Jung von Matt Limmat trains the agency management of the future
As part of the «Future Creative Leaders» program, talented individuals from a wide variety of backgrounds will have the opportunity to get to know the communications agency. The six-month program is part of Jung von Matt Limmat’s newly launched creative ecosystem. The goals: to gain initial interdisciplinary experience together at an agency and to decide on a career path in the creative industry.
The traineeship is not only new for the five young professionals, writes Jung von Matt Limmat in a statement. With this approach, the agency itself is also entering a new era. The program is part of the creative ecosystem that the agency is building. Away from the familiar silo thinking, clear hierarchy structures and the assumption that the experiential knowledge of seniors beats the impartiality of newcomers to the profession. "If someone doesn't have agency or creative experience yet, we often label that as unprofessional. But it is precisely this fresh approach that is the prerequisite for transformation," explains Roman Hirsbrunner, CEO of Jung von Matt Limmat. "With the traineeship, we get impulses from outside and encourage the trainees to question and break existing rules. Ultimately, the agency management of tomorrow is already looking with the program today."
Versatile traineeship
In concrete terms, the trainees pass through the most diverse stations in the agency in six months. They do not start out as copywriting, graphics, project management or strategy trainees, but are deployed on an interdisciplinary basis from day one, the statement continues. Elements of the traineeship include an introduction to the JvM culture, a deep dive into the creative industry and concrete project assignments. "In addition, the trainees should also be able to develop their soft skills," says Lotte Wiesner, senior experience manager at Jung von Matt Limmat and mentor of the trainees. This includes, for example, an agile mindset and initial knowledge of co-creation and creative excellence. In addition to Lotte Wiesner, Tiago Huber, Senior Talent Attraction Manager, supports the trainee team as a mentor. He adds: "Ideally, after six months, the trainees find a professional focus within the creative industry in which they would like to deepen their knowledge. It is therefore important that they can work as interdisciplinary and openly as possible."
Next start in April 2021
The five trainees who are completing the first "Future Creative Leaders" program come from a wide variety of backgrounds. They combine skills in design, storytelling, digital business management and strategic communications, among others. The next round of the program will start in April 2021. "Our Future Creative Leaders should not be afraid to question our ways of thinking and working. And this is completely independent of their background or skills. We welcome every critical question - also because it can sometimes be quite revealing," says René Schwarz, CXO of Jung von Matt Limmat.
