Bank Cler Emphasizes «Financial Clarity»
Bank Cler is launching the next chapter of its branding campaign, «Time to Talk About Money.» In collaboration with Neu Creative Agency, it is highlighting «financial clarity» as its overarching brand promise—across TV, online, and out-of-home media.
Bank Cler Campaign with a New Focus
Bank Cler’s long-running campaign platform, «Time to Talk About Money,» is set to continue. In terms of content, the Bank Cler campaign is shifting its focus to a new area that stems directly from the company’s strategy: With «financial clarity» as its central theme, the bank is now positioning its entire service portfolio under a single, overarching promise. The concept was developed in collaboration with its long-standing agency, Neu Creative Agency.
Three promotional spots explore the theme of clarity on different levels—in settings that are sometimes more, sometimes less reminiscent of everyday life. The spots are airing on TV and online across various platforms. The campaign has been on air throughout Switzerland since May 18.
Clarity Across All Channels
Large-format posters and online initiatives link «financial clarity» to Bank Cler’s various offerings. Corresponding landing pages build on these initiatives and expand on the campaign in a way tailored to the needs of different target groups.
Behind the Scenes of the Bank Cler Campaign
Christian Schilling directed the film; Jingle Jungle handled the sound design; and Markenfilm Schweiz produced it. The team at Neu Creative Agency included Nico Ammann, Simon Rehsche, Fabienne Schoberth, Adrian Staehelin, Pian Gumpp, and Bettina Beyeler, among others.
For more information about Bank Cler and its services, please visit https://www.bankcler.ch.
Bank Cler: Gregor Eicher, Barbara Tanner, Sarah Braun. Neu Creative Agency: Nico Ammann, Simon Rehsche, Fabienne Schoberth, Adrian Staehelin, Pian Gumpp, Bettina Beyeler. Markenfilm Schweiz: Joel Scheidegger. Director: Christian Schilling. Sound design: Jingle Jungle.
