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Instagram verzeichnet erstmals leichten Rückgang der Nutzung. Quelle: zvg
Social media

Social Media Study 2026: Maturity Rather Than Growth in Switzerland

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Verbandspräsident Jürg Bachmann über wachsenden politischen Druck. Quelle: zvg
Media policy

79 Motions: KS/CS Communication Switzerland Under Pressure

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Generationen verbinden: FCSG-Manifest setzt auf Authentizität. Quelle: zvg
Branding

FC St. Gallen Manifesto Video: A Journey Through Time on 16mm Film

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Miniatur-Schafherde wirbt für Berner Ausstellung Massen. Quelle: zvg
Campaigns

Museum of Communication Turns to Mini-Guerrilla Marketing

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Bank Cler startet Imagekampagne für finanzielle Klarheit. Quelle: zvg
Campaigns

Bank Cler Emphasizes «Financial Clarity»

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Nettowerbeumsätze 2025 mit leichtem Rückgang auf 4,089 Mrd. Quelle: zvg
Media

Advertising Revenue in Switzerland in 2025: Remains Nearly Stable Despite a Decline

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Ad School Lehrgang startet am 21. August. Quelle: zvg
MarKom

Ad School 2026: The course begins on August 21

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Internet-TV dominiert TV-Empfang in Schweizer Haushalten. Quelle: zvg
Media usage

Zattoo Report 2026: IPTV Solidifies Its Leading Position in Switzerland

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80 Prozent der Schweizer Marketingteams nutzen täglich KI. Quelle: zvg
MarKom

AI Marketing Study in Switzerland: Nearly 80 Percent Use AI Daily

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Engadin Samnaun Val Müstair bietet Natur in hoher Dosis. Quelle: zvg
Campaigns

Engadin Samnaun Summer Campaign: Nature as a Field of Research

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Ticino wirbt mit Morgenyoga gegen den Pendlerstress. Quelle: zvg
Campaigns

Ticino Turismo and Zimmermann Communications Take on Commuter Stress

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ADCE Awards 2026: Einsendeschluss ist der 25. September. Quelle: zvg
Awards

ADCE Awards 2026: New Rules Open Up the European Competition

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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