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Study

Menschliche Faktoren entscheidend für Leadgewinnung. Quelle: zvg

MarKom

Maybaum Film Presents the "Swiss Video Marketing Trends 2026" Study

WM-Vorfreude in der Schweiz verhalten. Quelle: zvg

2026 World Cup: Anticipation in Switzerland—Only 41 Percent Are Caught Up in Soccer Fever

SPR+ integriert Plakate von Format12 und Screen7. Quelle: zvg

Media

SPR+ Out of Home: Format12 and Screen7 Now Available for Booking

Über 857'000 Schweizer Jobs sind von KI stark betroffen. Quelle: zvg

AI is putting pressure on nearly one in three jobs in the Swiss labor market

TV+ erreicht Zielgruppen auf allen Plattformen. Quelle: zvg

Media

Goldbach Makes Convergent Video Measurement Accessible with TV+

Studie entschlüsselt kaufkräftigste Zielgruppe der Schweiz. Quelle: zvg

MarKom

"Best Agers" Study: TBWA\Zurich Decodes the 50+ Demographic

More Nutrition erobert den Schweizer Markt rasant. Quelle: zvg

More Nutrition: TV Campaign in Switzerland in Ten Days

Deutschland bei Kaufkraft unter europäischem Durchschnitt. Quelle: zvg

Commerce

Retail Purchasing Power in Europe: Switzerland Far Ahead

Klima- und Nachhaltigkeitsthemen sind Top bei Haltungskommunikation. Quelle: zvg

MarKom

PR Trend Monitor 2026: Take a Stand—But Only When It Makes Sense

Pink Tax: Frauen zahlen für Rasierer deutlich mehr. Quelle: zvg

MarKom

«Eigentlich» Column: Why People Accept Different Prices for Seemingly Identical Items

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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