Study shows how popular business events for women are in Eastern Switzerland
A survey conducted by Galledia Event AG among more than 340 female participants shows that women want business events to offer in-depth professional content, diverse networks, and flexible scheduling. In contrast, events focused solely on gender issues or closed-door women-only gatherings are less popular.
How much interest is there in women-only business events in Eastern Switzerland? Galledia Event AG investigated this question in a survey of around 2,000 women. Over 340 responses provide a differentiated picture: the majority of respondents would like to see events that focus on current and business-related topics. The focus is on content relating to entrepreneurship, leadership and industry knowledge - classic gender topics are less in demand.
One key result: the desire for mixed networks is clearly pronounced. Many participants criticize the fact that women-only events are often one-sided and make it difficult to exchange ideas with other target groups. Encounters between young and old, different sectors, positions and genders are called for.
There are also clear preferences when it comes to the choice of format: compact, flexible events - for example in the morning or over lunchtime - are particularly popular. Structured formats such as group discussions or "bring a friend" offers also help to integrate new participants more easily and break down barriers.
The results of the survey will be incorporated into the future event design of Galledia Event AG and should help to develop targeted offers that meet the expectations of the target group.
