Branded Salt-Tram now also on the road in Basel
In addition to Bern, a fully branded tram for Salt is now also in service in Basel. Zimmermann Communications is responsible for the concept and implementation.
After the "Bernese Bear" was on the move in the capital in 2024, the Salt Home service is also being advertised on and in streetcars in the city of Basel this year. This time, a basilisk, the unmistakable Basel landmark, serves as a visual hook.
In the interior, the advantages of Salt Home are presented to passengers in greater depth by means of window stickers and streetcar hangers and supplemented with a special "Basler offer".
The branded streetcar will be in service in Basel until November.
Responsible at Salt: Fabrice Allegro (Chief Marketing Officer), Christoph Schwarz (Director Brand Management & Marketing Communication), Nadina Vollenweider (Marketing & Communication Specialist). Responsible at Zimmermann Communications: Dominik Mätzener (GF Consulting), Julia Hofmann (Art Direction), Sophie Güntensperger (Text), Christoff Strukamp (Creative Direction). Image composing and pre-press: Detail. Production: Remund. Media: APG.
