Food Save Quiz: ARC Collective Brings ZFV Guests to the Table
During the Food Save Weeks, ARC Collective used a trilingual Food Save Quiz to raise awareness about food waste among guests of the ZFV Cooperative in a fun and engaging way. The quiz page was viewed 7,324 times.
ARC Collective developed a trilingual Food Save Quiz for the ZFV cooperative. It accompanied the Food Save Weeks, during which the ZFV served Food Save menus at 179 restaurants from September 14 to 25, 2026. These menus featured ingredients from byproducts of food production, such as beer spent grain from Brewbee, products from Protaneo and Luya, and gourmet mushrooms.
The promotion was part of the national Food Save Action Week organized by United Against Waste (UAW). As a founding member of the UAW, the ZFV says it works year-round to combat food waste and pursues ambitious sustainability goals in this area.
Food Save Quiz Without Downloading an App
As part of the Food Save Weeks, a quiz and a personality test invited guests to explore the issue of food waste in a fun and engaging way. The Zurich-based agency ARC Collective developed the interactive elements for this accompanying initiative. The goal was to convey the Food Save message in a fun way—without lecturing, but rather by sparking a desire to try new things.
Using a QR code in the ZFV restaurants, guests were able to access the quiz—in German, French, or English—without having to download an app. At the end, they found out which Food Save type they were: Expert, Insider, or Newcomer. During the lead-up period, a personality test complemented the mechanics.
Where Food Waste Occurs in Everyday Life
The quiz page was viewed 7,324 times. The responses also reveal where food waste occurs in everyday life: 550 participants said they had no idea what was left in the fridge. And ten guests would rather secretly push extra pasta onto their neighbor’s plate than have it packed up to take home.
Position Food Save as an Experience
«Food Save is often seen as sensible, but rarely as appealing,» says Olivier Mächler of ARC Collective.
By positioning Food Save as an experience and conveying knowledge in a playful way, the ZFV sought to change exactly that. The goal was not only to make the fight against food waste tangible for guests but also, ideally, to inspire them to be more mindful about how they handle food in their daily lives.
Person in charge at ZFV Enterprises: Natascha Ronner, Content Manager; Philipp Kirfel, Brand & Design Team Leader; Barbara Gobeli, Sustainability Specialist; Nico Prisi, Graphic Designer; Graphic design, landing page, and POS: ZFV. Contact at ARC Collective: Olivier Mächler, guiding principle, concept, and quiz.
