The magazine is also dedicated to the unusual in terms of content: Amazing projects, surprising ideas, clever solutions and unusual tones from lateral thinkers and critics from national and international architecture. Four issues per year are planned for the time being, according to a press release.

The first issue can be here read (Issuu.com).

With Quer, Fachkom completes its range of magazines for the planning and construction industry. With Quer, Der Bauingenieur, "Spectrooms", Die Baustellen, Intelligent bauen and the monothematic special issues "nicht nur beilage.", the Fachkom program now comprises six titles and covers the entire construction cycle from design to planning and execution to management. On the publishing side, Quer is managed by Fachkom founders and managing directors Bettina Meier and Renato Polentarutti. The editor-in-chief is Beat Matter. Olivia Zwyssig and her office Werbezoo are responsible for the graphics.
 

Lieber was previously deputy editor-in-chief. Roland Merz, former editor-in-chief of Wohnrevue/Modulør, will in future concentrate on the architecture magazine Modulør and take on new tasks within the publishing house, as detailed in a press release.

The home magazine Wohnrevue has been providing inspiration for one of the most important places - your own home - for over 25 years. The editorial team reports independently on the most innovative trends in the areas of living, design and lifestyle.

"It is the right time for Clear Channel and therefore also for me to hand over the reins," said CEO Rötheli in a statement. "Clear Channel now offers a real alternative to the existing outdoor advertising providers in Switzerland, and we are proud of this work".

Clear Channel must continue to grow in Switzerland in the coming years with new operational management. Rötheli will relinquish his management duties by the end of this month, but will remain with the company as a consultant. Until a successor is found for the resigning CEO Jürg Rötheli, Stefan Lameire, Chief Customer and Revenue Officer, will take over the interim management of Clear Channel Switzerland in addition to his existing functions. He will report to Matthew Dearden, President of Clear Channel Europe.

Jürg Rötheli (Photo: Clear Channel Switzerland)

In just six years, former Swisscom Group Executive Board member Rötheli has succeeded in transforming the Swiss market for outdoor advertising from a quasi-monopoly into a market with alternatives, writes Clear Channel. This success has put Clear Channel Switzerland in a good position for the future. For example, cities such as Zurich, Zurich Airport and various modern shopping centers in Switzerland rely on Clear Channel's innovations. Clear Channel Europe boss Dearden on the Swiss market: "We see great potential for further growth in the out-of-home market in Switzerland. I am extremely pleased that we have been able to recruit Stefan Lameire as interim CEO. With his knowledge of the European advertising market and his leadership qualities as General Manager in Belgium, I am confident that the great efforts of Clear Channel under the leadership of Jürg Rötheli will continue to pay off".

In 2014, Rötheli was appointed Vice President Central Europe and member of the Executive Board of Clear Channel International by Clear Channel headquarters in London, in addition to his role as CEO Switzerland. In this role, he also manages the subsidiaries in Hungary, Belgium and the Netherlands and is responsible for the Europe-wide airport business. The 52-year-old will relinquish his functions at Clear Channel in Switzerland and Europe, but will remain with the company for specific advisory functions. The lawyer and CEO does not yet wish to comment on future tasks. He sees his future options once again in a management role with an international focus.

Werbewoche: Jürg Rötheli, Clear Channel also relied on you internationally - and presumably planned with you. Is it really, as communicated, "the right time" to leave the company?
Jürg Rötheli: Yes, it's the right time for me and also for Clear Channel. We have had a very successful six years. The company has developed well and, together with my team, I was able to create the conditions for sustainable success. Clear Channel is now very well positioned and is well established in the market. The time is therefore right for a change at the top. My successor can build on a solid foundation right from the start. That also gives me a good feeling.

Were there any differences or disagreements within the company?
No, there are no differences. Neither in terms of strategic direction nor in other matters, such as management issues. On the contrary, we agree that Clear Channel in Switzerland continues to have excellent potential for further growth. Over the past six years, we have undoubtedly become a serious competitor in the out-of-home market. New forces can now build on these positive developments. I am very confident that this will succeed.

Had the departure been planned for some time?
As you can imagine, a decision like this is not made overnight. It is usually a lengthy process and a decision that needs to be carefully considered. It involves various analyses, strategic considerations for the company and, of course, personal preferences. I discussed a lot with the management of the Group and then made my decision. My bosses deserve credit for not opposing my plans and being open to working with me to find a solution for Clear Channel in Switzerland.

Looking back over the last six years, what has been your greatest personal success at Clear Channel?
Probably my greatest personal success is also Clear Channel's greatest success in Switzerland: together with my team, I have managed to transform the Swiss market for outdoor advertising from a quasi-monopoly into a market with alternatives in just six years. This success is extraordinary and has not only put Clear Channel in a good position. Today, both our customers and the public sector benefit from Clear Channel's expanded range, quality and innovative strength.

Is there anything that you would have preferred to hand over to your successor differently or that did not develop as desired or planned?
As CEO, you are never completely satisfied and want to constantly improve and develop yourself and the company. My successor, Stefan Lamerie, who is taking over the role of CEO on an interim basis, will be joining a company where the conditions for further success are very good. He will be able to work with an outstanding team here in Switzerland. He will also find a market in which Clear Channel is a household name. I very much hope that he feels at home here and can continue to write the success story.

Interview: Thomas Häusermann

After being informed by the Federal Council, the UBI publishes its activity report for 2015. 26 new complaints against radio and television broadcasts by Swiss broadcasters were received, six more than in the previous year. The ombudsman offices upstream of the UBI received a total of 237 complaints in the same period, according to the statement. 11 percent of these cases thus resulted in a complaint procedure before the UBI.

With one exception - Radio Top - the 26 new complaints received were directed against broadcasts from SRG programs. The subject of complaints were broadcasts from Fernsehen SRF (9), Radio SRF (7), Fernsehen RTS (5) and one each from Radio RTS, Fernsehen RSI, Radio RSI and Radio Top. One complaint concerned broadcasts from both Radio and Fernsehen RTS. The relatively high proportion of radio broadcasts complained about and the further increase in the number of complaints from French-speaking countries are striking. The complaints were spread across 19 different broadcasting formats and the vast majority concerned news and other information programs such as political, consumer, business, knowledge or cultural magazines as well as discussion formats. Satirical radio programs were the subject of two complaints. The programs complained about dealt with various topics such as the federal elections, the inheritance tax initiative, agricultural policy, social welfare, speeding laws, geriatric care, climate change, the Geneva Motor Show, Easter, a novel or the conflicts in Syria and Gaza.

In three of the complaint proceedings concluded in the reporting year, the UBI found a violation of the law, specifically a violation of the principle of material fairness. The UBI upheld complaints against two reports by Radio SRF. The news program "Heute Morgen" conveyed a false impression about the reasons for the departure of large companies from Switzerland. As part of a critical report on a telemarketing company, the consumer magazine "Espresso" summarized a sales pitch in an inaccurate manner. Finally, the UBI did not consider a report by the consumer magazine "Kassensturz" on SRF television about "dental malpractice" to be appropriate because essential facts were not mentioned.
 

We read almost the whole day. Mostly banalities. Someone somewhere has done something. Of course we add our two cents, even if no one was waiting for it. Whether in WhatsApp groups, on Instagram, Facebook or Snapchat: our society's need to communicate seems limitless. And so, day in, day out, we read stories that would certainly not have been worth the paper in the past. In the time that we devote to the blah-blah of our fellow human beings, we could also read a good book. Its content would probably provide more than just information about who ate what for lunch, where they went shopping or who they met. Unsurprisingly, this is also the opinion of the New Zealand bookstore chain Paper Plus. The FCB Auckland agency communicates this message perfectly. Thumbs up emoji! (hae)

"Some journalists are disseminating information about the ongoing investigation", criticized the Belgian public prosecutor's office in a statement on Tuesday. It therefore "urges the press to refrain from disseminating information about the ongoing judicial investigation so as not to harm the investigation". Earlier, media reports had mentioned house searches in Brussels in connection with the attacks in the morning. According to official figures, at least 34 people were killed and many more injured in the bomb attacks. The attacks were carried out in the departure area of the Belgian capital's airport and in a metro station in Maelbeek, which is not far from the most important buildings of the EU institutions. The government declared the highest terror alert level. (SDA)

E-commerce currently accounts for 11.2% of the total advertising market. As in 2015, there was a marked decline in e-commerce advertising pressure in February. Last year, February also saw the first significant slump in advertising pressure over the course of the year. This is shown in the "E-Commerce Trend Report February 2016" by Media Focus.

Total market

Development of e-commerce advertising pressure as at February 2016

Travel continues to hold pole position

As in January, the top three positions are occupied by the Travel, Search & Find and Clothing & Accessories categories. In the Travel category, Trivago was once again the top brand in February. Zalando, top brand in the Clothing & Accessories category, was also able to secure its place in February. The situation is different in the Search & Find category: search.ch replaced ricardo.ch as the top brand in February. The biggest change in the ranking was in the General Merchandise category, which moved up five places to 4th place in February. It generated a total of two million more advertising impressions than in the previous month. Amazon was replaced by Galaxus as the top brand in this category in February.

Market categories

Monthly e-commerce advertising print and top brand

General Merchandise catches up

There was only a slight change in the media mix of e-commerce advertising print in February in favor of print. With the entry of General Merchandise into the top 5 categories, the Finance category was pushed into 4th place in February and the Dating category was pushed out of the top 5. In the media mix, there was a shift from the Out-of-Home media group to print in the Travel category in February. In the Search & Find category, more advertising pressure was generated for print and TV in February.

Media Mix

Advertising pressure distribution of all e-commerce brands in February 2016

Top 5 brands still in the lead

In February, the Hobby & Leisure category catapulted the Health Care category out of the top 10. The biggest change in the number of brands that advertised in February was in the Food & Beverages category, which currently has 153 brands (previous month: 163 brands). In February, the top 5 brands in the General Merchandise category were able to increase their share. Currently, over 80 percent of advertising pressure in this category is generated by the top 5 brands (previous month approx. 70%). Compared to the previous month, the top 5 brands in the Travel category lost the most advertising pressure (approx. -15%).

Top 10 categories

Advertising shares of e-commerce brands in February 2016

The number of complaint procedures and the number of preliminary proceedings and inquiries to the legal secretary again declined. However, the complexity of the complaints continued to increase.

The trend from the previous year of a decline in the number of complaints continued in the year under review. "In view of the simultaneous increase in the complexity of complaints, we interpret the decline to mean that our work is having an effect and that advertising clients and agencies alike have developed a clearer awareness of which advertising is louder and which is unfair," Marc Schwenninger, the SLK's legal secretary, explained in a statement. "Companies appreciate being able to obtain an assessment of a competitor's advertising with a competition complaint without much effort, in a very short time and at marginal cost, which is very close to a court ruling." Accordingly, it has become time-consuming for him, as well as for the approximately twenty honorary chamber members and technical experts, to examine the individual cases and prepare the grounds for appeal.

Consumers can better defend themselves against unwelcome advertising

The decline in complaints is also still related to the entry into force of the UCA (Unfair Competition Act). Since the beginning of 2012, so-called individual complaints (questions concerning the delivery of unsolicited mailings, advertising calls, advertising faxes, etc.) can also be submitted to the Federal Office of Economics (Seco). At the same time, the SLK introduced a fee of 50 francs for processing such a complaint. This has greatly reduced the number of such complaints. "What's more," says Schwenninger, "in recent years consumers have been given increasingly effective means of defending themselves against intrusive and aggressive advertising. From stop-advertising stickers to star listings in phone directories to the replay button on TV remotes and adblockers on the Internet."

Further increase in media interest

The importance of the SLK is also manifested in the further increase in media interest. The communications officer or the legal secretary were contacted almost thirty times. The majority of the inquiries were based on the media's own research. Again and again, the SLK had to comment on fundamental questions. The SLK was able to answer such inquiries without evaluating advertising subjects; all specific inquiries, on the other hand, were rejected, since it is up to the three adjudicatory chambers to evaluate appeals.

Most complaints about aggressive sales methods

Among the facts against which complaints were filed in 2015 (Activity Report, page 24), aggressive sales methods are still clearly in the lead, even though they have declined by 5 percentage points compared with 2014. They now account for just over a third of all complaints, followed by gender discrimination at just under 13 percent. The offense "tobacco products + alcoholic beverages," which increased sharply in 2013 and 2014, fell by 9 percentage points to 1.7 percent. Apparently, the new Tobacco Products Act (TabPG) was no longer so much in focus last year. In contrast, there was a strong increase in the facts of the burden of proof: "Every advertiser must be able to prove the accuracy of his advertising claims" (Principle No. 1.9). As far as the sectors are concerned, the most complaints were again received against advertising subjects from banks and insurance companies (aggressive telephone calls from health insurance companies) and mail order companies. In contrast, there was a sharp decline in complaints against telecommunications companies and, analogous to the decline in facts, against the alcohol and tobacco industries.

Parliamentary initiative on self-regulation

State courts today face major challenges. Chronic overload, lengthy proceedings, extensive bureaucracy, massive costs, lack of industry-specific knowledge and high access barriers for consumers are frequently encountered. Against this background, SLK President National Councilor Christine Bulliard-Marbach submitted the parliamentary initiative "Self-regulation as a review criterion in messages and draft decrees" in the 2015 summer session. This demands that new laws that restrict economic freedom must be examined to see whether self-regulation would not be just as good or better. Christine Bulliard-Marbach sees herself in agreement with the OECD and the European Union as well as with the Swiss Federal Council. The position that self-determination and personal responsibility should in principle take precedence over state regulations also prevailed in the new Consumer Credit Act (KKG), which came into force on January 1, 2016. Although the KKG prohibits aggressive advertising, it leaves the definition of what is to be considered aggressive to the industry concerned. Complaints against violations of this self-regulation can be filed with the Fairness Commission. The SLK has already concluded comparable agreements with the industry organizations for alcoholic beverages, for tobacco products and for direct marketing.

As Managing Director, Nicola Schlup (photo) heads up the activities in Switzerland. Born in Switzerland, he can look back on a successful career as a strategy consultant, digital expert, manager and company founder. Schlup has received several awards for his work, most recently the Best of Swiss Web Award in 2015.

The new Swiss location in Bern complements Nexum's existing presence in Basel. According to the press release, Nexum intends to continue its growth course in Switzerland in the future: "The past financial year was the most successful in Nexum's history," says Georg Kühl, CEO of Nexum. "We are also expecting further growth in the coming years and are currently preparing for this. This also applies to Switzerland, where we have designed and implemented projects such as the relaunch of the website at coop.ch, the award-winning Coop Bau+Hobby online store and a large number of campaigns for Coop as the long-standing online lead agency. Our new team in Bern brings us closer to existing and future customers and allows us to scale projects even better."

Nexum is a consultancy and agency for communication, interaction and transaction in the digital age. The company helps clients to achieve their business goals through an optimal user experience and the creative use of state-of-the-art technologies. As one of the largest owner-managed full-service providers in Germany, Nexum employs 130 permanent staff in Cologne (headquarters) and Hamburg as well as the majority-owned Nexum Agency Switzerland with offices in Bern and Basel.
 

Egg coloring is one of the absolute Easter highlights, especially for children. A video by Chocolat Frey shows what happens when the little ones are simply left to do this task, and how parents react to it. The Zurich-based communications agency Serranetga is responsible for creation and implementation.

In the Wackelzahn kindergarten, children were given the task of painting Easter eggs. What their parents didn't know - the little ones were allowed to let off steam. In the end, the eggs remained white, but the children were colorfully painted - and the parents were visibly surprised by the result. The video that emerged from the action already has around 400'000 views and over 3'000 likes on Facebook after just one week, and is receiving enthusiastic comments from the community.

Responsible at Chocolat Frey: Barbara Egli (Senior Brand Manager Season). Responsible at Serranetga: Florian Beck (ECD), Claude Eberhard (CD), Mitch Bekk (AD Film), Luca Zurfluh (Junior AD Film), Toan Nguyen (Editing), Thomas Blumer, Isabel Stenner (Text), Florian Bosshard (AD), Diego Dirren, Wojciech Andrzejczak (Programming), Myriam Mojon (Senior Consultant), Tanja Birrer (Consultant), Carlo Silberschmidt (Junior Consultant), Alice Talotti (Media), LIV Creatives (Film Production).

The electronics retail chain Interdiscount has an in-house brand called Intertronic, for which Stämpfli Kommunikation developed the concept for the new packaging design. This innovation strengthens the Intertronic product line as its own brand. The reduced design is a derivative of the Interdiscount logo and allows for a better overview. The three dots it contains therefore function not only as an aesthetic design element, but also serve to describe the respective product features.

 

Swiss remains loyal to Publicis

Publicis remains the communications agency of Swiss International Air Lines. Following an invitation to tender, Swiss decided to continue its collaboration with the agency at Stadelhofen. The decisive factor was "that the concept presented ties in seamlessly with our corporate strategy "Next Generation Airline of Switzerland" and brings it to life on all channels," says Bernhard Christen, Head of Marketing at Swiss. Publicis is looking forward to continuing the successful collaboration. Curdin Janett, CEO of Publicis: "After great campaigns like Seats for Switzerland, we are ready for the next chapter of the success story." The first works of the new appearance will already be seen this late summer.

 

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Julian Thorner and Serap Yavuz are newly represented by Andreas & Conrad

The people agency Andreas & Conrad signs Julian Thorner and Serap Yavuz, two of the most up-and-coming Swiss presenters. Andreas & Conrad will strategically accompany Julian Thorner and Serap Yavuz and will take over the agency work for moderation assignments with immediate effect. Julian Thorner was a presenter at Joiz from 2011 to 2015, where he presented and produced his own daily news show "Noiz". After a study trip to the U.S., Thorner moved to SRF 3 in 2016, where the 28-year-old can be heard with his own show "De Samstig - mitem Julian Thorner." Serap Yavuz has hosted the lifestyle magazine "Freakish" (Tele Züri, Viva, MTV) since 2012. At the end of 2013, the Swiss woman with Turkish roots landed the hosting job for Planet 105's morning show. Serap Yavuz recently took the stage as a presenter for the "Swiss Nightlife Award".

 

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ÖKK commissions Goldbach Interactive with further campaigns

In order to continuously position itself as the number one Swiss family insurer, ÖKK is again working with Goldbach Interactive (GBI) in 2016. In addition to online campaigns, GBI is also responsible for ÖKK's online advertising production. Various competitions are created to attract interested parties and potential customers, so-called qualitative leads. The main channels used are those of direct marketing as well as billboards, digital outdoor advertising via ePanels, and advertisements. Appropriate online and mobile advertising is also used. Goldbach Interactive thus relies on a coordinated mix of branding, performance, and mobile solutions to accompany the target group from initial contact to effective lead generation.

 

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Mjm.cc wins tender for the organization of the Swiss Film Award

The agency Mjm.cc from Basel has won the project management contract to organize the Swiss Film Award 2016 with options for the years 2017 to 2020. The Swiss Film Prize is organized by the Federal Office of Culture in partnership with SRG SSR and the Association "Quartz" Genève Zurich. The award, held on Friday at the Schiffbau Zurich, was shown live for the first time on the television channels SRF2, RTS2 and RSI2. The concept agency has already been in charge of hosting the event since 2014. In addition, the six-person team handles around 50 communications, marketing and project management mandates. The Swiss Film Award is one of five awards that the agency organizes annually. Among them is the Best of Swiss Web Award on April 7, 2016 at the Kongresshaus Zurich.

 

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Agency at the airport thematizes casting 4.0 for Christenguss

Christenguss from Bergdietikon is one of the most innovative companies of its kind, being one of the first Swiss industrial companies to rely on additive manufacturing. The new orientation of the soon-to-be 100-year-old company has prompted managing director Florian Christen to also bring communication into the age of Casting 4.0. To ensure that everything comes from the same mold, he has engaged the airport agency to develop a B2B brand and communications concept. The first measures will be on display shortly.

 

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PRfact is the new PR agency for Bico and Happy Sleep

PRfact is pleased to accompany the media and public relations of Hilding Anders Switzerland with immediate effect. The mandate covers the brands Bico and Happysleep as well as the international test center, the Sleeplab in Schänis. PRfact will take over all PR activities for the brands as well as the support of the classic communication measures, which will be developed and designed by the advertising agency Ammarkt.