Maybaum Film again on tour in Germany for Eigen's pharmacy group

In 2024, Maybaum Film from Baden also went on a tour of Germany for the Eigens pharmacy group. This time, an image film was produced aimed at pharmacy owners to highlight the numerous benefits of membership of the independent pharmacy group.

Owner-managed pharmacies and especially the good old village pharmacy are increasingly under threat in the face of political conditions, a shortage of skilled workers and growing competition from online pharmacies and large franchise providers. The latest image film by Maybaum Film now presents membership of the Eigens pharmacy group as a solution for a secure and, above all, digital future for independent pharmacists. The film aims to show exactly how this works in a friendly and entertaining way.

The film was shot over three days throughout Germany. A three-person crew from the production company traveled from Dresden via Strausberg in Brandenburg to Berlin to capture the right shots in various pharmacies and the Eigens headquarters. The challenges were the scheduling logistics, the tight time frame for the realization of the project and the requirement that the film should be very close to the previous collaboration from 2022 (Markt-kom.com reported).

The new film is primarily aimed at pharmacy owners who are potentially interested in cooperating with the pharmacy group. It will be broadcast on the company's owned media channels, website, trade fairs and training courses. It is intended to offer independent pharmacies an optimistic outlook and show how they can ensure their long-term competitiveness.


Responsible at Eigen's pharmacy group: Thomas Pfaff (Managing Director). Responsible at Maybaum Film: Michel Alraun (CEO & Founder). Production: Maybaum Film. Producer & Director: Michel Mandrake. Line Producer & Technology: Till Hüssy. Camera & editing: Aline Pulver. Color Grading: Silvan Michel. Music: Sidekick Studios. Sound design/mastering: Tim Zumstein.

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