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Big Picture
MarKom
Creativity
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MarKom
Artificial Intelligence: Suddenly everything is different
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Campaigns
Farner and SBB rely on selfies instead of glossy portraits
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Commerce
New supermarket company: Migros remains vague
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Campaigns
Farner implements national information campaign "The EPD works."
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Digital Subscription
ShowBiz
Branding "on the street
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Awards
Switzerland sweeps the board at the US International Awards
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Media usage
Avoidance behavior towards repetitive and complex messages
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Media
UBI rules on non-disclosure of comments in SRF online forum
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Campaigns
Content and form make your cell phone a cash register for Worldline
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MarKom
Gen Z: Prefer news on social media
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Digital
"You can make money on YouTube with 100 real fans".
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MarKom
This was the LSA Live Talk "Luxury E-Commerce
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