Farner implements national information campaign "The EPD works."
On Friday, the federal government will launch the «The EPD Works» partner campaign for the electronic patient record, organized by the Federal Office of Public Health (FOPH) in collaboration with the cantons. Team Farner is responsible for implementing the campaign.
In a first phase, the EPD campaign to health professionals, because they are important actors for the dissemination of the EPD and patients have great trust in them. The campaign informs health professionals about the EPD and its benefits and is intended to encourage them to join the EPD. It also allows health professionals to engage with the topic. An important role in establishing the EPD among health professionals throughout Switzerland is also played by the cantons, associations and organizations, as well as tribal communities. In a second phase, the general population will be informed. This is to take place in the course of 2024.
In order to reach as many health professionals as possible, paid advertising - print/online ads, presence on social media and more - as well as media work are planned. In parallel, the channels of the cantons, associations and organizations will be used to disseminate information about the EPD. This should give the campaign maximum impact.
Responsible agency: Farner I Team Farner.
