The Trust in Professions Report 2016 is based on a global survey conducted by the GfK Association, which measures empirically surveyed trust in over 30 professions. Trust in the so-called uncontroversial professions such as firefighters, paramedics and technicians remained stable worldwide in 2016. By contrast, trust in the professions of bank employees, traders or salespeople, as well as judges and police officers, varies. On a global average, politicians occupy last place with a very low trust score. The Trust in Professions Report 2016 is based on 30,000 interviews conducted in 27 countries worldwide.

Allegations of corruption against FIFA, the world soccer association headquartered in Zurich, as well as several popular initiatives, such as "Against Mass Immigration," have recently kept the Swiss public very busy. The FIFA scandal has presumably fed doubts about sports officials. Added to this are doping tests on the Swiss national soccer team and a lost European Championship qualifying match against England shortly before this survey. At 35 percent, the Swiss trust professional athletes significantly less than they did in 2014.

Several other professions such as Journalists (31 percent) or Advertising professionals (26 percent) have lost trust. Journalists are least trusted in Japan (around 25 percent), while in France advertisers are not even rated as completely trustworthy by 20 percent of people.

On the other hand, increases in confidence can also be observed in Switzerland. Police officers (83 percent) and judges (77 percent), for example, could benefit from the overall improvement in crime clearance rates. Some changes must be attributed to the change in methods used in the current survey. Taken together, these developments lead to an average trust level of 65 percent, which - despite a drop of around 6 percentage points - still means global midfield.

Farmers have lost confidence, but with 79 percent approval they are still in the upper midfield. The industry's concentration on large farms with more intensive animal husbandry could be one reason for the decline. At the same time, state agricultural subsidies, whose reduction was announced at the end of 2015, are the subject of controversy. Thousands of farmers protested against the resulting real income losses. The abolition of the minimum exchange rate of the Swiss franc against the euro is now also causing problems for farmers, but is also affecting other export-dependent sectors as well as tourism.

The freshly built natural arena at the Rotsee is ready: a new rowing center, as well as a newly designed finish area are waiting for the international rowing elite to put this unique natural competition venue into operation. The brand identity of this traditional regatta was conceived and designed by the agency Hug & Dorfmüller.

The new logo stands for international diversity, team spirit and power, but also reflects elegance, experience and tradition - attributes that define the Lucerne Regatta. The campaign includes the naming, logo, event branding, posters and flyers, as well as digital media / Web.

Responsible at Lucerne Regatta: Andreas Bucher (President), Jörg Baumann. Responsible at Hug & Dorfmüller: Jeannette Dorfmüller (Project Management Signage), Sämi Roos (Art Director), Christian Dorfmüller, Thomas Hug.

Since the launch of the new product coincides with the upcoming European Championship and, in addition to public viewing, public grilling will once again take center stage, the agency, which has been in charge of the brand since this year, has placed the Grill Cheese in the football environment. Staged on the rectangular grill field and with old and new football wisdom, the Grill Cheese is advertised in the classic and social media. On the website Grillgerber.ch there is also a hot barbecue to be won with your own words of wisdom in the tradition of a Sepp Herberger.

Responsible at Emmi: Thomas Heller (Head of Marketing Switzerland), Claudia Waniek (Group Brand Manager), Martina Müller (Brand Manager), Kevin Müller (Trainee Brand Management Cheese). Responsible agency: Ogilvy One Zurich.

 

The company thus confirmed media reports from last week. Previously, images and videos alone reduced the possible length of a tweet by a good 20 characters. The financial service Bloomberg reported last week that Internet links would also no longer be counted, but Twitter did not make any announcement on this at first. The restriction to 140 characters dates back to the first version of Twitter. At that time, the service was still running on an SMS basis and it was a technical limitation. After the switch to a web platform, the limit remained and became a Twitter trademark. Co-founder and chief executive Jack Dorsey admitted that some users would like to send longer messages. He brought up lifting the limit, but then said himself, "The 140 characters are staying." The new rule should take effect in a few months, Twitter explained without giving a specific date. "We want to inform the software developers early," said Germany boss Thomas de Buhr. "Now it's about staying with the 140 characters, but making them completely available for communication." Twitter is struggling with only slow growth in user numbers, and its stock is in the basement because of it. (SDA)

A strongly announced intention in the initial briefing of the BCN marketing team. With the help of a teasing phase in the first week of May, the attention of residents in the canton of Neuchâtel was specifically drawn to the new campaign.

The first subjects were unveiled and distributed, reflecting the new language: authentic and intimate scenes from people's lives as well as shots of small moments of happiness from everyday life. The campaign allows the regular banknotes to shine in a new light. Thanks to the images and texts, the new representation of banknotes becomes a vehicle for expressing public participation in life's moments, opening the door to a more emotional dimension and a humorous portrayal of banknotes. Traditional amounts of money on banknotes are based on a reference system of small moments of happiness and moments of fraternal sharing.

The claim "Partageons d'autres valeurs" ("Share other values") focuses on the small moments of happiness in everyday life rather than the big moments and stages of life. With its new campaign, the Neuchâtel Cantonal Bank BCN shows everyday moments from the lives of Neuchâtel residents that have an emotional value in the eyes of the people and are important to them, and represents these far beyond the commercial context. The first wave of the campaign can be seen in the press, on posters, in cinemas, digitally, mobile and on social media.
 

The Weko found that Swisscom and its subsidiaries were dominant in the live broadcasting of Swiss football and ice hockey championship matches and certain foreign football championships on pay TV, according to a statement. This is because Swisscom subsidiary Cinetrade holds long-term and comprehensive exclusive rights to broadcast sports content on Swiss pay TV. Swisscom had abused this market dominance in several respects. For example, Swisscom had refused some competitors any offer to broadcast live sports on their platform. Other competitors, such as UPC Cablecom, were only granted access to a reduced sports offering. Furthermore, unlike Swisscom itself, competitors could only offer their customers sports content linked to Teleclub's basic package. With these practices, Swisscom had gained an unlawful advantage in the competition among TV platforms, according to the statement. The Weko's decision can be appealed to the Federal Administrative Court.

UPC Cablecom welcomes decision - and criticizes it

In a statement on Tuesday, competitor UPC Cablecom expressed its satisfaction with the Weko decision. The Weko has thus confirmed the view always held by UPC Cablecom that Swisscom has been using an illegal distribution practice for sports programs for years, thus unlawfully depriving a large part of the Swiss population of sports content. However, UPC criticized the decision for not obliging Swisscom to enter into immediate commercial negotiations on the transfer of sports content for customers of other providers as well. This is regrettable and incomprehensible, he said, because it means the "untenable situation" continues to exist. The damage to the competition would be difficult to reverse and would run into millions, while Swisscom, as a state-owned enterprise, would have to hand the fine back to the state anyway.

Suissedigital: "Please refrain from legal banter".

Suissdigital, the association of cable network operators, also welcomes the decision. "We are glad that the Competition Commission has established and sanctioned the abuse by Swisscom that we have been complaining about for years," says Pierre Kohler, President of Suissdigital. He appeals to Swisscom's sportsmanship and calls on the company to play fair. Kohler: "We ask Swisscom to refrain from legal skirmishes and now make all providers a fair offer for sports broadcasts." This is also in Swisscom's interest, he says, as it would allow the company to triple the group of potential sports customers in one fell swoop.

Like UPC, however, Suissedigital is also critical of the fact that the Weko is refraining from taking swift action to remedy the grievance. "It is very irritating that the Weko identifies the prevailing grievance - which, moreover, is caused by a state-owned company - but does not want to eliminate it," Kohler criticized in a statement. "This is inconsistent with such a clear legal finding and testifies to the Commission's lack of courage in actually wanting to effectively eliminate an abuse at a state-owned company with its decision."

Swisscom rejects accusations and moves on with decision

In a statement, Swisscom said it was convinced that it had acted legally in marketing the sports content. The rights would be awarded periodically in an open procedure - other interested parties could also participate. By distributing via the Swisscom TV platform, the company is protecting the high investments made in recent years to be able to offer a sports offering that had previously been neglected in Switzerland as attractive content via pay TV. It was only thanks to Swisscom's entry into the TV business in 2006 that consumers had an alternative to the market monopolized by cable network operators. Swisscom also stresses that many more Swiss football matches are now available live on free TV - as a result of Swisscom's involvement. Since then, consumers have also benefited from a broader range of sports on the cable networks.

Swisscom now wants to examine the present report in detail, take the decision to the Federal Administrative Court and, if necessary, to the Federal Supreme Court. Since the chances are considered to be intact, no provisions are being made. (hae)
 

After the sales organization of the two trade publications had already been merged a few months ago, the editorial teams will now also work even more closely together. As part of this reorganization, Werner Rüedi, Editor-in-Chief of Schweizer Versicherung, will additionally take over the editorial management of Schweizer Bank as well as all guides and special publications of the two magazines as of July 1, 2016. René Maier, previously editor-in-chief of Schweizer Bank, will continue to contribute his experience and know-how from the financial sector as editor-in-chief, Ringier Axel Springer writes in a statement.

Werner Rüedi, Chief Editor Swiss Insurance and Swiss Bank

 

This means that the entire organization of the new Advertising & Commuter Media division, in which the Swiss media group will combine the sales teams in a central advertising market in the future, is in place. In his new role, Mankowski will be responsible for sales of all Tamedia's national media titles (print and digital). In addition, the 43-year-old Swiss national will be responsible for serving and expanding customers abroad in order to further advance the international market orientation.

Philipp Mankowski has many years of international experience in the media industry and in-depth knowledge of the convergent marketing of media offerings. Most recently, he was General Manager International Sales at Axel Springer SE in Berlin, where he was responsible for the advertising marketing of all the publisher's media to international customers. Prior to that, he held various management positions at Axel Springer in Germany. His previous professional stations include the Frankfurter Allgemeine Zeitung as well as Publicitas, among others in New York.

Marcel Kohler, member of Tamedia's Management Board and responsible for the new Advertising & Commuter Media division from 2017, in a statement: "I am convinced that we have found the right man in Philipp Mankowski as Head of Advertising Market National Media and look forward to serving our customers even more comprehensively and implementing innovative media projects throughout the company with an experienced and great team." In the Advertising & Commuter Media division, Tamedia will combine the currently decentralized sales teams into a central advertising market with around 300 employees throughout Switzerland from 2017.

The Bern-Mittelland Red Cross transport service provides mobility for elderly, disabled and sick people who are unable to use public transport or private transport. It can be requested at any time via the dispatch center. The service takes its passengers safely to their destination, such as to the doctor, to the shops or to therapy. And there's more: volunteer drivers from the region collect customers from their homes, accompany them personally, talk to them, wait for them at appointments and bring them back again.

The new campaign focuses on this personal aspect. On the one hand, it aims to raise awareness of the service among potential users and future passengers. At the same time, it aims to recruit new volunteers who want to pursue a meaningful activity as a driver in their free time. Maxomedia designed and realized various advertising materials for the transport service under the motto "From person to person, from door to door". The focus is on authenticity: Real drivers and passengers serve as testimonials in the campaign. The imagery conveys closeness and a sense of security.

A special focus was placed on making it easier to book a ride: a concise key visual with the telephone number and the simplified URL with a redirect to the online portal are memorable. Advertising materials such as posters, flyers, advertisements, AdWords and give-aways are now in use. In order to make the best possible use of the advertising funds for the non-profit organization, the campaign also has a strong PR focus. A wide range of local and regional media are supporting the message of the Bern-Mittelland Red Cross transport service, depending on the topic and occasion.

Responsible at the Swiss Red Cross Bern-Mittelland: Ursula Zulauf (Managing Director), Brigitte Bodenmann (Head of the Mobility and Support department). Responsible at Maxomedia: Bernhard Herzig (overall responsibility), Tatjana Meichtry (project responsibility), Lara Février (PR), Daniel Rödel (AD), Antonia Bekiaris (text/concept), Alba de Zanet, Christoph Gerber (graphics), Pascale Amez (photography).

 

The non-partisan association will continue to be chaired by National Councillor Natalie Rickli (SVP). The Campaign for Media Freedom is preparing intensively for the upcoming debate on "public service". Improving the framework conditions for private media providers and the associated strengthening of media diversity and competition are also key objectives of the association for 2016.

In addition to President Natalie Rickli (National Councillor SVP) and Vice President Christian Wasserfallen (National Councillor FDP), National Councillors Thomas Müller (SVP), Marco Romano (CVP) and Gregor Rutz (SVP) as well as Martin Baltisser (SVP), Pierre Bessard (Liberal Institute), Filippo Leutenegger (City Councillor FDP) and Thomas Maier (former National Councillor GLP) were confirmed on the Board. With the two newly elected members Philippe Nantermod and Andri Silberschmidt, the Board of Aktion Medienfreiheit has been further strengthened from the liberal camp. Nantermod was elected to the National Council in fall 2015. He is Vice President of the FDP Switzerland. Andri Silberschmidt will further rejuvenate the Board. The 22-year-old from Zurich has been President of the Young Liberals Switzerland since April of this year.

Politically, the Campaign for Media Freedom can look back on an eventful year, according to the press release. In June 2015, the referendum on the Radio and Television Act (RTVA), which the Campaign for Media Freedom was at the forefront of campaigning against, only narrowly failed. In the autumn, the Campaign for Media Freedom presented a comprehensive position paper with regard to the "public service" debate, as well as the HSG's study on "Service privé", which analyzes the performance of private media. The study sheds light on aspects that are not mentioned in the conventional Bakom papers. It should be of corresponding importance in the forthcoming debate on the Federal Council's "Service public" report, which is expected in June.

Aktion Medienfreiheit wants to ensure that private providers are given better framework conditions by reducing state intervention (legal, content-related and financial). The principle of subsidiarity should also be strengthened in media policy. The Internet should also be left to the private sector. In the view of the Media Freedom Campaign, the SRG license should be revised in a targeted manner and, if the "public service" debate has not yet been concluded, extended by a maximum of one year (and not 10 years as planned) so that the - hopefully liberal - media policy decisions of Parliament can be taken into account.

Job advertisement as PDF

If waiting dogs become restless at home, they lie down in front of the door and wait until their humans return. There can be various reasons for this and it is certainly not just because the dog misses its master and mistress. Regardless, BBDO developed the Miss-U-Matt for the dog food manufacturer Cesar. This is - in essence - an original idea. The mat notices when the dog lies down on it and sends urgent reminder text messages to the owner's smartphone.

You can do it - but probably not buy it. Like most advertising gimmicks that were only developed for the sake of the casemovie. Perhaps the better solution would be not to get a dog at all anyway, if you have to be reminded late at night in the office that you have one. (hae)