Coca-Cola Creations OREO: Launch with interactive "beast" experiences
On Thursday, September 19, 2024, the exclusive launch event for the new limited-edition product from Coca-Cola Creations took place in the heart of Zurich. The spotlight was on the „Coca-Cola® Creations OREO™ Zero Sugar Limited Edition,“ an innovative fusion of the well-known Coca-Cola® and OREO™ brands.
For this event, an impressive world was created entirely in black and white, which brought the essence of Coca-Cola® and OREO™ to life. Color-coordinated visual elements and interactive stations invited guests to discover the symbiosis of black and white as a symbol of friendship between two best friends ("besties"). In keeping with this, every visitor was invited in advance to attend the event with his/her best friend.
A special highlight of the evening was the live painting performance by artist Dario De Siena. With his unique creations, he underscored the artistic energy of the evening. The impromptu performances by the artist collective Datt’Style and their impressive costumes made for some extraordinary and surprising encounters.
At the interactive stations, guests and their companions could celebrate the theme of friendship together: a photo booth for the perfect souvenir of their «Bestie» experience and a craft station for making their own friendship bracelets.
The evening was rounded out musically by a performance from Luca Hänni & Christa, who wowed the audience with a live rendition of their latest track and, as a duo, perfectly captured the «Bestie» vibe. For the afterparty, the organizers also relied on a tried-and-true duo of friends: Ronny Grauer & Dejan.
JEFF was responsible for the conception and implementation of the entire event. The limited "Coca-Cola® Creations OREO™ Zero Sugar Limited Edition" is now available at selected points of sale in Switzerland.
Contact person at Coca-Cola Switzerland GmbH: Marco Manzo (Senior Manager, Marketing for Switzerland and Austria), Tina Portmann (Manager, Sampling & Events) Contact person at JEFF Zurich: Guri Akyol (Project Lead), Gwendolyn Ewert (Project Support), David Barral (Concept), Joelle Flanders (Concept), Nicolas Müller (Event Production)
