Gambling Contexta acts as an investment consultant for Swisslos with a campaign for the Euro Millions. Who actually chooses these numbers? Sometimes you have to ask yourself whether everything is above board when you compare your lottery ticket with the numbers drawn. But apparently no one is doing any better. Once again, the jackpot was not hit last weekend. Now 180 million euros are waiting for the next lucky faun.how to get rid of your moneyWhere to go with this money? There are many ways to make your life more enjoyable with such sums. Some particularly original suggestions can currently be read on billboards in German and Italian-speaking Switzerland. Contexta's Euro Millions campaign, for example, recommends that instead of getting annoyed in traffic jams, drivers should simply buy their own highway.
Another tip that Contexta bosses Bene Abegglen and Nadine Borter had no qualms about giving to their copywriters Moritz Staehelin and Samuel Wicki: "Stupid boss? Buy your own company." Why change? Abegglen and his agency also work successfully for the numbers lottery with the claim "Nobody makes more millionaires ...".
In the individual countries, the Euro Millions are operated by the local lottery companies for their own account. The numbers are drawn every Friday at 9.30 pm in Paris. The stakes in all participating countries are pooled. The target is 15 million francs per weekly jackpot. However, the record is now 285 million. In order to statistically crack this pot, 75 million lottery tickets would have to be filled out.
In keeping with the large numbers, Contexta's campaign can be seen not only on classic F12 poster sites, but also as mega posters at selected locations. The image campaign is supplemented by weekly jackpot advertisements and banners, each of which refers to a current topic.
Andreas Panzeri

Since the beginning of the year, Publisuisse has been in charge of sponsoring SRG radio stationsBy Markus Knöpfli Since January, Publisuisse has been responsible not only for TV advertising, but also for sponsoring the twelve SRG radio stations - at least as long as this remains permitted by law.
According to the Advertising Statistics Foundation, around CHF 18 million was invested in radio sponsorship throughout Switzerland in 2000. The twelve SRG radio stations raked in around a third of this, namely around CHF 7 million (not including event and concert sponsorship).
While the sponsorship of SRG radio stations was previously the responsibility of the respective radio directors, they have now transferred the sponsorship area to Publisuisse as a complete package as of January 1. For two weeks now, Publisuisse has also had Beatrice Kniel (45) in charge of the newly established radio sponsorship unit. Kniel is responsible for sponsorship on all twelve SRG radio stations - with one exception: event and concert sponsorship remains with the broadcasters.
SRG spokesperson Josefa Haas justifies the switch to Publisuisse with the desire to offer radio sponsorship from a single source. Haas explained the fact that TV sponsorship, which is the responsibility of the programme directors, is not also being centralized with the already intensive contacts between TV and Publisuisse. In contrast, there had previously been no contact with Publisuisse for the advertising-free SRG radio stations, which is why a change was appropriate.
Twice as much sponsorship money possible for radio
Publisuisse Director Ingrid Deltenre also emphasizes that, thanks to the sale of TV advertising, her company not only has good contacts to clients with affinities to the electronic media, but also professionalism in marketing and pricing. According to the advertising brochure, the USP of SRG radio is its high reach and - oh irony! - freedom from advertising (see box). Publisuisse has already made price changes (i.e. increases) based on CPMs, which are based on Radiocontrol performance values. Here is a concrete example: Sponsoring a week of traffic information from Viasuisse on DRS 1 (41 broadcasts) costs CHF 42800. According to Publisuisse, the sponsor, who is mentioned once at the end of each program, receives around 25 million gross contacts per week. Individual packages are of course possible.
Deltenre assumes that sponsorship income at SRG radio stations can be increased. At Radio DRS in particular, where sponsorship has been operated the least professionally to date, she believes a doubling within two to three years is possible - thanks to higher prices, more orders, new customers and cross-media (radio, TV, teletext). The latter can now play a greater role at Publisuisse. One example of this is the broadcasts from Salt Lake City, which were jointly sponsored by Swisscom, Rivella and Chevrolet as a complete radio-TV-teletext package.
However, it remains to be seen how long Publisuisse can continue to manage radio sponsorship. After all, the current draft of the RTVA provides for the abolition of sponsorship for SRG radio stations. Conversely, the Federal Council has already indicated that everything will remain the same in terms of radio sponsorship.
Walpen turns words into action

Following the Federal Council's fee-splitting decision on January 23, SRG Director General Armin Walpen called for advertising on DRS radios in an initial statement - as a replacement for the fee shares to be ceded. In the meantime, he has also commissioned a study to shed light on how advertising on DRS radio would affect the rest of the advertising market. However, Heidi Ungerer, Radio DRS press spokesperson, did not want to say which German institute is carrying out this study, when it will be completed and whether it will be published.