Ad School 2026: The course begins on August 21
On August 21, 2026, the Ad School will launch its next program, featuring specializations in «Creative» and «Strategic Planning»—with renowned instructors from the industry. Applications are now being accepted.
Ad School 2026: Between Creativity, Strategy, and AI
On August 21, 2026, Ad School 2026 will launch its next program—offering two specializations: «Creation» and «Strategic Planning.» The program is designed for talented creatives as well as individuals working in strategic planning and/or consulting who have the appropriate educational background and professional experience in the communications industry.
According to the program itself, the instructors are among the industry’s top professionals. They include, among others, Caspar Heuss, Anne Muhl, Gordon Nemitz, Stefanie Huber, Dan Nessler, Grit Wolany, Dennis Lück, Suzana Kovacevic, Pablo Schencke, David Schärer, and Tobias Zehnder.
The content reflects the reality of the communications industry
The course content is designed to reflect the complex landscape of today’s commercial communication. Topics covered include strategy, creativity, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, communications law, market and trend research, and AI in the creative process. With this broad range of topics, the program aims to provide comprehensive preparation for the demands of the communications market.
Organizers: ADC Switzerland, LSA, and HWZ
Ad School 2026 is a collaboration between the leading industry associations ADC Switzerland and Leading Swiss Agencies, as well as the HWZ Zurich University of Applied Sciences. Detailed information on admission requirements, course content, dates, and instructors, as well as registration options, can be found on the Ad School website: https://www.adschool.ch
