integrated foreign language management, and Linkgroup, a print and electronic media company, have entered into a strategic partnership to work more closely together. The aim of this cooperation is to provide seamless processes for the production of multilingual corporate and financial publications, Linkgroup writes in a press release. Both nationally and internationally active companies usually produce their publications - from image brochures and marketing information to quarterly and annual reports - in several languages. Integrated translation workflows are designed to eliminate media disruptions and reduce interfaces to a minimum.
Syntax Translations was founded 25 years ago and is now a competence center for integrated foreign language management. The owner-managed company has 16 permanent employees and works with more than 350 freelancers and around 40 translation companies worldwide.
Visiolink and Iconlink, both Linkgroup companies, produce printed and electronic media and specialize in financial and corporate publications as well as IT-supported, web-based publication systems. The group, which is also owner-managed and employs around 80 people, works for companies in Switzerland and abroad

www.linkgroup.ch

Ten years of screen-up

The Swiss TV industry event is celebrating an anniversary this year. For the tenth time, TV marketers, station managers and advertisers from all over Switzerland are meeting to find out about the programs of tomorrow and to discuss the future of the television market and its challenges and opportunities.

The Swiss TV industry event is celebrating an anniversary this year. For the tenth time, TV marketers, station managers and advertisers from all over Switzerland are meeting to find out about the programs of tomorrow and to discuss the future of the television market and its challenges and opportunities.
The hosts are: Publicitas Cinecom & Media, Publisuisse SA, IP Multimedia (Switzerland) and SevenOne Media (Switzerland). The event will take place on September 29 at the Kaufleuten in Zurich. The broadcasters' screenings will be followed by a congress section, which in turn will lead into an evening program with a live act (Myron and Jennifer Kae) and a party. The day will be hosted by Tamara Cantieni.
The press documents will be available from September 29, 2009 on www.screen-up.ch be accessible.

Continue reading on the go: Mediaforum.ch launches iPhone application

The industry portal Mediaforum.ch has released a free iPhone app and brought its weekly press digest to Apple's smartphone. This comprehensive industry service provides an overview and guidance by organizing news briefs, specialized articles, media journalism pieces, and selected blogs into thematic categories based on relevance and quality.

The industry portal Mediaforum.ch has published a free iPhone application and ported its weekly press review to Apple's smartphone. The comprehensive industry service provides an overview and orientation by thematically summarizing short news items, specialist articles, media journalistic articles and selected blogs according to relevance and quality. The mobile application also includes the online job market of the sister portal Medienjobs.ch, with keyword searches or sorted by topicality and professional groups.
The service is aimed at specialists and managers from the fields of media, communication, advertising/marketing, printing, packaging and advertising technology. The free iPhone app can be downloaded from the iTunes Store with the keyword "mediaforum".
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For more information www.mediaforum.ch/pressespiegel

Observer: Nominees for Prix Courage 2009 have been determined

The seven nominees for the *Beobachter*’s Prix Courage have been announced. A jury led by author Franz Hohler will now select the winner. *Beobachter* readers will decide who receives the People’s Choice Award in the coming weeks.

The seven nominees for the Observer's Prix Courage have been determined. They come from different regions of Switzerland, two of them from French-speaking Switzerland. A jury headed by the writer Franz Hohler will now choose the winner. The Beobachter readers will decide who receives the audience award in the coming weeks. The prizes will be awarded by the Beobachter on Friday, September 11, at the Zunfthaus zum Rüden in Zurich.
The Beobachter has taken the nomination of this year's possible Prix Courage award winners as an opportunity to dedicate a separate cover page to each of the seven everyday heroes, as they are presented in the current issue. Now the current issue appears with seven different covers. For this purpose, 45,000 copies of the total print run of over 300,000 were printed with each portrait.
The following candidates have been nominated for the Prix Courage, worth 25,000 Swiss francs, and the Audience Award, worth 10,000 Swiss francs:
- Nathalie Mack, 8400 Winterthur. Without hesitation, the 23-year-old rushed to the aid of a young woman who had been attacked by a man. The trainee nurse courageously beat the perpetrator into flight and contributed to the fact that he could be caught shortly afterwards.
- Damiano Saitta, 4533 Riedholz SO. The athletic 14-year-old jumped into the raging river Aare on a beautiful June day and saved a girl from drowning. The mother of the 10-year-old had previously tried in vain to pull her child out of the water.
- Marisa Pralong (43), 1201 Geneva. The former Manor saleswoman campaigned against a further extension of store opening hours during the Christmas season and reported to the press about working conditions at the department store. She was therefore dismissed.
- Zoran Vasic (36), 8600 Dübendorf. The father of two and automation specialist rescued an accident victim from a burning car on the A1 shortly before Winterthur. In doing so, he put himself in acute danger and suffered cuts to his hands.
- Bettina Ecklin, 8708 Männedorf. The lawyer and ex-employee at the Office for Economy and Labor of the Canton of Zurich (AWA) investigated the suspicion that former Schauspielhaus director Matthias Hartmann was employing his nanny illegally. She filed a report for moonlighting. When the highest authorities intervened in favor of Hartmann, she filed criminal charges against the management of the AWA and quit her job.
- Marie-Rose Genoud, 1950 Sion. The 70-year-old nun, who lives in the monastery of Sion, fought for more than ten years against the officialdom of the Valais, which unjustly took money from asylum seekers. She went all the way to the Federal Supreme Court and in 2008 she got justice.
- Calista Gabriela Fischer, 8057 Zurich. The 46-year-old Lehmann victim founded a self-help group, even though she feared being sued by Credit Suisse. Together with other victims, she fought for compensation from the big bank.
Images and detailed portraits of the nominees are available at www.beobachter.ch/medien (Photos: Christian Schnur/Beobachter).
The Observer's Prix Courage has been awarded since 1997. It honors particularly characterful and courageous women and men who courageously intervene in cases of misconduct and assaults, who accept their own risks or disadvantages in order to rush to people's aid, or who selflessly stand up for an open, solidary and just Switzerland - the "heroines" and "heroes" of everyday life. The Prix Courage consists of a jury prize and an audience prize.

www.beobachter.ch

Energy campaign attracts attention in Germany

Unfair Competition – Anti-Semitism: Roger Schawinski Sues Ringier. That was the headline in Tuesday’s edition of the FAZ. An advertising email campaign launched by Radio Energy has crossed the Swiss border into the media landscape and is now attracting attention in Germany as well.

Unfair competition - anti-Semitism: Roger Schawinski sues Ringier. These were the headlines of the FAZ newspaper on Tuesday. An advertising mailing launched by Radio Energy has reached the Swiss border of the media landscape and is now also attracting attention in Germany. The cartoon and campaign should cause a scandal in Switzerland, as the Borer affair once did, the FAZ is convinced. The Ringier broadcaster exaggerated its advertising brochure "Why pay more" with the illustration of a super-rich, money-grubbing Schawinski. The Swiss public is not very sensitive when it comes to anti-Semitism. The complaint will not be about anti-Semitism, but about unfair competition, Schawinski told the FAZ. Two representatives of the company's top management told the FAZ that they would not apologize to Schawinski and were calm about the lawsuit.
The Frankfurter Allgemeine Zeitung sees the mailing as an own goal. The pending appeal decision, with which an FM frequency is still to be fought for, has no political chance from now on.

www.faz.net

Job market for communications professionals: more PR, less journalism

Despite the crisis in the industry, career opportunities for trained communication and media specialists remain intact - but not in the traditional media. This is the result of an expert survey conducted by media consultancy Publicom.

Despite the crisis in the industry, career opportunities for trained communication and media specialists remain intact - but not in the traditional media. This is the result of an expert survey conducted by media consultancy Publicom.
Since the Internet hype, universities and universities of applied sciences have been massively expanding their training capacities in communication and media studies, and more and more graduates are entering the markets. On the other hand, the media industry is in a deep crisis. Will we have to expect a flood of unemployed communication scientists in the future? Not at all, the majority of the DELPHinarium expert panel is convinced. Career opportunities are still intact. Although the job market will deteriorate in the short term, communication and media are still growth markets. In addition, communications specialists are versatile and, according to the experts, can easily find work in other sectors.
However, the outlook is far from rosy for all communication professions. According to experts, there is little demand for journalism in traditional media, but also for traditional advertising professions. The prospects for print journalism are very bleak. In contrast, the new digital media and public relations in particular offer the best career opportunities for newly qualified communication and media scientists.
Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts under the name DELPHInarium. Over forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications take part in the panel.
Detailed report under www.publicom.ch or

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