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Media
IGEM 2026 General Assembly: Adform as a New Member
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Digital
DigitalBarometer 2026: Switzerland Wants AI—But With Oversight
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Business
NZZ SME Barometer 2026: Pessimism at a Record High
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MarKom
DIRECT! 2026: Gigerenzer, Pallenberg, and Krogerus in Zurich
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Work&Life
Gen Z Study in Switzerland: Three Profiles Instead of One Stereotype
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Digital
EY Survey: AI Is Widely Used in Swiss Companies—But Scaling Is Lacking
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Commerce
Bring! Shopper Guide 2026: Purchasing Decisions Are Made on the Sofa
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Media usage
2026 World Cup in Switzerland: Excitement with Reservations
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Media
Dentsu Study «The Brand Reset»: Video Advertising as a Brand Driver
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MarKom
Swiss LiveCom Industry Grows and Calls for a Level Playing Field
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