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  • Big Picture
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Awards

Anina Ritscher from Reflekt wins the Prix Transparence 2024

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MarKom

Planned cuts threaten Swiss tourism promotion

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Digital

Swiss banks lag behind in global digital ranking

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DExAT , MarKom

GWA publishes AI white paper 2025

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Campaigns

BEKB campaign by Republica: With nostalgia for energy-efficient renovation

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Branding

Branded Salt-Tram now also on the road in Basel

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Media

Annemarie Wildeisen and Florina Manz launch new online magazine "Geniessen"

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DExAT , Media

RTL AdAlliance launches AdManager for European TV and video advertising

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DExAT , MarKom

Zero-party data: Personalization without data protection risks

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Digital Subscription
MarKom

Marketing in the polycrisis: weathering the storm

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Awards

85 projects shortlisted for Best of Swiss Web 2025

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Media

Livesystems equips Jungfrau Railways with 220 DOOH screens

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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