Christoph Spengler

Christoph Spengler (*1962), founder and Managing Director of Accelerom AG, is the pioneer of touchpoint analysis: How do the individual contact points between brand and customer perform? Which touchpoints are relevant before, during and after the purchase? How does the optimal multichannel mix look after a comparison of touchpoint performance and customer journey? E deepened his marketing knowledge at a university of applied sciences before joining Unilever Switzerland, followed by McDonald's Switzerland (management member and head of marketing) and PwC. In 2005, he set up his own consultancy firm.