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Wir sehen fünf Bilder in einem, die Szenen der TBWA Zürich Piratenparty zeigen.
Business

Spectacular party for the 25th anniversary of TBWA\Zurich

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Media

Colleague Algorithm: AI in the Media Industry

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MarKom

Artificial Intelligence: Suddenly everything is different

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Campaigns

Farner and SBB rely on selfies instead of glossy portraits

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Commerce

New supermarket company: Migros remains vague

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Campaigns

Farner implements national information campaign "The EPD works."

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Branding "on the street

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Awards

Switzerland sweeps the board at the US International Awards

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Media usage

Avoidance behavior towards repetitive and complex messages

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UBI rules on non-disclosure of comments in SRF online forum

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Campaigns

Content and form make your cell phone a cash register for Worldline

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MarKom

Gen Z: Prefer news on social media

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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