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  • Big Picture
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Job Change

MGB: Mira Song becomes new Head of the Directorate of Society & Culture

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MarKom

Canton of Lucerne wants to expand tourism marketing

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Media

Sarah Polson-Neuhaus becomes Head of Digital at Freiburger Nachrichten

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MarKom

Itziar Marañón takes over sole management of Campax

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Media

SRF severely restricts its communication on Platform X

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Awards

The jury for the Junior Agency Award 2024 has been announced

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Media

World press freedom ranking: Switzerland in 9th place

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Business

Cornèrcard: Totally spoiled by Wunderman Thompson

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Campaigns

Compresso and Heineken launch AI-powered quiz

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Media

SRG: CHF 50 million as part of the "Pacte de l'audiovisuel"

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Digital Subscription
Andreas Balazs, Präsident Swiss Marketing (links), und Andreas Wild.Bild: Chris Reist
MarKom

Farewell to Managing Director Andy Wild

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Work&Life

Ad School 2024: CAS in Creation and Strategic Planning

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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