Contexta positions the traditional paper as a newspaper for discerning readers, according to a press release. Now, the campaign with the characteristic black reading glasses is being supplemented with new, current subjects. The campaign focuses on Bern's nightlife, culture and online offerings. The campaign can be seen, among other things, on a 110 square meter megaposter at the Bern train station.

Responsible at Espace Media: Sandra Locher (Head of Marketing & Communications), Manuela Rufer (Head of Advertising), Patrick Linder (Project Manager Advertising). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Daniel Rödel (art direction), Heiri Schnorf, Livio Canonica (graphics), Raphael Gammenthaler (text), Michèle Borter, Delia Zeiter (consulting). Production: Jonas Kambli (photography), Dina Mory (illustration).

The day-to-day work will continue to be carried out by Ursula Grob, the previous assistant to the Managing Director. The position of Managing Director will remain vacant for the time being, as ASW writes in a press release. However, the Board has decided that Board member Benno Frick will take over Peter Grob's dossiers and ensure continuity at the ASW office in close cooperation with Ursula Grob.
 

A minor inattention and it happens: paraplegic for life. The injury will accompany those affected for the rest of their lives. The Swiss Paraplegic Foundation (SPF) does the same: it offers a network of services that is available to anyone affected until old age, according to a statement. The image campaign is intended to use the symbolic tattoos to anchor the "lifelong" nature of both the injury and the care provided by the SPS.

The tattoos stand for the formative accident itself. And they usually occur where the accident has also left its permanent mark - on the back. To ensure that severe back injuries are treated optimally, SPS provides seamless, lifelong care for paraplegics, from initial care to outstanding medical treatment and reintegration into the world of work.

The poster campaign, which already got off to a successful start last year, has now been supplemented with further subjects. It is now being used throughout Switzerland in October.

Responsible at SPS: Christian Hamböck (Head of Marketing and Fundraising).Responsible at Spina's Civil Voices: Andrea Reinhart (AD) Matthias Freuler, Susi Kammergruber (text) Lorenz Spinas (overall responsibility), Corinne Bucher (consulting), Oliver Nanzig (photographer).

Raffael Futterlieb is the name of the young copywriter-to-be who has just beaten twelve competitors in the final round of the first German-language Texter Talen competition in Zurich. "Raffael Futterlieb is creative, brash, has ideas and really has the talent to become a good copywriter very soon," was the opinion of all four judges, who certainly didn't have an easy task at the weekend during the jury final round at the premises of Cheese & Chocolate Film on Zurich's Bertastrasse. "All the applicants who made it through to the final round showed great class in their own way. But at the end of the day, Raffael was just that little bit ahead," says Matthias Wiemeyer, who followed the judging process just as closely as his partner Petra Huber.

In the end, the judges and organizers agreed: the copywriting competition has brought new talent to the surface. Young talents that are not always so easy to reach through the traditional application process. A path that sets a precedent? "We are currently planning another round of the competition, but we will look at it from time to time with Frank Bienenfeld, who initiated the whole thing with us. We work very well together as a team. Maybe we'll come up with a completely new idea soon," says Wiemeyer.

The schedule of Quinnie Cinemas' four Bern cinemas includes feature films, documentaries, Swiss films and studio films. Through the cooperation, the cinema marketer aims to strengthen its market position. Currently, Werbeweischer achieves a total market share of 51 percent by audience in German-speaking Switzerland.

Now the subject has been censored: The cultural institution is pasting bars over the offending parts. After numerous protests, the decision to act was made voluntarily, a Leopold spokesman told the APA news agency. One did not want to hurt anybody and disturb neither children nor adults. However, it was actually only a matter of the artistic representation of three naked men, the spokesman continued, according to SDA. However, it is to be respected if some cannot bear to see a naked person.

While the museum does not want to "disturb either children or adults" with the subject, "Mr Big" continues to stand cheerfully in the courtyard of the Museumsquartier, a larger-than-life, walk-in sculpture that also lolls around in the courtyard in an Adam costume, according to the SDA. However, the sculpture has not yet caused a stir; it is rather used as a children's playground, according to the Leopold spokesman. The 250 posters, on the other hand, have received reactions ranging from "brainless" to "pathetic" to "pornographic. One lady is said to have even threatened to personally take up a paintbrush and paint over the genitals. Advertising posters not only attract more attention than statues, they also arouse more protest. Otherwise, the same lady would have long since threatened to paint German lederhosen on the children's playground penis, or to put on a little tartan skirt. (uma)

The campaign on large posters, which was hung in various cantons, is said to have been launched at an inopportune time. Because around the same time, the amateur film "Innocence of Muslims" led to mass protests in which more than 50 people died. Moreover, as Sonntag writes, the sign of the cross is frowned upon and is perceived as a provocation against Islam. Therefore, it had come to heated debates on Facebook and forums such as "Turkworld" in the aftermath.

More moderate Muslims, on the other hand, accused their fellow believers of too radical ideas, according to Sonntag. The Swiss advertisement was not a provocation for them. Swiss reacted diplomatically to the criticism: "We in no way intend this advertising message to make a religious or political statement," said Swiss spokeswoman Myrian Ziesack, according to Sonntag. However, Swiss is very sorry if the religious feelings of third parties have been hurt.

The design of the SBB station clock is used by Apple for the time and alarm clock function in the iPad (Werbewoche.ch reported). No further information will be provided about the amount of the license fees or other details of the agreement. This has been agreed by the two parties, as SBB informs on press portal.

The Proton-M with Intelsat 23 at the helm was launched from the Baikonur Cosmodrome in Kazakhstan at 10.37 a.m. CEST, according to the space agency Roskosmos. The 3.2-ton satellite from Luxembourg-based provider Intelsat will provide customers in North and South America, the Caribbean, Western Europe and Africa as well as on selected Pacific and Atlantic islands with state-of-the-art services for 15 years. (sda)

The local team consists of Marc Lamarche and Jonathan Queloz at the start and serves customers in French-speaking Switzerland and neighboring countries. It will be led by Marc Lamarche, who has made a name for himself as a mobile pioneer, the Swiss mobile advertising marketer said in a statement. He had already taken an in-depth look at mobile in 2007, it said. As head of mobile at Edipresse, Lamarche has driven the entire development up to the first mobile advertising campaigns in recent years.

As part of the launch of Adello Romandie, the "Mobile Advertising Best Practice" event will be held on October 24 in Lausanne in collaboration with Google and Publimedia.
 

To this end, Stailamedia is entering into a comprehensive cooperation with the New York-based real-time bidding company App Nexus and is putting its technology system for managing supply and demand partners into operation. The App Nexus technology will be used as a sell-side platform, according to a statement from the online marketer. It already offers an inventory of more than 100 websites at launch, which can now be booked automatically.

Michael Baum, Managing Director of Stailamedia, is convinced that the future belongs to automated media buying. "The technologies from App Nexus allow us to achieve a massive improvement in reach for our advertising clients' campaigns and at the same time higher revenues for our publishers," explains Baum.
 

According to a press release issued by the agency on Friday, this is intended to show all the details of the Swiss parks in a large, illustrated format. On the reverse, readers will find all the information about the park label, the park categories, what is on offer and portraits of each individual park. The map has been designed to be multifunctional and, in principle, reach everyone from primary school classes to politicians.

The map is distributed nationwide to visitors to all 18 parks. It can also be ordered free of charge online from the FOEN. It will also be widely distributed by Switzerland Tourism and the Swiss Parks Network via their channels, such as at trade fairs. A second edition is already planned.

Responsible at Marti.Seiler: Thomas Krebs (strategy), Anita Kittel (consulting), Stefan Künzler/Philip Meier (art direction), Stefan Beck (text/concept), Peter Marti.