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  • Big Picture
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Digital

Digitalization exacerbates uncertainties for cultural professionals

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Campaigns

PAM Advertising: 30 years of smiles in emojis

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Media

Film producer wins the buyer competition for Paramount

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Campaigns

Cavalcade shows the simplified brand identity of Batmaid

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Budgets

Scholtysik develops brand strategy for the largest Swiss rehabilitation clinic group

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Media

Tamedia makes massive job cuts and closes printing plants

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Media

Viva takes over AutoSprintCH from Galledia

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Campaigns

Ruf Lanz drives in with Knabenschiessen motif for VBZ

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Creativity

Maybaum Film again on tour in Germany for Eigen's pharmacy group

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Commerce

Ikea tests online second-hand market

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Job Change

Marc Schlüssel takes over sole management of LMS AG

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Campaigns , Creativity

In search of the Swiss potato name

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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