Weber Harbeke Partners' client list now also includes the Italian Prosecco La Gioiosa. The company Illva S.A. in Lugano will launch the sparkling Italian in Switzerland. Following a strategy presentation, the Zurich-based advertising agency Weber Harbeke Partners was awarded the contract for the launch campaign. The first ideas for the new client are due to appear soon, according to a statement from the agency.

www.whpartners.ch

The Rectors' Conference of the Swiss Universities of Applied Sciences (KFH) has commissioned the Eclat agency to design the new brand identity of the Swiss universities of applied sciences. The new image should radiate "Swissness", fit in with the corporate design of the universities of applied sciences and stand up to international competition for attention. Eclat advised the KFH on a uniform competence brand and its naming and designed the competence brand "Swiss Universities of Applied Sciences" for the Swiss universities of applied sciences.
The universities of applied sciences are increasingly confronted with marketing and communication requirements, the agency writes in a press release. In future, the Swiss UASs also want to present themselves with an overarching competence brand. The aim of the new competence brand is to "market" the UASs as a whole in an international environment and to achieve a stronger communication effect in the national competition between educational institutions.

www.eclat.ch

Maxomedia is to realize a new product campaign for Nycomed Pharma. The agency won the pitch against two competitors. According to Barbara Hettich, Director Business Unit OTC at Nycomed Pharma, Maxomedia's idea was the best way to get to the heart of the product's effect.
The campaign will be launched throughout Switzerland in winter.

www.maxomedia.ch

Following an all-Swiss audit last year, Facing is completing the revision of the Coop corporate branding guidelines. In its role as lead agency, the agency is once again responsible for the fundamental guidelines of Coop branding. A completely revised electronic platform for data management was launched at the beginning of May. In order to continue to drive the value of the Coop brand in a uniform manner in the future, controlling and development are to be closely coordinated.
Responsible at Coop: F. Wehrle (Head of Communications), Th. Schwetje (Head of Marketing/Services), Andreas Eggimann (Head of Internet/Intranet/CI). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Martina Baer (consulting), graphics: Isabel Lozano, Matthias Restle, Felix von Pless and Werner Gryffenberg.

www.facing.ch

The pitch for the mandate of the tobacco campaign from 2010 to 2012 of the Federal Office of Public Health FOPH has been decided. The FOPH has awarded the tobacco prevention campaign from 2010 to 2012 to the Zurich agency Wirz Werbung. After 9 years of support from the agency cR Kommunikation in Bern and the By Heart advertising agency in Zurich, the Zurich agency Wirz Werbung has now been awarded the mandate. Wirz impressed the jury with its
strategic considerations, a creative idea with long-term potential and diverse, cross-channel application examples, according to a statement from the FOPH. The new strategy is expected to be a campaign that will positively surprise and inspire new ideas. It should also make a significant contribution to achieving the goals of the National Tobacco Program 2008 - 2012, further consolidate the paradigm shift "Non-smoking is a matter of course" and help to reduce the proportion of smokers in Switzerland.

http://www.bag.admin.ch

For its latest campaign, the Hornbach DIY chain is looking for ideas from groups, associations, initiatives and individuals in eight of the nine countries in which Hornbach operates DIY and garden centers. The occasion is the garden and DIY store operator's new fall campaign under the slogan "Make it your project!" Ten ideas will be rewarded with vouchers for building materials and tools worth a maximum of CHF 25,000 each. With this campaign, which is accompanied by a campaign on television, in print media and on the Internet, Hornbach wants to draw attention to its unique selling point as a project DIY store, according to a company statement.
The submission period runs from September 1 to October 5, 2009. Project ideas can be submitted either at the local DIY stores and garden centers in Littau, Etoy, Villeneuve, Biel/Bienne or at www.hornbach.ch be submitted. The winners will then be selected and the ten best project ideas will be implemented by the submitting teams. The competition is open to groups, associations, initiatives and individuals in eight of the nine countries in which Hornbach operates DIY superstores and garden centers. In addition to Germany, these are Switzerland, Austria, the Netherlands, Sweden, the Czech Republic, Slovakia and Luxembourg.

The agency Matter & Gretener has launched an online quiz for Koelliker Papermanagement to attract new customers. In the paper management industry, the business with printing, inserting and letter opening systems as well as the corresponding papers and envelopes, there is a tough battle for market share and reputation, the agency wrote in a press release on Tuesday. Koelliker Papermanagement is taking a more level-headed approach: instead of attacking its competitors, the Wallisell-based company is relying on the power of good arguments to win new customers and retain existing ones. The most recent example of this strategy is the "Papermanagement Star" online competition. Instead of listing reasons for working with Koelliker, the agency used an online quiz to explain the benefits of Koelliker to the B2B target group.
Responsible at Koelliker Papermanagement, Wallisellen: Matthias Gallin (CEO and Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Urs Hartmann (Art Direction), Imer Krasniqi (Graphics), Jochen Hennecke, Nicole Liebermann (Consulting). Online implementation: eye media, Zurich.

www.mattergretener.ch

At this year's red dot: communication design award 2009, Meta Design is honored with the red dot award for design quality for three projects. The agency convinced the jury with the exhibition campaign "Babylon. Myth and Truth" exhibition campaign for the Staatliche Museen zu Berlin (National Museums in Berlin) as well as the brand identities of the energy supplier Entega and the solar drive specialist Younicos.
A total of 6,112 entries from 42 countries competed for the coveted design award this year. Of these, 470 were awarded prizes. The red dot: communication design award is one of the most important international design competitions and enjoys a reputation as a seal of quality beyond specialist circles, writes Meta Design in a communiqué. The official award ceremony will take place on December 9, 2009, after which all the award-winning works will be exhibited as part of the "Design on stage - winners red dot award: communication design 2009" exhibition at the red dot design museum in Essen from December 10, 2009 to January 10, 2010.

www.metadesign.ch

From September 1, 20 Minuten Online will also offer local news at a glance. An interactive map takes readers straight to the news from the respective municipalities and the surrounding region with just one click. Local topics can also be discussed, and a local weather forecast will also be available from Tuesday. In addition, communities, clubs and parties can register in the 20 Minuten Online Community and enter contributions.
On the local portal, advertising customers can launch localized national advertisements on the Internet. This applies to all 2636 municipalities in Switzerland.

www.20min.ch"

Ringier Switzerland is reorganizing and bundling its digital media activities. The former New Media division is being reorganized. The succession of Christoph Bauer, who will continue to organize the New Media division until the end of the year, has thus also been settled.
The Group is establishing a new Digital Media division, whose main task will be to develop and expand international, transaction-based business activities. The new unit will be organizationally integrated into the Business Development division at Group level, which will ensure optimal support for cross-border projects, according to a Ringier press release. The head of the new Digital Media unit is Thomas Huwiler, who most recently headed the Media Site Center department at Ringier. The business platform cash will now report directly to the Managing Director of Ringier Switzerland, Marc Walder. The former Publishing Director of cash, Dietrich Berg, will become the new Managing Director of Anzeiger/Zeitschriften/Buchverlag at AZ Medien on October 1. His responsibilities will be taken over by the Managing Director of cash, André Michel. Dietrich Berg was Publishing Director of the Blick Group at Ringier from 2005. In 2007 and 2008, he was responsible for the Magazine Reader Market division and took over as Publishing Director of cash in 2008.
All the business units mentioned were previously organized in the New Media division under Christoph Bauer, who will become the new CEO of AZ Medien at the beginning of 2010. The reorganization of the New Media division has been completed with the integration into the Entertainment, Electronic Media and Events and Digital Media divisions. The new Digital Media unit is to become an independent division at Ringier Group level at a later date. The management of this unit has not yet been defined

www.ringier.ch

This year, Post Finance once again commissioned the agency in flagranti to promote the Post Finance youth and training account. The Zurich agency positions Post Finance as close, uncomplicated and unbureaucratic. The campaign can be seen on posters, online, on flyers in post offices and in advertisements in university magazines. Young customers are addressed where they spend time: At public transportation hubs, around universities, technical colleges and trade schools, the agency said in a statement. Due to last year's success, the same headline was retained: "Don't study when it comes to your bank account".
Responsible at Post Finance: Post Finance Marketing Communications. Responsible at in flagranti Werbeagentur BSW: Team in flagranti Werbeagentur. Photo: Regula Roost.

www.inflagranti.ch

The interactive Internet television Wilmaa.com is providing Make-A-Wish with advertising space in September to raise awareness of the organization among its viewers and users. The Make-A-Wish organization grants the wishes of children and young people between the ages of 3 and 18 who are living with a serious illness. Make-A-Wish's television commercials will be shown on Wilmaa.com for one month.
The international organization Make-A-Wish grants special wishes to sick children all over the world. Make-A-Wish was also founded in Switzerland in 2003. The foundation is based in Geneva. The non-profit organization relies on donations and volunteer work to make children's wishes come true. Make-A-Wish is supported by a reliable network of volunteers.
The interactive Internet television Wilmaa.com has been live since December 2008. Over 250,000 active viewers are already watching television via Wilmaa.com. According to a Wilmaa press release, several thousand more viewers are added every week. Wilmaa is a product of Zurich-based Gartenhof Medien, which is 50 percent owned by the development company Solutionpark and 50 percent by Goldbach Media in Küsnacht.

www.make-a-wish.ch
www.wilmaa.com