SRF severely restricts its communication on Platform X
Starting in mid-May, Swiss Radio and Television (SRF) will communicate on the short-form messaging platform X via only two channels, down from the current 13. The Swiss Radio and Television Corporation (SRG) cites as the reason that SRF has recently been barely reaching its target audience through the majority of its X channels.
SRF is constantly monitoring which social media platforms the Swiss-German population is using and how users interact with and consume SRF content. This was announced on Thursday by a media spokesperson for SRG, to which SRF belongs.
In general, SRG's aim is to use the available resources efficiently. The "SRF 2024" corporate strategy also envisages SRF concentrating on its own digital platforms, such as the SRF News app, and strengthening their content.
SRF plans to operate two more X-channels beyond mid-May: Those of SRF News and the corporate channel "SRF". This is in order to continue communicating the most important topics and corporate communications via X. According to SRG, SRF News operates the channel with the widest reach of all SRF channels on the X platform, formerly known as Twitter.
In contrast, the SRF regional journals and SRF Meteo said goodbye to their followers one by one in posts on X on Thursday. The SRF meteorologists want to remain active on Instagram and Threads, another short message service. (SDA/swi)
