Reshaping Print & Media: Visions of the future at the Power Pur

The forum under the patronage of Dpsuisse led almost 200 participants through three exciting hours on Thursday afternoon. Entrepreneur and board member Sunnie J. Groeneveld moderated the event at JED Schlieren and expertly navigated the guests in the audience through the various perspectives of the print and media world.

Today's talents and tomorrow's technologies

After a welcome talk with Dpsuisse Director Beat Kneubühler and Galledia CEO Daniel Ettlinger, the Printed in Switzerland Ambassador was honored. The award has been presented by Dpsuisse for ten years to companies that are loyal to Switzerland in all areas. This year, the trophy went to TCS Switzerland.

The keynote speeches then began. With the initial question "Tech or spirit?", columnist Kurt W. Zimmermann outlined the world of work in the media. "Tech and spirit? They don't have to be opposites - they could complement each other well," said Zimmermann. Those who have and use both are equipped for the future. It is important that journalists do not rely on what the AI says, but continue to research complex issues themselves. In addition, AI will lead to a reduction in personnel and an increase in company margins, Zimmermann continued. At the end of his keynote speech, the guests almost stopped clapping: "What is a blonde with dyed black hair? Artificial intelligence."

Chris Beyeler, President of Klmpact, spoke about the importance of artificial intelligence for the print and media industry under the motto "From Hype to Reality". According to Beyeler, the fear of AI is unfounded. The benefits outweigh the dangers. However, there should be no one-size-fits-all approach. Because AI parrots what it has been trained to say, it needs well-trained people and good prompting to achieve good results. Beyeler also emphasized the increasing importance of voice in our daily work with computers.

Entrepreneur and digital ethics expert Cornelia Diethelm then outlined strategies for integrating ethical responsibility and disruptive technologies. It's about people - anyone who understands this has already arrived at ethics. "AI systems are conservative to a fault." Because AI training data is often distorted and outdated, this leads to discrimination. "Humans are much more complex. We are unique and live in the now," says Diethelm. That's why we need diverse training data. You also have to learn how to interpret the data correctly.

After a break, entrepreneur, board member and politician Esther-Mirjam de Boer spoke about new perspectives in the modern working world. She focused on diversity and the recruitment and retention of skilled workers. "Different people have different needs," said de Boer. This is exhausting - just as good leadership is exhausting. In addition, a culture of fear is easier than a culture of error: "Silence can be more comfortable than dealing with conflicts and speaking out about unpleasant things". De Boer also showed how diversity - through inclusion and experimentation - can make life easier. After all, homogeneous management teams find it more difficult to find diverse solutions. Inclusion is the key here: "Go on thought journeys with the most diverse people, allow for productive changes. Be strict with your inner voice: Yes, but.... These are their spoilsports," says de Boer.

Slammer mixes up the event

Dubbed an artistic interjection, slammer Gina Walter fired word acrobatics into the audience shortly before Urs Meier, entrepreneur and former FIFA referee, shared his journey from the pitch to the business world with the audience and spoke about leadership in times of change.

With the involvement of the audience, Meier gave examples of how important it is to know the rules before adequate decisions can be made. This applies to both the playing field and the business world. Decisions should also always be fair - both on the pitch and in the boardroom.

Twelve awards at the Swiss Print Award

After a refreshment break, the Swiss Print Award honored the best print objects in Switzerland. There were 12 winners in 6 categories (Werbewoche.ch reported). The Swiss Print Award was presented by Anna Kohler, co-editor-in-chief and journalistic director of the magazine m&k and the online platform Advertisingweek.ch. The afternoon was rounded off with an aperitif riche and lively networking.