EHL brand campaign «Real Stories. Real Impact.» puts soft skills at the center

The EHL Hospitality Business School has launched «Real Stories. Real Impact.», a brand campaign that positions human skills - from emotional intelligence to service orientation - as key success factors for the modern working world. The EHL brand campaign accompanies the introduction of the institution's new brand identity, which is under the signature «Educating Hearts, Hands and Minds».

Authenticity as the creative foundation of the EHL brand campaign

The campaign deliberately focuses on authenticity: it features real alumni and alumnae from various educational paths - including Bachelor's, Master's, MBA and continuing education programs. The protagonists were photographed and filmed on the institution's three campuses in Lausanne, Singapore and Passugg. The diversity of profiles and career paths illustrates concrete CVs and shows how the human skills developed at EHL have an impact in different professional and cultural contexts.

The central idea behind it: To redefine excellence through the values of hospitality. In a working world that is rapidly changing due to the rise of artificial intelligence and the constant development of technical skills, soft skills are only now coming to the fore at many institutions. At EHL, however, this approach is not a new concept, but a fundamental principle - since 1893, the institution has placed human qualities such as emotional intelligence, adaptability and the ability to create authentic connections at the heart of its educational model.

Diversity of programs and markets

The campaign was aimed at target markets in Switzerland, Singapore, France and the UK. The media mix included Google (YouTube), meta, DOOH and premium native channels. The campaign period ran from Q4 2025 to Q1 2026.

EHL Brand Campaign Manager Francesco Giamboi describes the objective: «With »Real Stories. Real Impact.« we wanted to strengthen the awareness of EHL by making visible the diversity of our educational programs and the different career paths of our alumni, both in the hospitality industry and in experience-oriented industries such as luxury, healthcare or finance.» The creative concept is deliberately kept simple and powerful: "Our alumni themselves tell how EHL has shaped their career paths."

Measurable impact and strong reach

The campaign performance shows clear results: The total reach amounted to more than 23.7 million impressions across all channels, including social media, native video as well as premium digital placements and international media. On YouTube and Meta, 8.8 million views and interactions were achieved, while 4,000 users visited the EHL website.

The target group analysis shows a particularly strong reach among post-graduates, executive profiles and parents of potential Bachelor students. In three key international markets - Switzerland, France and Singapore - measurable increases in brand impact and recognition were identified. Qualitative findings revealed that target groups particularly emphasized the professionalism, design quality and clarity of the message.

EHL - originally founded as the Ecole hôtelière de Lausanne - is by its own account the world's leading educational institution for hospitality and business with more than 4,000 students from over 120 nations at three locations in Switzerland and Singapore.

Further information on EHL and its programs: https://ehl.edu/de

Responsible at EHL: Francesco Giamboi, Brand Campaign Manager. Art Direction: Dominique Picone. Strategic planning & copywriting: Julia Michel Roubaud. Production: Imagina Studio.