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  • Big Picture
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MarKom

Public discourse as a catalyst for sustainable consumption

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Branding

New study reveals crucial link between attention and brand metrics

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MarKom , ShowBiz

These are the four artists in the final of the CokeSTUDIO Soundcheck

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Campaigns , Creativity

Beyoncé and Levi's: Iconic commercial with a modern twist

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Campaigns

Coca-Cola Creations OREO: Launch with interactive "beast" experiences

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Media usage

"Schweiz am Wochenende" remains the most widely read newspaper in German-speaking Switzerland

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Media usage

Cross-media strategies: print and online strengthen Swiss media brands

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MarKom

ARD, ORF and SRF strengthen cooperation: 150-million-euro co-productions agreed

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Commerce

Seven years of e-commerce trends: retailers rely on AI and digital channels

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ShowBiz

Agency andfrank celebrates openness in everyday working life with clients and partners

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Campaigns

Woolmark launches global campaign: "Wear Wool, Not Waste" - An appeal for sustainable fashion

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Media

Thanks to app launch: TF1+ now available on Smart TV in Switzerland

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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