According to the press release, the campaign includes posters, advertisements, radio spots, mailings for every Mini dealer and online advertising. Under the title "The mountain guide for everyone", the Mini Countryman Snowhill was positioned as the Mini winter and alpine model. The campaign can be seen until the end of October.

Responsible at Mini: Carol Hochuli (Head of Mini), Samuel Engeli (Head of Communications). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Senior Copywriter), Stephanie Lang (Senior AD), Javier Santillan (Junior AD), Sandra Kopplin (Senior Account Director), Melanie Herbst (Account Executive).

 

The Limmattal Hospital in Schlieren, with around 1200 employees, provides basic medical care in the Limmat and Furttal valleys and neighboring regions. Up to 60,000 patients are treated every year. Crafft has
At the beginning of 2012, the agency was commissioned to reposition the Spital Limmattal brand, as detailed in a press release. The agency developed a comprehensive corporate design with a new logo, typography concept, imagery as well as guidelines and basic elements for various brochure and magazine formats. The new Website of the hospital Crafft is also responsible for the concept and design. The website will be launched at the beginning of 2013.

 

With Hypomat.ch, the Glarner Kantonalbank realized an online portal which, according to the announcement, for the first time makes it possible to redeem an existing mortgage quickly, easily and at attractive conditions. The Zurich agency Bricks & Wide was given the task of creating the naming and branding for the new product and promoting Hypomat.ch with various communication measures. Bricks&Wide was also responsible for the screen design and usability of the online application.

According to the agency, the challenge was to simplify the complex process by means of a clear design and thus make it as self-explanatory as possible for the user to redeem his mortgage. The web application was implemented by Inventage (software engineering) and Gridonic (front-end development).

In developing the name Hypomat.ch, care was taken to ensure that the name has a strong recognition value and can become a fixed term for online mortgages, according to the statement. Thus, an analogy to the ATM was deliberately created. Furthermore, the agency created an advertising and banner campaign, which makes Hypomat.ch known in a striking way as the "first real online mortgage". In addition, a short image film about the creation of Hypomat.ch and an animation spot were realized.

Responsible at Glarner Kantonalbank: Marcel Stauch (Project Management), Patrik Galatti (Head of Marketing). Responsible at Bricks & Wide: Michael Wiedemann (Strategy / Project Management), Michael Booz (Concept / Head of Creation), Patricia Harzenmoser (Art Direction).

 

With the redesign, the magazine wants to create attractive added value for its readers in the same space, according to a statement. The layout is to be more compact and modern, and a new font will ensure better readability. The visual language is to become warmer and more intimate, according to the statement, and allow readers to feel the closeness to the people portrayed.

In the refreshed issue launch, the "People" section now includes 12-14 pages on Swiss personalities and international stars. In addition, people journalist André Häfliger joins the entertainment team of Schweizer Illustrierte as of January 1, 2013.
The central "Premium" section features classic reports, home stories and interviews on entertainment, sports, politics, business, culture and Switzerland's most beautiful regions. The service-oriented "Magazine" section at the back offers lifestyle in every price range: fashion, travel, cars, food & drink, health and events are the focus week after week.

The graphic concept was developed by the Beling Thoenen Design agency. The new issue is available on newsstands from today.

 

Then the pussycat can't get enough of the new Corolla and constantly comes up with new reasons to be driven to the doctor's office. Even if the story seems a bit far-fetched... most people will still have trouble keeping from laughing when watching the clip.

According to Horizont.net, the spot premiered yesterday on Facebook and is part of Saatchi & Saatchi NZ's new "Feels Good inside" campaign. This also includes the following two clips:

No fewer than 295,000 accidents per year are attributable to falls, according to the press release. In mountainous areas, the most frequent cause of accidents in Switzerland can have particularly fatal consequences. For this reason, Suva is now supplementing its long-standing prevention campaign against falls with another striking advertisement and poster. The pancake in the shape of a slippery banana peel is aimed specifically at hikers and provides numerous tips on how to avoid falls while hiking with little effort.

Responsible at Suva: Susan Huber-Brun (Advertising + Communication Suvaliv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Doelkar Monkhar (consulting). Photography: Staudinger + Franke.

The new role of the Hear the World Foundation under the umbrella of the Sonova Group is reflected in the visual appearance, according to a statement. It incorporates elements of the Sonova brand identity and explicitly refers to the Group with the new logo byline - "a Sonova Group initiative". Apart from that, the Hear the World Foundation forms an independent appearance that consciously differentiates itself from Sonova, especially in its color scheme.

According to the statement, the focus is on the logo, which visualizes two important aspects of the initiative: The descriptive word mark conveys the institutional seriousness and responsible attitude of the Sonova Group and its Corporate Social Responsibility (CRS) program. Complementing this, the sweepingly drawn figurative mark is intended to convey emotionality, humanity and closeness. It depicts the core of the initiative - the worldwide commitment to the topic of hearing - while leaving room for interpretation. Accordingly, the "W" of "World" merges with the outlines of the ear or heart in the logo. The warm, earthy gray tone is deliberately intended to differentiate from the cool blue of the Sonova brand. Closeness and simplicity are also conveyed by the hand-drawn quality of the logo, which looks like a brushstroke created by a child's hand. In contrast to the logo, which is more restrained in terms of color, the overall appearance of the initiative is intended to be lively and accessible, according to the agency.

As MSF writes in a press release, the institution was able to count on generous support from digital media and television channels for this campaign. The spot was produced by the media agency Universal McCann (UM), part of IPG Mediabrands.

From October 15 to November 10, 2012, the clip will be shown on various cable TV channels, websites and social networks. This will enable hundreds of thousands of households in German-speaking Switzerland to be reached. At the same time, the Lucerne University of Applied Sciences and Arts is conducting a study to find out how the campaign is affecting awareness of MSF.

The message of the commercial is clear: donations save lives. Donations from private individuals are crucial to MSF's social mission, as the organization is more than 80 percent funded by private donations, according to the press release. In Switzerland, the organization can count on the support of 200,000 benefactors and is therefore able to act and provide aid worldwide within 48 hours.

 

New Level Establishment states to the website Kress.com that the magazine would be discontinued "due to a lack of economic prospects. While Maxim sold over 115,000 copies under Marquard in 2008, 65,000 copies were printed at last count. The German licensed edition started in 2001 and was initially published by Axel Springer Verlag.

Thus, Maxim Switzerland is the only German-language edition of the title. The Swiss version appeared for the first time in September 2012 (Werbewoche.ch reported) and is published six times a year.

In addition to business objectives, SRG is also setting out for the first time directions for the further development of SRG's radio, television and Internet services, according to a statement. In the interests of transparency, the SRG is publishing the Strategy fully on the Internet.

The revised SRG corporate strategy

• brings public service values to the point;
• emphasizes that the audiovisual offering remains SRG's core competence and corporate purpose;
• sets the strategic goals of the SRG;
• defines directions for the further development of the offering;
• sets priorities in order to use resources even more effectively;
• expresses SRG's openness to cooperation with private media houses where this is in the mutual interest.

In the new environment, the SRG media company wants to convince as a radio and television provider (broadcast) and as a multimedia provider (broadband). The behavior of viewers is changing: Many of them do not follow the program and broadcast times; thanks to the Internet, they use media offerings independently of time and individually. The SRG wants to respond proactively to the wishes of fee payers, according to the strategy.

More Swiss productions and even closer to the audience

SRG's strategy is to reach users where they are with a distinctive public service offering: on radio, television and the Internet.

SRG wants to increase the number of Swiss productions. Live reporting as the foundation of the channels is to be expanded. Smart TV (also known as hybrid TV) must be developed quickly - priority is given to the European standard HbbTV and second screen. New social trends are to be picked up early on in radio and TV programming. In addition, the aim is to address mobile and young audiences better and in a more targeted way. Although the population is getting older, the aim is to maintain the average age of listeners.

SRG's Executive Board and Board of Directors worked closely together to develop the strategy. The Board of Directors approved it at its October meeting: The corporate strategy will be followed over the next five years and updated as needed.

Automobile pages in the eight print editions of Die Nordwestschweiz, geared to the needs of the regions, will now supplement the offering on Fridays. The tried-and-tested mobile pages in Der Sonntag and Die Nordwestschweiz will be continued within this offering.

With the Auto Channel, Die Nordwestschweiz is to be even better geared to the above-average interest of its readers in automotive topics, according to a statement. The new channel will be launched on the online portals of AZ Aargauer Zeitung, AZ Limmattaler Zeitung, BZ Basel, BZ Basellandschaftliche Zeitung, AZ Solothurner Zeitung and AZ Grenchner Tagblatt (Nordwestschweiz Netz).

The new service is run by Peter Ruch (46), who has worked as an automotive journalist for more than 25 years - including for the Neue Zürcher Zeitung and as editor-in-chief of Automobil Revue. He is a member of the jury of "Car of the Year," the Oscar of the automotive industry in Europe. His company Pruductions is based in Burgdorf. The new Auto-Channel editorial team is an integral part of the newsroom network in Aarau and 16 other locations in northwestern Switzerland.
 

The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. The Trend Report is supplemented by a special analysis, each of which examines a current topic in the context of SEA and SEO.

Read the Media Focus SEM Trend Report October 2012 in PDF format.