Sustainability - more than just label cosmetics

Industry associations need to engage even more intensively with sustainability. They need to take a leading role in this, build up knowledge transfer for their members and understand sustainability as a process and the economic basis of the industry. Sustainability is best practice. Jürgen May from 2bdifferent explains how it works.

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The culture of sustainability in the event industry can best be described metaphorically as follows: A marriage that only takes place on the wedding day. Sustainability is on everyone's lips when it comes to shining on the outside. Of course, more and more exceptions are proving the rule. http://2bdifferent.de

Those who don't recognize the signs...

Anyone who does not integrate society and the environment into their core business today will not be economically successful in the future. This is not a vision, but rather a reality. Clients are demanding proof of resource consumption and the origin of the materials used, mobility, CO2 values and information on environmental and health policy and business ethics.

Questions from a client about the sustainability performance of a stand builder

  • Does your company have a statement of commitment to proper business conduct and business ethics?
  • Does your company have written principles/guidelines (Code of Conduct) for correct business conduct for employees?
  • Does your company have written documented principles (supplier code of conduct) for correct business conduct for business partners?
  • Does your company have a sustainability policy for suppliers in contractual terms and conditions?
  • Does your company have a program with concrete and measurable health and safety policy objectives?
  • Does your company have a program to promote health and safety awareness through training, information and motivation of employees?
  • Does your company have an environmental program with concrete environmental goals and measurable and documented measures?
  • Are salary differences in the company only justified by job evaluations? (Men and women receive the same pay for the same work).
  • Does your company have a "diversity concept" to offer employment opportunities regardless of age, gender, origin, faith, sexual orientation and disability?

Read the detailed article in EXPODATA LIVE KOMMUNIKATION 9/2018.

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