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Big Picture
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Campaigns
EHL brand campaign «Real Stories. Real Impact.» puts soft skills at the center
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Creativity
POP Impact Lab: AI and creativity in dialog
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Awards
Marketer of the Year 2026: Swiss Marco Greco in second place
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Job Change
Jasmin Berger takes over as Head of Operations at my105
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Media
NZZ increases stake in APG|SGA to 45 percent
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Job Change
Family appoints three partners for the first time
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Media usage
Ticketcorner study: Mood beats the line-up
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Branding
Report: These are the most valuable B2B brands worldwide
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Job Change
René Staebe strengthens Novo Nordisk with bold communication
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Campaigns
KSW image campaign: Friendly greetings focuses on empathy
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Branding
PHOENIQS: Rebranding of Frank Bodin for digital sovereignty
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Digital
Swiss companies are lagging behind in transformation and AI implementation
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