Challenges and opportunities of corporate newsrooms

Silvan Merki from Postfinance explained how the corporate newsroom works in his company.More and more companies are organizing their internal and external communication in "corporate newsrooms". This serves as a control center for communication, where the planning, coordination and preparation of content is carried out - similar to a traditional editorial office in a publishing house.Postfinance and Suva with Corporate NewsroomThe Neidhart + Schön agency organized a workshop on this topic on 15 November. Representatives from Postfinance and Suva presented their newsroom concepts. At Postfinance, a so-called "content board" was introduced that contains all communication activities. Corporate and marketing communication, internal and external communication, from branding to direct mailing - and this cross-media in all instruments. The benefits quickly became apparent: the agile coordination of topics and the up-to-date overview of all activities, and a corporate newsroom was also introduced at Suva. "The newsroom has created a different dynamic in the department, and those involved are better informed," explained Marcel Hauri from Suva. "We can also react more quickly to events." As an example, Hauri cites information from Suva on the dangers of the popular smartphone game "Pokemon Go".New structures cause frictionHowever, the introduction of a corporate newsroom is also associated with challenges, as both speakers emphasized. Familiar structures have to be changed, which can lead to resentment among employees. Suva, for example, had to cope with a few departures because employees were no longer satisfied with their new tasks. Marcel Hauri also warned against expensive purchases such as big screens that bring little benefit, and finally Neidhart + Schön presented their tool "ns.wow", which can also support companies in corporate newsrooms with the media preparation of their content. More information in the following video.Author: Simon Wolanin