Branding "on the street

Since the end of the pandemic, roadshow marketing has been experiencing a resurgence. What are the advantages of this approach? Will it soon replace traditional trade show appearances? And for which target audiences is it suitable?

Denise Weisflog - June 30, 2023

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Branding "on the street

Since the end of the pandemic, roadshow marketing has been experiencing a resurgence. What are the advantages of this approach? Will it soon replace traditional trade show appearances? And for which target audiences is it suitable?

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