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Campaigns

Ruf Lanz for Hiltl: vegetable bouquets in honor of all mothers

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MarKom

Flowers and pearls: unfathomable youth language

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MarKom

Lidl Switzerland bundles Swiss products under new own brand

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Job Change , Media

Paola Biason to leave SRF in summer

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Campaigns

Jim & Jim: Hyperlocal campaign for the expansion of Uber Eats

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Budgets

Swissper becomes lead agency for Bonsana

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Digital

20th anniversary: YouTube celebrates its path to becoming a global creative platform

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Media usage

Television: Internet remains most important reception channel according to Zattoo report

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MarKom

Samsung Switzerland continues AI Experience Tour 2025

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Digital

Ultraperfekt relies on ChatGPT for Findea web relaunch

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DExAT

Daring more diversity

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Media

Philoro and Cash.ch launch advertising cooperation

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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