Desire vs. order
Column: Unconventional ideas aren't born on the executive floor. There, managers are concerned, at most, with the profitability of their strategy.
Column Rebellious ideas are not born on the carpet floor. At most, managers there ask themselves about the profitability of their strategy. Chiara took off to save polar bears from drowning at the North Pole. Tobacco was only available on the black market. Fees were paid according to body mass index - to my detriment. 2012, I remember correctly. Commuters were still wading knee-deep in printed paper at train stations. Transport helicopters pelted the country with the Weltwoche, the anti-democratic right's favorite newspaper - and with portraits of President Blocher. Hardly anyone bent down.
Hedge funds had long since taken over Tamedia. Nobody watched television anymore. Roger Schawinksi taught experimental philosophy at the ETH. The kiosks that survived sold aspirin, socks and knick-knacks. Media ecologists chanted around the corners. In short, there was a nice buzz in the air.
It is said to have started in Winterthur. Eleven dismissed journalists set up a studio. They embraced a new media economy. They researched and published, created an Internet newspaper, published a daily newspaper, a weekly newspaper and a voluminous newsletter. Soon they were 32, running an Internet radio station, teaching public storytelling and narration, and all this would have remained the foam of the day had they not broken with everything that the profession considered professional and necessary.
Minimalist style of their papers: hardly any layout, everything for the content. Editorial offices were passé, it was all about the production of knowledge, public discourse. Every publication was aimed at multimedia. Instead of being alluring, they were full of substance; where Fast Think, Shakira's panties and "editorial management" had raged, the Atelieristas served the politeness of relevance, enlightenment and sensuality. Strangely, they found readers, viewers, listeners. BBC came to document the incomprehensible. The British discovered an extensive community that actively participated in the studio's productions. This gave this or that manager in the media corporations the inkling that there might be a connection between the declining quality of their "products", their loud appearance and the public's aversion. Was their strategy economically obsolete? It is clear that such unruly thinking could not thrive on the carpet.
Desire rebelled against order. At the turn of the year, IPMZ researchers counted 16 think tanks, 14 new daily newspapers, countless internet publications, 19 weekly newspapers and a rampant scene across the country. Furthermore: Completely new forms of distribution. A media-ecological party. And, in Biel, an institute for journalism that finally put the training of professionals on its feet.
Exciting. However, the new scene had not solved the essential problem. A host of new voices initially only made a cacophony, a splendid cacophony to be sure - but no public for a long time yet. They got together to argue. Ten wild days in the Jura. We know the result: since then, there has been a polis, a place of debate, in every major town in the country. Ateliers of all stripes distribute their products together, left and right in a combined subscription. They hold general assemblies on important topics all over the country. Blocher should ...
Chiara? I don't know Chiara yet. "Short night, huh?" says the waitress. The coffee is lovely, the woman at the counter black and strong. Everything as it should be. And the future will be even better.
Oliver Fahrni, publicist and media ecologist
Hedge funds had long since taken over Tamedia. Nobody watched television anymore. Roger Schawinksi taught experimental philosophy at the ETH. The kiosks that survived sold aspirin, socks and knick-knacks. Media ecologists chanted around the corners. In short, there was a nice buzz in the air.
It is said to have started in Winterthur. Eleven dismissed journalists set up a studio. They embraced a new media economy. They researched and published, created an Internet newspaper, published a daily newspaper, a weekly newspaper and a voluminous newsletter. Soon they were 32, running an Internet radio station, teaching public storytelling and narration, and all this would have remained the foam of the day had they not broken with everything that the profession considered professional and necessary.
Minimalist style of their papers: hardly any layout, everything for the content. Editorial offices were passé, it was all about the production of knowledge, public discourse. Every publication was aimed at multimedia. Instead of being alluring, they were full of substance; where Fast Think, Shakira's panties and "editorial management" had raged, the Atelieristas served the politeness of relevance, enlightenment and sensuality. Strangely, they found readers, viewers, listeners. BBC came to document the incomprehensible. The British discovered an extensive community that actively participated in the studio's productions. This gave this or that manager in the media corporations the inkling that there might be a connection between the declining quality of their "products", their loud appearance and the public's aversion. Was their strategy economically obsolete? It is clear that such unruly thinking could not thrive on the carpet.
Desire rebelled against order. At the turn of the year, IPMZ researchers counted 16 think tanks, 14 new daily newspapers, countless internet publications, 19 weekly newspapers and a rampant scene across the country. Furthermore: Completely new forms of distribution. A media-ecological party. And, in Biel, an institute for journalism that finally put the training of professionals on its feet.
Exciting. However, the new scene had not solved the essential problem. A host of new voices initially only made a cacophony, a splendid cacophony to be sure - but no public for a long time yet. They got together to argue. Ten wild days in the Jura. We know the result: since then, there has been a polis, a place of debate, in every major town in the country. Ateliers of all stripes distribute their products together, left and right in a combined subscription. They hold general assemblies on important topics all over the country. Blocher should ...
Chiara? I don't know Chiara yet. "Short night, huh?" says the waitress. The coffee is lovely, the woman at the counter black and strong. Everything as it should be. And the future will be even better.
Oliver Fahrni, publicist and media ecologist
