KSP implements quality report for Schön Klinik
Schön Klinik is a clinic group with 17 clinics in northern and southern Germany. KSP Krieg Schlupp Partner was entrusted with the task of conceptualizing and designing this year's quality report.
The core target group is potential, current and former patients and their relatives. The main objective of the quality report is to convey credibility and trust. All reports were written by employees and each provided with name, picture, core competence and contact details. In this way, a high degree of authenticity is achieved.
A simple but effective concept ensures that the patient always feels at the center of attention when reading: Relevant questions that concern patients and relatives before a hospital stay are answered by means of articles, facts, individual statements and pictures. In this way, the patient feels taken seriously and competently advised.
The quality report is published in electronic form as an ePaper and interactive PDF as well as a printed version with 15'000 copies.
Responsible at Schön Klinik: Alexander Hauenschild (Managing Director), Petra Berghaus-Wagner (Head of Communications and Networking). Responsible at KSP Krieg Schlupp Partner: Anita Kummer (creative direction), Rahel Witschi (art direction), Daniel Zehnder (text), Christoph Ilg (consulting management), Natalija Ferrari (consulting assistance), Florian Hammerich (photo), Craft367 (image editing).
