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Campaigns

Rod and SRK Switzerland are looking for the match for life

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Business

Rebranding in the company: When is the right time for change?

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MarKom

"We are currently working intensively on a Swiss slogan".

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Business

Merkle: on course for growth

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ShowBiz

Experience brands - with all senses

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Business

Martin et Karczinski realizes Brand Refresh for Albin Kistler

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Job Change

Stephan Schwab becomes Commercial Director at Capture Media

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Campaigns

Zimmermann Communications: increasing concentration with Gincosan

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Media

Swiss month with new strategy from 2024

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Media

Seven.One and Goldbach Media continue cooperation

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Media usage

Demand for paid video remains almost unchanged

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Budgets

Budget win: Ruf Lanz launches new VBZ personnel campaign

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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