According to a recent study, over 20 percent of online advertising now takes place on online social networks such as Facebook or Myspace. This means that portals with so-called "user-generated content" are becoming increasingly strong competitors for established online companies such as Yahoo. Facebook is one of the most frequently visited sites in the world - and contrary to the prophecies of doom of some experts, it is also popular with advertisers, writes Handelsblatt.com.
In July, 21.1 percent of US ads on the internet were placed on websites whose content is largely created by users themselves, as the research company Comscore announced on Tuesday. Some experts had initially doubted that companies would place many ads on these networks. Because the content is created by the users, it is occasionally offensive or controversial. The price of advertising on a social network is significantly lower than on portals such as Yahoo, as they consist of significantly more individual websites. Therefore, a huge number of ads can be placed
.
www.handelsblatt.com

Edipresse Polska has announced its plans to sell the weekly magazine "Przekrój". The magazine was founded in 2001 and is one of the ten best-selling magazines in Poland. According to Zbigniew Napiera?a, head of Edipresse Polska, Edipresse Polska has a strong market position in the women's magazine sector. They want to concentrate more on this.
The magazine is now to be sold to the film producer and entrepreneur Grzegorz Hajdarowicz. The takeover will take place on October 1. The entire editorial team has been offered the opportunity to work with the new publisher.

www.edipresse.com

For the Kloten Flyers, September 11, 2009 marks not only the start of the new ice hockey season, but also a new phase in terms of corporate identity. True to the motto "Dressed for success," the team from eastern Switzerland has
Agency GFS Communications designed and implemented a new, appearance for the field hockey club. The reigning runners-up are celebrating their 75th anniversary in 2009. In this context, the Kloten Flyers have decided on a new direction that will give them a more modern, dynamic image. St. Gallen-based communications agency GFS Communications won the agency competition that was announced with a corporate identity concept.
The St. Gallen agency created a new logo that, inspired by the American role models of the National Hockey League, radiates strength, dynamism and self-confidence. The powerful wings, the pointed shapes, the brawny font have a majestic effect and convey the fighting spirit and the certainty of victory of a successful sports team, writes the agency in a statement. Despite the completely new logo, the tradition has been preserved by keeping the club colors red, blue and white. The logo alone, however, does not constitute a repositioning. To ensure that the Kloten Flyers can live up to their new image, GFS Communications worked with the club's management to formulate a mission statement and a guiding principle. Based on analyses and workshops, guidelines were drawn up to guide the Kloten Flyers and all stakeholders in their actions and activities. The guiding principle of the Kloten Flyers latuet: "People Power Passion". The new image is intended to position the Kloten Flyers in a more modern and dynamic way, clearly distinguishing and differentiating them from other ice hockey clubs, but without breaking with their own long-standing tradition.
The new corporate design is visible everywhere the Kloten Flyers present themselves, i.e. on the jerseys, the website, match posters, the season program.

www.gfscom.ch

The advertising agency WVC Communicatins from the Zurich Oberland was able to
Sanitas Troesch as a new client. The agency was commissioned to design the new kitchen yearbook. Sanitas Troesch is the leading house for kitchen
and bathroom, with 17 locations in Switzerland.

www.wvc.ch

Beiersdorf, the international manufacturer of skin and beauty products, launches a new product line for Nivea. A new make-up collection was created in collaboration with Chantal Thomass. The advertising agency Draftfcb tailored the international campaign to Swiss requirements.
From August 31 to September 6, three keyhole-like windows in the shop window at Manor on Bahnhofstrasse in Zurich invite you to discover the secret of seduction. The new make-up colors from Nivea by Chantal Thomass can be seen inside. The campaign is accompanied by a competition.
Responsible at Draftfcb: Daniel Comte, Nicolas Vontobel (CD), Frédéric Nogier (AD), Ivan Madeo (text), Stefan Cramer (text) Gabrielle Lommel, Aline Litchenhaus, Flurin Hardt (consulting). Responsible at Beiersdorf: Caroline Zbinden (Brand Manager NIVEA Make-Up).

www.draftfcb-lowe-group.ch

Renzen Communications has developed a new visual world for the Hochschule für Technik, a department of the University of Applied Sciences Northwestern Switzerland, which takes into account the human aspect of the anything but "dry" technology: technical close-up images are combined with shots of people who fit into the technical scenery and interact with it. By playing with the proportions, real proportions are dissolved. For example, we see people moving around in a microchip landscape or integrated into a section of a turbine.
Technology fascinates, technology is a driver of our economy - and technology always has to do with people, according to the campaign motto. Posters, advertisements and a flyer were produced for the "Technology Live" open day to mark the inauguration of the new laboratory building at the University of Applied Sciences in Windisch. In the near future, the imagery will also be used on the website www.fhnw.ch/technik be integrated.
Responsible at Renzen Communications: Emmanuelle Friedli (CD Art), Achim Kaufmann (Graphics), Frédéric Renzen (Consulting).

The TV magazine TV-Star has hired the agency Spillmann/Felser/Leo Burnett for an introduction after a complete renewal. The main aim of the new magazine is to provide even more background information on even more stars. SFLB therefore shows Swiss TV celebrities such as Anna Maier, Patrick Rohr or actor Stefan Gubser with a special mask on their faces - their own. The statement behind it: "If you want to know more about the Anna Maier behind the Anna Maier, it's best to subscribe to TV Star."
Responsible at Axel Springer Schweiz: Jörg Tobuschat (Publishing Director), Marie-Anne Cobigo (Deputy Publishing Director), Michael Ebnöther (Marketing Director). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Sebastian Krayer, Moritz Stillhard (Art Director), Martin Spillmann (Creative Director), Andrea Staub, Rebecca Krausse (Consulting), Christian Dietrich (Photographer/Sujet Reader); Schlegel Vonarburg (Photographer/Sujet Advertiser).

www.sflb.ch
www.axelspringer.ch

The editorial management of the Berner Zeitung is complete again. For the past three years, the paper has been jointly managed by Markus Eisenhut and Michael Hug. Since the election of Markus Eisenhut as the new editor-in-chief of the Zürcher Tages-Anzeiger in June, the BZ editorial team has been headed by Michael Hug. From today, Tuesday, Peter Jost will take over as deputy editor-in-chief.
Jost switched to journalism in 1999 and took up a position as sports editor at the Thuner Tagblatt. Three years ago, he switched to the business world and became deputy head of the BZ sports section. There he quickly made a name for himself as a well-informed expert on the banking world and the retail trade, according to a press release from Espace Media. He is now a member of the editorial team.
Adrian Ruch will also take over as head of the BZ sports editorial team on September 1. Ruch joined the sports editorial team at the Bund in 1995 after graduating in economics from the University of Bern and moved to the Berner Zeitung in 2006 when the Bund discontinued its sports editorial team. He takes up his new position today and also joins the editorial team.

www.espacemedia.ch

The Lucerne agency Kommunikations Werkstatt and scenographer Ralph Eichenberger have launched a competition for the Canton of Obwalden's trade fair appearance at the Zug trade fair at the end of October 2009. Instead of landscapes and company portraits, residents, visitors, fans and self-promoters show what they personally like about Obwalden. With their contribution, which may be a maximum of 60 seconds long, they compete for the title of "Super-Fan of Obwalden". You can take part in the special Super-Fan Studio either on the Super-Fan Tour through Obwalden from the end of August to the beginning of October or at the Zug Fair. The voting story will be combined with a competition for super fans and voters.
Responsible at Kommunikations Werkstatt, Lucerne/Sarnen: Beatrice Suter (idea and exhibition concept). Responsible at Szenografie, Lucerne: Ralph Eichenberger (idea and exhibition concept).

View of the Canton of Obwalden's exhibition stand with the Super-Fan Studio as the central element.

www.super-fan-ow.ch

Publicitas web2com, the consulting and service provider for online, search, and performance marketing, is expanding its range of services. The market research previously used for its own campaigns is now being made available to all advertising clients and website operators, effective immediately. The Marketing and Media Services division, currently staffed by two people, offers research analyses covering all stages of a campaign. This allows clients to avoid wasted reach in advance, monitor advertising materials during an ongoing campaign, and analyze the communication goals achieved afterward. What’s new is that clients do not need to purchase any other services from Publicitas web2com to benefit from this service.

www.publicitas.ch

The Board of Directors of AZ Medien Aargauer Zeitung has appointed Dietrich Berg as the new Managing Director of Anzeiger, Zeitschriften und Buchverlag. He succeeds Ueli Eckstein. The latter had
company at the end of August.
Dietrich Berg studied business administration at the University of St. Gallen. He started his career in the publishing industry in 1995 at Tamedia. He then worked as publishing director of the Tages-Anzeiger from 1997 to 2003. Most recently, he worked as Publishing Director of the Cash Group at Ringier and before that headed up Ringier's magazine reader market division.

www.azmedien.ch

As part of the Gallery Weekend, the cosmic Bern advertising agency is making people sit up and take notice with a new project. To accompany the various events organized by the Bernese Galleries Association, cosmic is launching a new event. Taking place annually from now on, it is set to become a cultural institution in Bern. To this end, the exhibition and after-show will be combined into a single event.
cosmic Bern has been involved in the cultural sector for many years. Working for museums, galleries and theaters, among others, the company is also active in the scene itself. Four of the agency's employees form the graphic design collective DBMB, which was recently nominated for the coveted German Design Award after winning several international awards. The first in-house art event took place in 2008 as a project of the Bernese gallery madonna#fust. This time, cosmic is personally getting to work as host and organizer.
Entitled "soirée graphique", the event on September 11 will attract fans and participants from the graphic design scene to the agency on Uferweg. Exhibitors in the spacious premises will include young talents from the Swiss scene as well as well-known names. These include Alina Günter, Happypets, Chragokyberneticks, Schau and DBMB. The exhibition, auction and event will take place simultaneously under one roof at the "Soirée". Specially designed unique pieces by the artists - as screen prints by Uldry - can be purchased at auction during the evening. In addition to the bar, a live DJ set and visual performances will add to the ambience. Lovers of cultural events and graphic design fans alike will get their money's worth at this event.

www.soiree-graphique.ch