Iwan Städler has been writing for the Tages-Anzeiger since 1992. After graduating in economics from the University of St. Gallen, he started as a trainee and became economics editor in 1993. In 1996, Städler moved to the Federal Parliament and headed the domestic department from 2003 to 2012. He currently works in the research team. In 2013, Iwan Städler was awarded the Zurich Journalism Prize for his article "Leichen im Keller des Professors," published in the Tages-Anzeiger on September 11, 2012.

"Iwan Städler is an excellent choice for our editorial management. He has helped shape the Tages-Anzeiger for almost 25 years and has always sought new challenges, most recently as a data journalist, for example," says Arthur Rutishauser, Editor-in-Chief of the Tages-Anzeiger and Sonntagszeitung. "What I particularly appreciate is his tenacity and his journalistic independence."

With the founding of the SIX Group in 2008, a brand umbrella was created that united various business areas, all of which were highly independent in their appearance. The resulting diversity not only hindered the perception of SIX as a single entity, but also made it difficult to manage the brand. By streamlining and concentrating its visual identity, SIX is now homogenizing its brand across the board.

The brand structure remains unchanged. The four business areas SIX Swiss Exchange, SIX Securities Services, SIX Financial Information and SIX Payment Services will continue to operate under their respective names. However, they are united in a common brand world, which is reflected in a focused color and image concept, among other things.

The brand movie created by Regardez! shows an overview of the redesign:

Responsible at SIX: Timur Tekyeli, Patricia Gilliard, Daniela Costa-Filipe. Vresponsible at SNK: Daniel Kraft, Maike Sandmann, Carmen Dörr. Responsible at Regardez: Jürg Steudler. Photographer: Nils Sandmeier.

Since 1993, Credit Suisse has been the main sponsor of the Swiss Football Association and a partner of all junior and senior national teams - not just the men's, but also the women's team. Through this comprehensive commitment, Credit Suisse plays a key role in creating excellent conditions for successes such as the U17 World Cup title in 2009. Promoting young Swiss footballers is a particular concern of the bank.

For the European Championship in France, Havas Worldwide Zurich is having current soccer stars look back on its long-standing success story. The centerpiece is an emotional TV spot: In the run-up to another big game, stars Lichtsteiner, Rodriguez and Embolo recall their beginnings while showing their determination to write the next chapter. The advertising campaign is complemented by banners, print subjects, and an extensive presence in numerous Credit Suisse offices across the country. The campaign will be on air from mid-May until July.

Responsible at Credit Suisse: Sandra Caviezel, Michael Rütti (Sponsoring), Anja Herrmann, Claudia Kuhn (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Hanning Beland, Daniel Kobi (Art Direction), Martina Miani (Graphics), Mathias Bart (Text), Rolf Hunziker, Diego Cortés, Marianne Sauter (Consulting), Constantine Wrage (FFF), Pumpkin Film (Film Production), Andrew Becker (Director), Danny Hiele (D.O.P.), Roland Tännler, Tina Aich (Photo), Süsstrunk & Jericke (Image Editing).

The result is a small book that is also a cookbook. With a dozen surprising recipes to cook and enjoy. The recipes and the presentation of the menus are inspired by the content of the respective chapters on business figures and market analyses. For example, the marketing mix is presented in the form of ingredients in the corresponding proportions, or the organization chart becomes a club sandwich. The dishes were created by Karin Messerli and photographed by Lukas Lienhart.

Responsible at Emmentaler Switzerland: Stefan Gasser (Director), Regina Miesch (Director's Office). Responsible at Leo Burnett Switzerland: Martin Arnold (CD Text), Stian Ward Bugten (CD Art), Axel Eckstein (ECD), Dominik Mätzener, Elodie Caucigh (Consulting), Erasmo Palomba (Art Buying); Karin Messerli (Recipes/Styling), Lukas Lienhard (Photography).

 

These are the results of the latest Solcom market study "Freelancers: work and life in harmony?". Between March and May 2016, the technology service provider surveyed the 9,255 subscribers to the Freelancer Magazine surveyed. The respondents include many freelancers from the IT sector, but also from other professions.

Key messages of the study

Good compatibility

The majority of the freelancers surveyed work more than 40 hours a week, with one in four even working more than 50 hours. Despite this, more than half of them feel that their work is compatible with their family or private life, with only one in five having a different experience. Accordingly, the majority of survey participants also see their self-employment as more compatible with family or private life than a permanent position, although a third also see it the other way around.

Self-determination most important value

For four out of ten respondents, the better work-life balance options were a reason to switch to freelancing, while only one in ten would go the other way and return to a permanent position. The greatest difficulties in achieving a good work-life balance are seen in the need to travel, followed by the workload on projects and economic uncertainty.

Considering the above statements, it is not surprising that three quarters of the freelancers surveyed cite "self-determination" as an important value that they base their lives on, followed by "success and recognition".

1. do you feel you have enough time for your family and private life?

More than half of the freelancers surveyed feel that they have enough time for their family or private life, but this is only always the case for just under one in ten. On the other hand, a cumulative 23.1 percent only have a little time for family and private life, 4.3 percent of whom never do. According to the survey, 20.3% of participants sometimes have time for activities outside of work.
 

Yes, always	12,9%
Yes, mostly	43,7%
Sometimes	20,3%
No, only rarely	18,8%
Never	4,3%

2. how many hours do you work per week with a normal workload?

A total of 71.9% of survey participants work more than 40 hours per week, almost a quarter of them even work more than 50 hours. In contrast, however, almost as many freelancers (20.9 percent) have a working week of less than 40 hours. Exactly 40 hours per week, the average working time of a permanent employee, is worked by 7.2% of those surveyed.
 

Under 40 hours per week	20,9%
Exactly 40 hours per week	7,2%
Between 40 and 50 hours per week	48,3%
More than 50 hours per week	23,6%

3. do you feel that your work as a freelancer is compatible with your family or private life compared to a permanent position?

More than half of the freelancers surveyed feel that their self-employment is better suited to balancing work with their family or private life compared to a permanent position. The two answer options "better" (25.4%) and "much better" (27.2%) were mentioned almost equally frequently. For a cumulative 33.4 percent, self-employment is less suitable for balancing work and private life, and for 15.1 percent it is even much worse. In this question, 14.1% see no difference between freelancing and permanent employment.
 

Much better	27,2%
Better	25,4%
No difference	14,1%
Worse	18,3%
Much worse	15,1%

4. was the issue of compatibility with family or private life a reason to switch to freelance work or is it a reason to switch back from freelance work to a permanent position?

For half of the freelancers surveyed, the compatibility of work with family or private life was not a reason to switch to self-employment, nor is it a reason to return to a permanent position. In contrast, 39.1 percent have given up their permanent position in favor of freelancing for this reason. In contrast, only one in ten would return to the role of employee.
 

No, no reason	50,6%
From permanent employment to freelance work	39,1%
From freelance work to permanent employment	10,3%

5 What values do you live by? (multiple answers possible)

Unsurprisingly, "self-determination" is the most frequently mentioned value that freelancers base their lives on - for 75.6% of survey participants, this is important. For almost two thirds, "success and recognition" is also a key motivation in their own lives. This is followed by "fun and enjoyment" with 53.7% and "health" with 48.9%, closely followed by "leisure and vacation" (48.1%). Values such as "family and partnership" and "friendship" were only mentioned by less than 40% of respondents in each case, but are still ahead of "work" and "wealth/luxury". In the free text responses under "Other", religion and spirituality were also named as important values that guide people's lives.
 

Self-determination	75,6%
Success and recognition	63,3%
Fun and joy	53,7%
Health	48,9%
Leisure and vacation	48,1%
Family and partnership	39,9%
Friendship	34,2%
Work	33,2%
Wealth/luxury	23,1%
None of the above	0,8%
Other	3,4%

6. what difficulties do you see in trying to reconcile your private life with your work as a freelancer? (multiple answers possible)

For more than half of the survey participants, "traveling" is the biggest obstacle to balancing work and family life, putting it at the top of the list. A third see the "project workload" (36.7 percent) and "economic uncertainty" (35.8 percent) as major burdens. Around a quarter have problems in the areas of "administrative workload" (25.9 percent) and "constant electronic availability" (24.7 percent). Only 12.3% have no difficulties in reconciling work and family life. The option to provide free text responses was only used marginally and is therefore not explained separately.
 

Travel activity	54,3%
Workload in the project	36,7%
Economic uncertainty	35,8%
Administrative effort	25,9%
Constant electronic accessibility	24,7%
No/little vacation	16,7%
None	12,3%
Speed of innovation	9,3%
Other	4,6%

 

We want to be as free as a bird - but what do birds actually want? This eagle would like to be as free as a Fiat driver. Especially when he has to act as a camera bird in his spare time - which he really did for this commercial, by the way. Obviously not for the first time. Fiat - or rather FCB Chicago - worked together with bird whisperer Jacques-Olivier Travers to capture the spectacular flying images. Now we also know what Wyclef Jean is actually doing today. And that Fiat has succeeded in creating a visual treat with the 124 Spider, which will be available from summer 2016. There should be plenty of buyers. (hae)

Christen brings nearly 30 years of experience in the IT industry and management consulting. According to the press release, this is one of the reasons why his election coincides with the expansion of the digital strategy, which was approved by Brunner's shareholders.

Hans-Peter Christen is currently Managing Director of Swing Informatik, which distributes software for Spitex organizations and retirement and nursing homes in Switzerland. The main focus of his previous tasks with a focus on SMEs was the management of strategic IT projects, the establishment of business units and start-ups as well as the support of corporate developments. He has been a member of the Board of Directors of Brunner Druck und Medien since 2007 and was elected Vice Chairman last year. Christen is a strong advocate of the new strategy, which positions the company as an agile communications company specializing in cross-media solutions.

Successful balance

Hans-Peter Christen succeeds Edgar C. Britschgi, who did not stand for re-election after eight years at the helm of Brunner. Britschgi's record is a successful one, according to the statement. Under his chairmanship, the company has been able to sharpen its strategy in a targeted manner, maintain stable sales and always achieve positive results. Klemens Buob (Sisag), Roselien Huisman (Interio) and Thomas Koller (Swiss Five Star) were confirmed in office. Roland Dahinden, Managing Director of Brunner, is a new member of the Board of Directors. He has held management positions in the media and print business for more than 20 years and played a key role in shaping the strategic realignment.
 

The Sonova film "Life without restrictions" was awarded gold in the health film category at the International Business Film Festival, the largest competition for business films from German-speaking countries.

Based on the story of young footballer Simon Ollert, the film is an example of how Sonova enables people to live a life without limitations. The jury was impressed by the emotional portrait of Simon Ollert shown in the film and Sonova's successful storytelling concept. Simon Ollert explains: "The film shows my story and what you can achieve despite hearing loss. The hearing aids from Sonova's Phonak brand supported me in my ambitions. Working together on the production of the film has given me a very close bond with Sonova. That's why we want to try to expand our collaboration further."

Other Swiss gold winners:

Category Imagefilms:
 

Movie title	Swiss Post - Vision for the future 2025
Producer	Corpmedia (CH)
Client	Swiss Post CH, PostLogistics (CH)

Movie title	The Spirit's Walk
Producer	Querschuss Film (AT)
Client	Helbling Technik (CH)

Marketing films category:

Movie title	Academy St. Gallen - more knowledge guaranteed
Producer	Manoaz Film Production (CH)
Client	Academy St. Gallen (CH)

Category Tourism Films:

Movie title	Putzwägeli
Producer	Stories (CH)
Client	Zurich Tourism (CH)

Production Arts & Crafts

Best Director + Best Screenplay

Movie title		Swiss Post - Vision for the future 2025
Producer		Corpmedia (CH)
Client		Swiss Post CH, PostLogistics (CH)

Best Cinematography + Best Editing

Movie title		SBB 'The heartbeat of Switzerland'
Producer		Lichtspiele "The Film Agency" (CH)
Client		Swiss Federal Railways SBB (CH)

All winners, including the Swiss silver winners, can be found at this link.

VFS Global is the world's leading outsourcing and technology specialist for governments and diplomatic missions. VFS Global is the most successful division of Kuoni Group and is being developed independently following its acquisition by private equity firm EQT.

Global communications and marketing activities will in future be managed at VFS Global's headquarters in Dubai. As part of the company's expansion, this will further strengthen VFS Global's communications and marketing functions. In his new role as Chief Communications Officer, Peter Brun is a member of VFS Global's extended executive management team. He reports to CEO Zubin Karkaria and will relocate to Dubai by the end of 2016. In addition, he will remain responsible for Kuoni Group communications for the current year. Peter Brun has been with Kuoni since 2005. He has been Head of Corporate Communications at Kuoni Group since 2008 and was additionally responsible for Communications at Kuoni Switzerland until 2015.

Founded in 2001, VFS Global is the world's largest outsourcing and technology specialist for services to governments and diplomatic missions. The company handles administrative tasks, without decision-making authority, related to visas, passports, identity management and other citizen services on behalf of government agencies. VFS Global currently operates 2,151 application centers in 124 countries for 50 governments and employs approximately 4,100 people from 90 different nations.

Ruf Lanz: K-Tip test passed

The consumer magazine K-Tipp is the largest subscription magazine in Switzerland. For 25 years, K-Tipp has provided clear, critical and competent information and stands for independent product tests and valuable consumer tips. The anniversary year is being used as an opportunity to further sharpen the K-Tipp brand with pointed communication measures. The creative agency Ruf Lanz has passed the test for this task. The first anniversary appearance will already be seen in June. Further measures will follow in late summer.

 

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Karling becomes lead agency of Sihlcity

The urban entertainment center Sihlcity will be managed by the Karling agency from 2017. The Zurich agency was able to prevail in a competitive presentation and secure the overall mandate. Marketing Manager Corine Maissen on the agency change: "The upcoming anniversary was the trigger for our competitive presentation. Here, Karling's integrated and innovative concept clearly convinced the center management as well as the owners and tenants the best." Sihlcity's anniversary will be Karling's first work. Subsequently, all promotions such as the summer lounge, fashion week and Christmas sales will also be promoted with a new communication platform. Sihlcity will be ten years old in spring 2017. The unique combination of 80 retail spaces, 14 food and beverage outlets, a hotel, a health and wellness center, a medical center, a cultural center, a library, a church and the largest cinema complex in Switzerland is a success story. Sihlcity can now attract 24'000 visitors per day.

 

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Matter Gretener Lesch: New customer with Gstaad Saanenland Tourism

After five years of successful work for Saas-Fee/Saastal Tourism, Matter Gretener Lesch is pleased to announce that the Nudge agency has now been given the opportunity to be creative for another well-known Swiss vacation destination. After winning a competitive presentation, it was entrusted by Gstaad Saanenland Tourism with the development of a strategic communication campaign for winter 2016/2017. This will be seen in various channels starting in the fall.

 

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Relounge wins Spross as a customer

Relounge is growing in the truest sense of the word. The Spross Group from Zurich the agency already with its live communication for the anniversary 125 years Spross in 2017 inspire and care for. So well that Spross decided to choose Relounge as the new lead agency for the entire mandate. The commercial nursery founded in 1892 has evolved into an active group of companies with three business divisions: gardening and landscaping, dumpster service and disposal, and real estate. The group, which is managed by members of the Spross family, consists of Spross-Holding and its wholly owned subsidiaries Spross Ga-La-Bau, Debag Zürich and the majority-owned Platanus Group with Platanus-Holding, Platanus Immobilien and Spross-Immobilien. In total, the family-owned company employs 160 people.

 

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Contcept communicates for Hotel W

Zurich-based PR agency Contcept Communication, together with German partner agency Styleheads, won the PR mandate for Hotel W in Verbier in a pitch process. Contcept is responsible for media relations, consulting and social media. Project manager is Rico Schüpbach. Styleheads is in charge of the markets Germany, UK and Russia.

 

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Havas Worldwide Zurich: Coop Bau + Hobby acquired as new customer

Just in time for the beginning of spring, Havas Worldwide Zurich has discovered the joy of DIY: The agency wins Coop Bau + Hobby in a pitch process. With a comprehensive Leitidde, which is playable on all channels, one prevailed against the competition. In addition to all advertising measures, the individual stores will be given a new coat of paint. The first work will be on display next fall.

 

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Four new customers for Admire

Outlet King, the largest outlet paradise in Switzerland, commissions the agency, which specializes in online and offline marketing, to design its new appearance. Based on creative and clever storytelling - adapted to a wide range of media and channels - Admire is developing a distinctive new brand presence. The first measures will be launched shortly and the new world will be pointedly staged for customers and partners.

For Auto Marti, Bern's largest BMW garage, Admire creates a new online and offline campaign and creates a social media concept.

In Immoveris, the agency also gained a partner that specializes in the marketing of residential buildings. Here, too, the agency promotes the newly created subjects in an unconventional way and shows once again that good ideas can be adapted to all industries.

Last but not least, a new modern responsive design website is being created for two subsidiaries of the Weiss & Appetito Group in close cooperation with a long-standing partner.

 

With this measure, the Swiss financial center simplifies a large number of norms and standards, ensures connectivity in international payment traffic and secures the competitiveness of Swiss companies. However, this changeover makes it necessary for all companies in Switzerland to adapt their financial software.

For the Swiss financial center, In Flagranti is responsible for the overarching communication on the harmonization of payment traffic and informs the various stakeholders at the appropriate level: from financial institutions to software providers to business customers.

Postfinance is the first institution to draw the attention of its 50'000 SME customers to the need for a software update with an awareness mailing and provide information about its accompanying services. In parallel, a campaign with advertisements and online displays is rolling out in various media. The motifs show obsolete office equipment. In conjunction with the headline "Time for an update", a calculator and typewriter as well as a stack of floppy discs draw attention in a sympathetic way to the fact that an update is occasionally necessary - and can also have positive effects. All measures refer to the landing page Postfinance.ch/update with further information.

Responsible at Postfinance: Ursula Käser, Ralf Stüber (control), Silvan Merki, Simon Mühlethaler (communication concept), Charly Suter, Christoph Mollet (marketing), Simone Kriesi, Lisa Reich (realization). Responsible for strategy, concept and realization: In Flagrante Communication
 

Somedia Promotion has been implementing Google Adwords campaigns for its local and regional advertising customers for over two years and ensures that their products and services are found on Google. As a new premium SME partner of Google Adwords, Somedia Promotion will continue to expand its digital product portfolio. To this end, three new positions have been created for 2016. The Graubünden-based advertising marketer will build on its experience as a provider of regional advertising solutions to expand its product range.

As a premium SME partner, Somedia Promotion accompanies and supports its customers in setting up and managing Adwords campaigns. Thanks to active campaign optimization, the certified Google specialists at Somedia Promotion are able to make the best possible use of their advertising clients' budgets.

Google works with a limited number of Premium Partners in each country who have a proven track record in delivering Google's advertising solutions to small and medium-sized businesses. In Switzerland, there are currently only two Google Premium SME Partners in addition to Somedia Promotion.

Andrea Masüger, CEO Somedia, in a press release: "We are looking forward to the partnership with Google. Google Adwords ideally complements our existing advertising offering, consisting of newspaper, radio, Internet and local TV. Especially for smaller companies that have not yet advertised online, we can now offer an attractive, cost-effective service with quickly measurable success from a single source."