Coca-Cola Creations OREO: Launch with interactive "beast" experiences
The exclusive launch event for the new limited-edition product from Coca-Cola Creations took place in the heart of Zurich on Thursday, September 19, 2024. The focus was on the "Coca-Cola® Creations OREO™ Zero Sugar Limited Edition", an innovative fusion of the well-known Coca-Cola® and OREO™ brands.
For this event, an impressive world was created entirely in black and white, which brought the essence of Coca-Cola® and OREO™ to life. Color-coordinated visual elements and interactive stations invited guests to discover the symbiosis of black and white as a symbol of friendship between two best friends ("besties"). In keeping with this, every visitor was invited in advance to attend the event with his/her best friend.
A special highlight of the evening was the live painting by artist Dario De Siena. His unique creations underlined the artistic dynamism of the evening. The spontaneous performances by the artist group Datt'Style and their impressive costumes made for unusual and surprising encounters.
At the interactive stations, guests were able to celebrate the theme of friendship together with their companions: a photo booth for the perfect souvenir of the "Bestie" experience and a creative stand for self-designed friendship bracelets.
The evening was rounded off musically with a performance by Luca Hänni & Christa, who thrilled the audience with a live performance of their latest track and perfectly expressed the "Bestie" mood as a duo. For the after-party, a tried-and-tested friendship combo of DJs was also chosen: Ronny Grauer & Dejan.
JEFF was responsible for the conception and implementation of the entire event. The limited "Coca-Cola® Creations OREO™ Zero Sugar Limited Edition" is now available at selected points of sale in Switzerland.
Responsible at Coca-Cola Schweiz GmbH: Marco Manzo (Senior Manager, Marketing Switzerland & Austria), Tina Portmann (Manager, Sampling & Event) Responsible at JEFF Zurich: Guri Akyol (Project Lead), Gwendolyn Ewert (Project Support), David Barral (Concept), Joelle Flanders (Concept), Nicolas Müller (Event Production)
