tomcat and zimsaboo: Bedtime Stories from Switzerland
The St. Gallen-based advertising agency tomcat developed the brand strategy, branding, and a nationwide campaign for Zimsaboo AG. The campaign centers on personalized bedtime stories from a book with a built-in e-reader.
With "zimsaboo," Zimsaboo AG, based in Rorschacherberg, is launching an interactive bedtime storybook with a built-in e-reader. The St. Gallen-based advertising agency tomcat is responsible for the brand strategy, branding, creative development, and implementation of the Switzerland-wide campaign.
Bedtime Stories Without Cell Phones or Tablets
Developed and patented in Switzerland, this book is aimed at families with children. According to the press release, it is designed to create more opportunities for quality family time without cell phones or tablets. The stories are generated anew and customized based on keywords entered by the user. The focus is on uninterrupted time with the kids—free from distractions like tablets or TV.
With its new «Good Night Book from Switzerland,» Zimsaboo AG is positioning itself as a provider of a product that, according to the company, promotes family time, presents age-appropriate content, and fosters reading comprehension. The tagline «Creating brilliant stories together» reflects the idea that each story is created individually within a family setting.
Campaign videos bring the story worlds of zimsaboo to life
A central component of the nationwide campaign is the series of campaign videos, which were produced in collaboration with the St. Gallen-based film production company Nektar. They draw on the imaginative story worlds of zimsaboo.
The campaign will run on Google, Meta, TikTok, and YouTube and will be supplemented by a poster campaign starting in November. According to the press release, the goal is to raise awareness of zimsaboo in Switzerland and highlight shared storytelling as a valuable bedtime ritual.
Two of the campaign videos are available on YouTube:
Person in charge at Tomcat: Creation, branding, strategy, and implementation. Contact at Nektar: Film and Photography Production; Director: Leo Graf; Director of Photography: Marco Frei; Photographer: Rouven Niedermaier; Producer: Luca Zellweger; Line Producer: Sven Bischof; Animation: VFX Artist and Supervisor Leo Graf. Client: Zimsaboo AG, Rorschacherberg.
