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Media

How Sky is promoting the second season of "House of the Dragon"

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Business

"Role model for modern corporate management": Mind Studios gets dual leadership

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Awards

Cannes Lions - Shortlists, Insights, Lions: m&k Werbewoche.ch reports live here

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Brand impetus for Kitzbühel: repositioning "like a fashion brand"

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MarKom

Boom in start-ups due to AI

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MarKom

Dachcom develops community platform for Labor Team

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Ediii with new image campaign for Ecap education center

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Helvetic Tours: AI swimming animals and a new Tiktok concept

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Nutshell and Flin drum up support for biodiversity

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Business

Brand Finance: Nestlé loses, but remains the most valuable brand

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MarKom

Jim & Jim: Young people read news on social media

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Campaigns

Ruag launches employer branding campaign by Creasquare

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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